At a Glance
- Tasks: Lead and develop a high-performing SDR team while executing enterprise sales strategies.
- Company: Join a cutting-edge legal tech company transforming contract management with AI.
- Benefits: Enjoy flexible hybrid work, private health insurance, and generous annual leave.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a rapidly growing company and advance your career.
- Qualifications: Experience managing SDRs in B2B SaaS and strong coaching skills required.
The predicted salary is between 36000 - 60000 £ per year.
We are building drafting technology that transforms how the world contracts. Our platform helps legal teams move faster through contracts using automation and AI, while keeping lawyers in control. We believe technology should amplify expertise, not replace it. Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises. We have grown through product strength and are scaling headcount and revenue year on year, moving from a product-led path into a globally recognised legal-tech brand. We are at an inflection point, evolving how the world’s most sophisticated legal teams work and building a company where thoughtful people can do the best work of their careers.
This is a high-impact role for a people-first, execution-focused SDR Manager who thrives on coaching, operational excellence, and building predictable pipeline in an enterprise sales environment. You’ll own the day-to-day performance, development, and scalability of Avvoka’s SDR function, translating enterprise GTM strategy into consistent, high-quality pipeline. Working closely with the Enterprise Sales Manager, you’ll have ownership over how the SDR team operates, how success is measured, and how the function evolves as the business scales.
Role details
- Department: Growth
- Track: Manager
- Reports to: Enterprise Sales Manager
- Direct Reports: SDR team
- Location: Hybrid with flexible WFH allowances, WeWork Waterloo
- Working Hours: Generally 9:00–17:30 GMT, with 1 hour’s lunch break
- Compensation: Competitive, based on experience
- Start Date: Flexible — we’d love you to join soon
What you’ll do
- Lead & Develop the SDR Team
- Own the day-to-day management of the SDR team, setting clear expectations, priorities and standards
- Coach SDRs through regular 1:1s, call reviews, and feedback to improve effectiveness
- Drive performance management, career progression, and individual development plans
- Foster a high-performance, accountable and collaborative team culture
- Execute Enterprise SDR Strategy
- Deliver against the enterprise SDR strategy defined by the Enterprise Sales Manager
- Ensure consistent execution of outbound motions across target enterprise accounts
- Curate high-impact messaging and build scripts and materials to assist the SDR team drive successful outputs
- Maintain high-quality standards for meeting setting, account research, and meeting quality with the correct ICP
- Ensure the team provides detailed handovers to Account Executives
- Own Performance, KPIs & Pipeline Contribution
- Own SDR-sourced pipeline targets and performance against agreed KPIs
- Track, analyse and improve key metrics including activity, conversion rates and pipeline quality
- Report on SDR performance and pipeline contribution with clarity and accuracy
- Identify performance gaps early and take action to address them
- Enable Cross-Functional Alignment
- Work closely with AEs to ensure smooth handover and alignment on target accounts
- Partner with Marketing and RevOps to support campaigns, tooling, and process adherence
- Provide frontline feedback on what’s working and where execution can improve
- Build a Scalable SDR Function
- Improve and document SDR processes, playbooks and best practices
- Partner with Sales and Marketing on ICP definition, messaging, and campaign execution
- Support hiring, onboarding, and ramping of new SDRs as the team grows
- Continuously refine tooling, workflows, and reporting to support scale
What success looks like
- A consistently high-performing SDR team hitting pipeline contribution targets
- Improved meeting-to-opportunity conversion and enterprise deal quality
- Clear, repeatable outbound and inbound motions across priority accounts
- SDRs who are well-coached, motivated, and progressing in their careers
- A predictable, scalable SDR engine that supports Avvoka’s growth ambitions
What you’ll bring
- Proven experience managing SDRs in a B2B SaaS environment, ideally selling to enterprise customers
- Strong coaching, performance management, and people leadership skills
- Experience owning SDR KPIs, pipeline contribution, and reporting
- Comfortable operating in complex, high-value sales cycles
- Data-driven mindset with a focus on continuous improvement
It would be nice if you had
- Experience in legal tech, professional services, or complex regulated industries
- Background in scaling or formalising SDR functions within a growing business
Core attributes we value across all roles
- Adaptability in dynamically evolving settings
- A proactive, solution-focused mindset with ownership
- A collaborative spirit, supporting and mentoring others
If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
Our hiring process
- CV Review: Our People team reviews all applications carefully.
- Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
- Stage 1 – Assessment Interview (30–45m): A virtual assessment interview focused on your experience and approach.
- Stage 2 – Senior Interview: An additional conversation with members of the leadership team.
- Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
What we offer
- Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
- Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
- Access to WeWork amenities (coffee, community events, modern workspaces)
- Summer Fridays - finish early every other Friday in July and August
- Monthly socials and quarterly team events
- Annual learning and development budget
- Home office IT allowance
- 25 days’ annual leave plus public holidays
- Company pension scheme
- Right to request flexible working arrangements
- A collaborative, transparent company culture with real opportunities for growth
Equal opportunities
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences — including those from underrepresented groups — and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.
Sales Development Representative Manager employer: Avvoka
At Avvoka, we pride ourselves on being a people-first employer that fosters a collaborative and transparent culture, where employees are empowered to do the best work of their careers. With flexible hybrid working arrangements, competitive compensation, and a strong focus on professional development, we offer our Sales Development Representative Manager the opportunity to lead a high-performing team in a dynamic legal-tech environment. Our commitment to employee growth is complemented by unique benefits such as private health insurance, access to WeWork amenities, and a supportive atmosphere that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative Manager at Avvoka, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Avvoka. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Avvoka:When writing your cover letter, make sure to tailor your message specifically for Avvoka. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Avvoka
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Avvoka that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Avvoka that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Avvoka’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
