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- Tasks: Lead and develop a high-performing SDR team while executing enterprise sales strategies.
- Company: Join Avvoka, a pioneering legal-tech company transforming contract management with AI.
- Benefits: Enjoy hybrid work, private health insurance, and a generous annual leave policy.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a rapidly growing company and shape the future of legal tech.
- Qualifications: Experience managing SDRs in B2B SaaS and strong coaching skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
We are building drafting technology that is transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.
We are trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we have grown largely through product strength. With headcount and revenue continuing to scale rapidly year on year, we are now moving from a product-led path into a globally recognised legal-tech brand.
This is a high-impact role for a people first, execution focused SDR Manager who thrives on coaching, operational excellence, and building predictable pipeline in an enterprise sales environment.
You will own the day-to-day performance, development, and scalability of our SDR function, translating enterprise GTM strategy into consistent, high quality pipeline. Working closely with the Enterprise Sales Manager, you will have real ownership over how the SDR team operates, how success is measured, and how the function evolves as the business scales.
Role details
- Department: Growth
- Track: Manager
- Reports to: Enterprise Sales Manager
- Direct Reports: SDR team
- Location: Hybrid with flexible WFH allowances, WeWork Waterloo
- Working Hours: Generally 9:00–17:30 GMT, with 1 hour's lunch break
- Compensation: Competitive, based on experience
- Start Date: Flexible — we would love you to join soon
What you will do
- Lead & Develop the SDR Team
- Own the day to day management of the SDR team, setting clear expectations, priorities and standards
- Coach SDRs through regular 1:1s, call reviews, and feedback to improve effectiveness
- Drive performance management, career progression, and individual development plans
- Foster a high performance, accountable and collaborative team culture
- Execute Enterprise SDR Strategy
- Deliver against the enterprise SDR strategy defined by the Enterprise Sales Manager
- Ensure consistent execution of outbound motions across target enterprise accounts
- Responsibility for curating high impact messaging and building scripts and materials to assist the SDR team drive successful outputs
- Maintain high quality standards for meeting setting, account research, and meeting quality with correct ICP
- Ensure team providing detailed handovers to Account Executives
- Own Performance, KPIs & Pipeline Contribution
- Own SDR sourced pipeline targets and performance against agreed KPIs
- Track, analyse and improve key metrics including activity, conversion rates and pipeline quality
- Report on SDR performance and pipeline contribution with clarity and accuracy
- Identify performance gaps early and take action to address them
- Enable Cross-Functional Alignment
- Work closely with AEs to ensure smooth handover and alignment on target accounts
- Partner with Marketing and RevOps to support campaigns, tooling, and process adherence
- Provide frontline feedback on what is working and where execution can improve
- Build a Scalable SDR Function
- Improve and document SDR processes, playbooks and best practices
- Partner with Sales and Marketing on ICP definition, messaging, and campaign execution
- Support hiring, onboarding, and ramping of new SDRs as the team grows
- Continuously refine tooling, workflows, and reporting to support scale
What success looks like
- A consistently high-performing SDR team hitting pipeline contribution targets
- Improved meeting-to-opportunity conversion and enterprise deal quality
- Clear, repeatable outbound and inbound motions across priority accounts
- SDRs who are well-coached, motivated, and progressing in their careers
- A predictable, scalable SDR engine that supports our growth ambitions
What you will bring
- Proven experience managing SDRs in a B2B SaaS environment, ideally selling to enterprise customers
- Strong coaching, performance management, and people leadership skills
- Experience owning SDR KPIs, pipeline contribution, and reporting
- Comfortable operating in complex, high-value sales cycles
- Data-driven mindset with a focus on continuous improvement
It would be nice if you had:
- Experience in legal tech, professional services, or complex regulated industries
- Background in scaling or formalising SDR functions within a growing business
Core attributes we value across all roles:
- Adaptability in dynamically evolving settings
- A proactive, solution-focused mindset with ownership
- A collaborative spirit, supporting and mentoring others
If you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we are looking for.
Our hiring process
- CV Review: Our People team reviews all applications carefully.
- Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
- Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
- Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
- Meet the Team: Where possible, we will invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
- We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
What we offer
- Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
- Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
- Access to WeWork amenities (coffee, community events, modern workspaces)
- Summer Fridays - finish early every other Friday in July and August
- Monthly socials and quarterly team events
- Annual learning and development budget
- Home office IT allowance
- 25 days' annual leave plus public holidays
- Company pension scheme
- Right to request flexible working arrangements
- A collaborative, transparent company culture with real opportunities for growth
Equal opportunities
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.
Sales Development Representative Manager in London employer: Avvoka
Contact Detail:
Avvoka Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the legal tech space and let them know you're on the hunt for a Sales Development Representative Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching Avvoka and its products. Understand how their drafting technology works and think about how you can contribute to their mission of transforming the way the world contracts. Show them you’re not just another candidate, but someone who genuinely cares about their vision.
✨Tip Number 3
Practice your pitch! As an SDR Manager, you'll need to communicate effectively. Get comfortable explaining your past successes and how you’ve driven performance in previous roles. Use metrics to back up your claims – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Avvoka team. Let’s get you that dream job!
We think you need these skills to ace Sales Development Representative Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Development Representative Manager. Highlight your experience in managing SDRs, coaching, and driving performance. Use specific examples that showcase your achievements in a B2B SaaS environment.
Showcase Your Metrics: Quantify your successes! Include numbers that demonstrate your impact, like pipeline contribution targets met or improved conversion rates. This will help us see the tangible results you've achieved in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Explain why you're excited about joining Avvoka and how your skills align with our mission. Be genuine and let your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our team!
How to prepare for a job interview at Avvoka
✨Know Your Numbers
As a Sales Development Representative Manager, you'll need to demonstrate your understanding of key performance indicators (KPIs). Be ready to discuss specific metrics you've achieved in previous roles, such as pipeline contribution and conversion rates. This shows you’re data-driven and results-oriented.
✨Showcase Your Coaching Skills
Since the role involves coaching SDRs, prepare examples of how you've successfully developed team members in the past. Highlight your approach to performance management and how you’ve fostered a high-performance culture. This will illustrate your leadership style and commitment to team growth.
✨Understand the Legal Tech Landscape
Familiarise yourself with the legal tech industry and Avvoka's position within it. Research their products and how they help legal teams. Being knowledgeable about the market will allow you to speak confidently about how you can contribute to their growth and success.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about challenges you've faced in managing SDR teams and how you overcame them. This will demonstrate your adaptability and proactive mindset, which are crucial for this role.