At a Glance
- Tasks: Drive pipeline growth and engage with senior leaders in legal and commercial sectors.
- Company: Join Avvoka, a pioneering platform transforming legal drafting with automation and AI.
- Benefits: Enjoy competitive pay, private health insurance, flexible working, and a vibrant team culture.
- Other info: Opportunity for career growth and a collaborative, inclusive work environment.
- Why this job: Be part of a dynamic team shaping the future of legal tech and brand experience.
- Qualifications: Sales or lead-generation experience, strong communication skills, and a curious mindset.
The predicted salary is between 30000 - 40000 £ per year.
We’re Avvoka, a platform built for the next generation of legal drafting. We help lawyers, deal teams and commercial leaders create, negotiate and manage complex contracts faster and smarter. Our platform blends automation, collaboration and AI while keeping lawyers in control, because we believe the best work happens when people have better tools, not when they’re replaced by them. Avvoka is trusted by leading law firms, banks and enterprises. We’ve grown fast, almost entirely through product strength and word of mouth. Now we’re at an inflection point. We’re evolving from a product‑led business into a global brand that defines what the next era of drafting looks and feels like. That means investing in design, storytelling and experiences that move the market. You’ll join the team building that brand from the inside out.
The Role
As a Sales Development Representative (SDR) at Avvoka, you’ll be on the frontline of our revenue team — driving pipeline growth, shaping how prospects first experience our brand, and fueling our mission to redefine document automation. This is a high‑impact role where you’ll engage with senior legal, commercial and operations leaders across global law firms and enterprises. You’ll educate the market, qualify opportunities, and help turn interest into conversations that convert. You’ll thrive here if you’re curious, commercially minded, motivated by targets, and excited by the idea of helping transform an industry that’s ready for change.
What You’ll Do
- Research, identify and segment target accounts across key industries
- Understand customer pain points, including legal operations, workflow, and automation challenges
- Build tailored messaging sequences that resonate with technical and non‑technical audiences
- Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas
- Own outbound outreach through email, phone, LinkedIn and events
- Qualify inbound leads with speed, structure and a great prospect experience
- Book high‑quality discovery calls and demos for Account Executives
- Maintain accurate records in our CRM and ensure all activity is logged and trackable
- Consistently meet or exceed KPIs across outreach volume, meetings booked, and pipeline influence
- Provide structured feedback to Sales, Marketing and Product on prospect needs and market trends
- Suggest improvements to messaging, positioning, and outbound tactics
- Support experimentation with new channels, cadences and GTM approaches
- Grow into additional responsibilities — from enterprise SDR to AE, partnerships, or revenue operations
What Success Looks Like
- Improved outbound conversion rates (e.g., email, call, or multichannel response rates)
- Number or percentage of qualified meetings booked per month/quarter
- Consistent achievement of opportunity creation or pipeline targets
- Reduced lead turnaround time or improved inbound qualification accuracy
- Contribution to new account breakthroughs or expansion into key segments
- Clear examples of experimentation or process improvements you proposed or owned
What You’ll Bring
- Experience in a sales, SDR or lead‑generation role (B2B SaaS or legaltech a bonus)
- Strong communication skills — written, verbal and social (especially on LinkedIn)
- Confidence in cold outreach and articulating value propositions
- A structured approach to qualifying prospects and managing pipelines
- Curiosity about legaltech, document automation or workflow software
- Ability to absorb product knowledge and translate it into benefits‑driven messaging
Bonus points if you have:
- Experience selling to legal teams, law firms, or enterprise buyers
- Familiarity with CRM tools (HubSpot, Salesforce, or similar)
- Exposure to long enterprise sales cycles and deal orchestration
- Prior success in outbound‑heavy environments
- Understanding of sales methodologies like MEDDIC, SPICED or BANT
In addition to the technical and professional skills, there are certain core attributes we value across all roles:
- Adaptability in dynamically evolving settings
- A proactive, solution‑focused mindset with ownership
- A collaborative spirit, supporting and mentoring others
Our Hiring Process
- CV Review: Our People team reviews all applications carefully.
- Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
- Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
- Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
- Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
- We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
Why Join Us
This is a rare chance to help build the Avvoka brand from the ground up, not maintain it. You’ll join a new, ambitious marketing team with the freedom to create, experiment and set new standards for brand experience in legal tech. You’ll work with smart, supportive people who move fast and care about doing things properly. If you want ownership, pace and visible impact, you’ll fit right in.
Remote First hybrid working - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post‑probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.
Sales Development Representative employer: Avvoka Limited
At Avvoka, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Sales Development Representative, you'll have the opportunity to shape the future of legal tech while enjoying benefits like private health insurance, flexible working arrangements, and a commitment to your professional growth through an annual learning budget. Join us in our vibrant WeWork Waterloo location, where you can thrive in a supportive environment that values creativity and impact.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get to know Avvoka inside out! Familiarise yourself with their platform and the legal tech landscape. This will help you engage prospects confidently and show that you're genuinely interested in what they do.
✨Tip Number 2
Leverage LinkedIn like a pro! Connect with industry leaders, share relevant content, and engage in discussions. This not only builds your network but also positions you as someone who knows their stuff in legal tech.
✨Tip Number 3
Practice your cold outreach skills! Whether it’s through email or phone calls, role-play with friends or colleagues to refine your pitch. The more comfortable you are, the better your chances of booking those all-important discovery calls.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re serious about joining the Avvoka team!
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales Development Representative role. Highlight your relevant experience, especially in sales or lead generation, and don’t forget to sprinkle in some quantifiable achievements to show off your impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re excited about Avvoka and how your skills align with our mission. Keep it engaging and personal – we want to see your personality come through!
Showcase Your Communication Skills:Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and check for any typos or errors. We want to see that you can articulate your thoughts effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Avvoka Limited
✨Know Your Product Inside Out
Before your interview, make sure you understand Avvoka's platform and how it revolutionises legal drafting. Familiarise yourself with the features, benefits, and the pain points it addresses for users. This knowledge will help you articulate value propositions confidently during your conversation.
✨Research Your Prospects
As a Sales Development Representative, you'll be engaging with senior leaders in law firms and enterprises. Do your homework on potential clients and their industries. Understand their challenges and think about how Avvoka can solve them. This will show your curiosity and commercial mindset.
✨Prepare for Common Questions
Anticipate questions related to your sales experience, particularly in B2B SaaS or legal tech. Be ready to discuss your approach to cold outreach, how you qualify leads, and any successes you've had in previous roles. Use quantifiable results to back up your claims.
✨Show Your Collaborative Spirit
Avvoka values teamwork and collaboration. Be prepared to share examples of how you've worked with others to achieve goals. Highlight your adaptability and solution-focused mindset, as these traits are crucial in a fast-paced environment like theirs.
