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- Tasks: Lead content strategy and create engaging materials for a fast-growing legal tech company.
- Company: Join Avvoka, a pioneering legal tech firm transforming contract management with AI.
- Benefits: Enjoy flexible working, private health insurance, and a supportive team culture.
- Why this job: Shape the voice of a leading brand and make a real impact in the legal industry.
- Qualifications: 3-6 years in B2B content marketing with strong writing and SEO skills.
- Other info: Collaborative environment with excellent growth opportunities and a focus on innovation.
The predicted salary is between 50000 - 65000 £ per year.
We are building drafting technology that is transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it. Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we have grown largely through product strength. With headcount and revenue continuing to scale rapidly year on year, we are now moving from a product-led path into a globally recognised legal-tech brand. We are at an inflection point: evolving how the world’s most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.
Why Join Us
Avvoka has a powerful product story — but we need someone who can tell it brilliantly and consistently across channels. This role is about turning deep product and domain knowledge into content that educates, engages, and drives growth. You will own how we plan, produce, and distribute content across the funnel — from SEO strategy and thought leadership through to lifecycle emails and sales enablement. It is a rare opportunity to shape the voice of a fast-growing legaltech company, with real creative control and a direct line to impact. While legal experience isn’t essential, it is a strong advantage. Our audience is discerning, and the best content in this space earns attention by being accurate, practical, and genuinely useful.
The Role
We are hiring a Content Lead (or Content Marketing Manager) to build and run Avvoka’s content engine — combining strong writing with marketing strategy and lightweight production management. You will be responsible for defining what we publish (and why), creating and editing high-quality content yourself, and coordinating multimedia production (e.g. webinars, podcasts, video snippets, design assets) through internal partners and external freelancers/agencies. You will work closely with the CMO, Product Marketing, and subject matter experts across the business to create content that strengthens Avvoka’s brand, supports pipeline, and helps customers understand the value of what we are building. This is both a creative and strategic role: you will need to understand buyer personas, the competitive landscape, and the nuances of legal workflows — then translate all of that into compelling, clear, and well-crafted content.
Role Details
- Department: Marketing
- Reports to: CMO (with a dotted line to Head of Product)
- Direct Reports: None - this is an individual contributor role
- Location: London, Waterloo / flexible WFH allowance
- Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
- Compensation: Competitive, based on experience
- Start Date: Flexible – we would love you to join soon
What You Will Do
- Content strategy across the funnel (SEO → content → CRM)
- Own the content strategy and calendar across awareness, consideration, and conversion (including SEO, campaigns, and lifecycle).
- Partner with Product Marketing and Sales to align messaging to personas, use-cases, and pipeline priorities.
- Define measurement and reporting (traffic, rankings, engagement, MQLs, influenced pipeline, email performance) and iterate based on results.
- High-quality writing and editorial ownership
- Write and edit core assets: thought leadership, blog content, website/product narratives, case studies, and sales enablement.
- Translate complex product and legal-workflow concepts into clear, credible content for legal and business audiences.
- Maintain and evolve Avvoka’s voice through an editorial standard and lightweight style guide.
- Multimedia production management (without needing to be hands-on)
- Plan and produce multimedia content (webinars, short-form video, customer interviews, podcasts, social clips) by coordinating stakeholders and suppliers.
- Brief and manage freelancers/agencies for video, design, and editing — ensuring quality, consistency, and timely delivery.
- Repurpose pillar content into multi-format distribution (e.g. webinar → blog series → LinkedIn posts → email nurture → sales asset).
- Distribution, performance, and continuous improvement
- Own distribution across owned channels: website, organic social, newsletters, and lifecycle email programmes (in partnership with Marketing Ops/CRM).
- Improve content performance through SEO best practice (keywords, intent, internal linking, technical collaboration where needed).
- Use data + qualitative feedback from Sales/CS to prioritise what to produce next and what to retire.
What Success Looks Like
- Increased organic visibility and qualified inbound performance (e.g. rankings, non-branded traffic, demo conversions, pipeline influence).
- A consistent cadence of high-quality content that is actively used by Sales/CS and supports the full buyer journey.
- A repeatable content operating system: clear positioning, reliable production (including multimedia), and measurable distribution impact.
What You Will Bring
- Strong content marketing experience (typically 3–6+ years) in B2B SaaS, professional services, or a complex product environment.
- Excellent writing and editing skills with a portfolio that shows range: SEO content, narrative brand writing, customer stories, and commercial copy.
- Marketing mindset: you think in terms of funnel impact, audience intent, positioning, and distribution — not just production.
- Comfortable owning SEO fundamentals (strategy, keyword intent, briefs, optimisation) and partnering with specialists where needed.
- Experience running lifecycle / CRM content (nurture sequences, newsletters, segmentation-aware messaging) or working closely with CRM owners.
- Proven ability to manage creative production via briefs, feedback, and timelines — especially for multimedia assets.
Bonus Points If
- Experience writing for an audience of practising lawyers, knowledge counsel or legal operations professionals.
- You have built a content engine from scratch (or significantly levelled one up) in a scaling company.
- You have shipped multimedia programmes (webinars/podcast/video) and can show how they drove engagement or pipeline.
- You have worked closely with product teams to translate features into compelling customer-facing narratives.
Core Attributes We Value Across All Roles
- Adaptability in dynamically evolving settings
- A proactive, solution-focused mindset with ownership
- A collaborative spirit, supporting and mentoring others
If you are excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we are looking for.
Our Hiring Process
- CV Review: Our People team reviews all applications carefully.
- Screening Call (15 min): A quick virtual chat with our People team to learn more about you and answer any initial questions.
- Stage 1 – Assessment Interview (30–45 min): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
- Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
- Meet the Team: Where possible, we will invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
What We Offer
- Hybrid with flexible WFH allowances – choose your days in office based on operational requirements
- Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
- Access to WeWork amenities (coffee, community events, modern workspaces)
- Summer Fridays – finish early every other Friday in July and August
- Monthly socials and quarterly team events
- Annual learning and development budget
- Home office IT allowance
- 25 days’ annual leave plus public holidays
- Company pension scheme
- Right to request flexible working arrangements
- A collaborative, transparent company culture with real opportunities for growth
Content Lead (B2B Content Marketing Manager) in London employer: Avvoka
Contact Detail:
Avvoka Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Lead (B2B Content Marketing Manager) in London
✨Tip Number 1
Network like a pro! Reach out to people in the legal tech space, attend industry events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in B2B content marketing and legal tech. Whether it's a blog post or a video, let your voice be heard and share it on platforms where your target audience hangs out.
✨Tip Number 3
Prepare for interviews by understanding Avvoka's product and its impact on legal teams. Be ready to discuss how you can contribute to their content strategy and drive growth through engaging storytelling.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Avvoka.
We think you need these skills to ace Content Lead (B2B Content Marketing Manager) in London
Some tips for your application 🫡
Show Your Passion for Content: When you’re writing your application, let your enthusiasm for content marketing shine through! We want to see how much you care about creating engaging and informative content that resonates with audiences. Share examples of your past work that demonstrate your passion and creativity.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in B2B content marketing and any specific achievements that align with our goals at Avvoka. We love seeing how your skills can directly contribute to our mission!
Be Clear and Concise: In the world of content, clarity is key! Keep your application straightforward and to the point. Use clear language and structure your thoughts logically. This will not only make it easier for us to read but also showcase your writing skills right from the start.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at Avvoka
✨Know Your Product Inside Out
Before the interview, dive deep into Avvoka's platform and understand how it transforms the contracting process. Familiarise yourself with the key features and benefits, as well as the legal tech landscape. This will help you articulate how your content strategy can effectively communicate these aspects to potential clients.
✨Showcase Your Writing Skills
Prepare a portfolio that highlights your best writing samples, especially those relevant to B2B content marketing. Include a variety of formats like blog posts, case studies, and thought leadership pieces. Be ready to discuss your writing process and how you adapt your style for different audiences, particularly in the legal sector.
✨Demonstrate Your Strategic Mindset
Be prepared to discuss how you approach content strategy across the funnel. Think about how you would align messaging with buyer personas and pipeline priorities. Share examples of how you've used data to inform your content decisions and improve performance in previous roles.
✨Engage with Multimedia Production
Since this role involves managing multimedia content, come equipped with ideas on how to repurpose existing content into various formats. Discuss any past experiences where you've coordinated with freelancers or agencies to produce high-quality assets, and how you ensured timely delivery and consistency in messaging.