Sales Development Representative in London

We're Avvoka, a platform built for the next generation of legal drafting. We help lawyers, deal teams and commercial leaders create, negotiate and manage complex contracts faster and smarter. Our platform blends automation, collaboration and AI while keeping lawyers in control, because we believe the best work happens when people have better tools, not when they're replaced by them. Avvoka is trusted by leading law firms, banks and enterprises. We've grown fast, almost entirely through product strength and word of mouth. Now we're at an inflection point. We're evolving from a product-led business into a global brand that defines what the next era of drafting looks and feels like. That means investing in design, storytelling and experiences that move the market. You'll join the team building that brand from the inside out.

The Role

As a Sales Development Representative (SDR) at Avvoka, you'll be on the frontline of our revenue team — driving pipeline growth, shaping how prospects first experience our brand, and fueling our mission to redefine document automation. This is a high-impact role where you'll engage with senior legal, commercial and operations leaders across global law firms and enterprises. You'll educate the market, qualify opportunities, and help turn interest into conversations that convert. You'll thrive here if you're curious, commercially minded, motivated by targets, and excited by the idea of helping transform an industry that's ready for change.

What You'll Do

• Research, identify and segment target accounts across key industries
• Understand customer pain points, including legal operations, workflow, and automation challenges
• Build tailored messaging sequences that resonate with technical and non-technical audiences
• Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas
• Own outbound outreach through email, phone, LinkedIn and events
• Qualify inbound leads with speed, structure and a great prospect experience
• Book high-quality discovery calls and demos for Account Executives
• Maintain accurate records in our CRM and ensure all activity is logged and trackable
• Consistently meet or exceed KPIs across outreach volume, meetings booked, and pipeline influence
• Provide structured feedback to Sales, Marketing and Product on prospect needs and market trends
• Suggest improvements to messaging, positioning, and outbound tactics
• Support experimentation with new channels, cadences and GTM approaches
• Grow into additional responsibilities — from enterprise SDR to AE, partnerships, or revenue operations

What Success Looks Like

To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact):

• Improved outbound conversion rates (e.g., email, call, or multichannel response rates)
• Number or percentage of qualified meetings booked per month/quarter
• Consistent achievement of opportunity creation or pipeline targets
• Reduced lead turnaround time or improved inbound qualification accuracy
• Contribution to new account breakthroughs or expansion into key segments
• Clear examples of experimentation or process improvements you proposed or owned

What You'll Bring

The ideal candidate would have:

• Experience in a sales, SDR or lead-generation role (B2B SaaS or legaltech a bonus)
• Strong communication skills — written, verbal and social (especially on LinkedIn)
• Confidence in cold outreach and articulating value propositions
• A structured approach to qualifying prospects and managing pipelines
• Curiosity about legaltech, document automation or workflow software
• Ability to absorb product knowledge and translate it into benefits-driven messaging

Bonus points if you have:

• Experience selling to legal teams, law firms, or enterprise buyers
• Familiarity with CRM tools (HubSpot, Salesforce, or similar)
• Exposure to long enterprise sales cycles and deal orchestration
• Prior success in outbound-heavy environments
• Understanding of sales methodologies like MEDDIC, SPICED or BANT

In addition to the technical and professional skills, there are certain core attributes we value across all roles:

• Adaptability in dynamically evolving settings
• A proactive, solution-focused mindset with ownership
• A collaborative spirit, supporting and mentoring others

If you're excited about this role but your experience doesn't align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we're looking for.

Our Hiring Process

• CV Review: Our People team reviews all applications carefully.
• Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
• Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
• Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
• Meet the Team: Where possible, we'll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.

We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.

Why Join Us

This is a rare chance to help build the Avvoka brand from the ground up, not maintain it. You'll join a new, ambitious marketing team with the freedom to create, experiment and set new standards for brand experience in legal tech. You'll work with smart, supportive people who move fast and care about doing things properly. If you want ownership, pace and visible impact, you'll fit right in.

Benefits

• Remote First hybrid working - Choose your days in office based on operational requirements
• Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
• Access to WeWork amenities (coffee, community events, modern workspaces)
• Summer Fridays - finish early every other Friday in July and August
• Monthly socials and quarterly team events
• Annual learning and development budget
• Home office IT allowance
• 25 days' annual leave plus public holidays
• Company pension scheme
• Right to request flexible working arrangements
• A collaborative, transparent company culture with real opportunities for growth

Equal Opportunities

We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.