Growth Marketing Manager in London

We are building drafting technology that is transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it. Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we have grown largely through product strength. With headcount and revenue continuing to scale rapidly year on year, we are now moving from a product-led path into a globally recognised legal-tech brand.

We are at an inflection point: evolving how the world’s most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers. Avvoka has grown primarily through product strength and word of mouth. Now we need someone who can build the engine that turns that momentum into scalable, repeatable growth. This is a role for someone with a growth hacker's mindset - you are not precious about playbooks, you would rather run ten small experiments than one big campaign, and you are as comfortable analysing a funnel as you are writing ad copy. You will have the freedom to test, learn, and iterate across the full marketing funnel.

If you thrive on experimentation, love digging into data to find what is working, and want to help scale a B2B legaltech company with genuine product-market fit, this role offers real ownership and room to make a measurable impact.

The role involves owning and optimising the demand generation engine at Avvoka - driving qualified pipeline through a mix of paid, owned, and earned channels. You will work across the full funnel - from awareness and acquisition through to activation and expansion - with a bias towards experimentation and measurable outcomes. You will collaborate closely with the CMO, Content Writer, Product Marketing Manager, and Sales team to ensure marketing spend and effort translate into real commercial results.

This is both a strategic and executional role: you will define growth hypotheses, design experiments to test them, and get your hands dirty running campaigns, building landing pages, and optimising conversion paths.

What you will do:

• Demand Generation & Paid Channels: Plan, execute, and optimise paid campaigns across channels including LinkedIn, Google Ads, and sponsored content - targeting legal and enterprise buyers. Manage campaign budgets and continuously improve cost-per-lead, cost-per-opportunity, and return on ad spend. Test new channels, audiences, and creative formats - always looking for the next lever that moves the needle. Own the marketing funnel from first touch to qualified opportunity - identifying drop-off points and running experiments to improve conversion at every stage. Build and optimise landing pages, lead capture forms, and nurture sequences that turn interest into pipeline. Work closely with Sales to define lead scoring, handoff processes, and feedback loops that improve lead quality over time. Bring a growth hacker's mindset to everything - run A/B tests on messaging, creative, landing pages, CTAs, and email sequences. Maintain a structured experimentation log: hypothesis, test design, results, and learnings - so the team builds institutional knowledge. Champion a culture of testing and learning across the wider Marketing team, sharing what works and what doesn’t.
• Marketing Automation & Lifecycle: Build and manage automated email nurture programmes that guide prospects through the buyer journey - from awareness to demo request. Segment audiences and personalise messaging based on persona, industry, and engagement signals. Identify opportunities to improve activation, onboarding, and expansion through lifecycle marketing initiatives.
• Analytics & Reporting: Own marketing performance reporting - tracking pipeline contribution, channel effectiveness, and campaign ROI. Build dashboards and reporting frameworks that give the CMO and wider team clear visibility on what is working. Use data to prioritise effort, kill underperforming campaigns quickly, and double down on what is driving results.
• AI & Growth Tools: Use AI tools like Claude as part of your daily workflow - for ad copy generation, audience research, landing page copy, email sequences, and campaign ideation. Stay current on emerging growth marketing tools and techniques, bringing new ideas and efficiencies to the team. Help the wider Marketing team adopt AI-assisted workflows where they can accelerate output without sacrificing quality.

What success looks like:

• A growing, measurable marketing-sourced pipeline that directly supports Avvoka's revenue targets.
• Improved conversion rates across the funnel – from visitor to lead, lead to opportunity, and opportunity to close.
• A well-documented experimentation programme with clear learnings that inform future strategy.
• Efficient, well-optimised paid campaigns with strong ROI and clear attribution.
• Strong working relationships with Sales – marketing leads are high quality and the handoff process works smoothly.
• A reputation within the team as someone who moves fast, tests constantly, and lets data guide decisions.

What you will bring:

• 3-5+ years of experience in growth marketing, demand generation, or performance marketing within B2B SaaS.
• A proven track record of building and optimising paid acquisition campaigns – particularly on LinkedIn and Google Ads.
• Strong analytical skills – you are comfortable with marketing analytics platforms, attribution models, and funnel metrics.
• Experience with marketing automation tools (e.g. HubSpot, Marketo, Pardot) and CRM systems.
• A genuine experimentation mindset – you default to testing rather than assuming, and you can point to experiments you have run and what you learned.
• Proficiency using AI tools (e.g. Claude, ChatGPT) as part of a marketing workflow – for copy, research, and ideation.
• Comfort working cross-functionally with Sales, Product Marketing, and Content teams.
• Experience marketing to legal, compliance, or enterprise professional services buyers.
• Familiarity with ABM (account-based marketing) strategies and tools.
• Experience with SEO and organic growth alongside paid channels.
• A portfolio or case studies showing measurable growth outcomes from campaigns you have owned.
• Experience working in a scaling B2B SaaS company (Series A-C stage or similar).

Core attributes we value across all roles:

• Adaptability in dynamically evolving settings.
• A proactive, solution-focused mindset with ownership.
• A collaborative spirit, supporting and mentoring others.

If you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we are looking for.

Our hiring process:

• CV Review: Our People team reviews all applications carefully.
• Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
• Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
• Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
• Meet the Team: Where possible, we will invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.