At a Glance
- Tasks: Drive pipeline growth and engage with leaders in legal and commercial sectors.
- Company: Join Avvoka, a pioneering platform transforming legal drafting with AI and automation.
- Benefits: Enjoy competitive pay, private health insurance, and flexible working arrangements.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team redefining document automation in a fast-evolving industry.
- Qualifications: Sales experience and strong communication skills are essential; curiosity about legal tech is a plus.
The predicted salary is between 50000 - 70000 £ per year.
We’re Avvoka, a platform built for the next generation of legal drafting. We help lawyers, deal teams and commercial leaders create, negotiate and manage complex contracts faster and smarter. Our platform blends automation, collaboration and AI while keeping lawyers in control, because we believe the best work happens when people have better tools, not when they’re replaced by them. Avvoka is trusted by leading law firms, banks and enterprises. We’ve grown fast, almost entirely through product strength and word of mouth. Now we’re at an inflection point. We’re evolving from a product-led business into a global brand that defines what the next era of drafting looks and feels like. That means investing in design, storytelling and experiences that move the market. You’ll join the team building that brand from the inside out.
The Role
As a Graduate Sales Development Representative (SDR) at Avvoka, you’ll be on the frontline of our revenue team — driving pipeline growth, shaping how prospects first experience our brand, and fueling our mission to redefine document automation. This is a high-impact role where you’ll engage with senior legal, commercial and operations leaders across global law firms and enterprises. You’ll educate the market, qualify opportunities, and help turn interest into conversations that convert. You’ll thrive here if you’re curious, commercially minded, motivated by targets, and excited by the idea of helping transform an industry that’s ready for change.
What You’ll Do
- Research, identify and segment target accounts across key industries
- Understand customer pain points, including legal operations, workflow, and automation challenges
- Build tailored messaging sequences that resonate with technical and non-technical audiences
- Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas
- Own outbound outreach through email, phone, LinkedIn and events
- Qualify inbound leads with speed, structure and a great prospect experience
- Book high-quality discovery calls and demos for Account Executives
- Maintain accurate records in our CRM and ensure all activity is logged and trackable
- Consistently meet or exceed KPIs across outreach volume, meetings booked, and pipeline influence
- Provide structured feedback to Sales, Marketing and Product on prospect needs and market trends
- Suggest improvements to messaging, positioning, and outbound tactics
- Support experimentation with new channels, cadences and GTM approaches
- Grow into additional responsibilities — from enterprise SDR to AE, partnerships, or revenue operations
What Success Looks Like
To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact):
- Improved outbound conversion rates (e.g., email, call, or multichannel response rates)
- Number or percentage of qualified meetings booked per month/quarter
- Consistent achievement of opportunity creation or pipeline targets
- Reduced lead turnaround time or improved inbound qualification accuracy
- Contribution to new account breakthroughs or expansion into key segments
- Clear examples of experimentation or process improvements you proposed or owned
What You’ll Bring
The ideal candidate would have:
- Experience in a sales, SDR or lead-generation role (B2B SaaS or legaltech a bonus)
- Strong communication skills — written, verbal and social (especially on LinkedIn)
- Confidence in cold outreach and articulating value propositions
- A structured approach to qualifying prospects and managing pipelines
- Curiosity about legaltech, document automation or workflow software
- Ability to absorb product knowledge and translate it into benefits-driven messaging
Bonus points if you have:
- Experience selling to legal teams, law firms, or enterprise buyers
- Familiarity with CRM tools (HubSpot, Salesforce, or similar)
- Exposure to long enterprise sales cycles and deal orchestration
- Prior success in outbound-heavy environments
- Understanding of sales methodologies like MEDDIC, SPICED or BANT
In addition to the technical and professional skills, there are certain core attributes we value across all roles:
- Adaptability in dynamically evolving settings
- A proactive, solution-focused mindset with ownership
- A collaborative spirit, supporting and mentoring others
If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
Our Hiring Process
- CV Review: Our People team reviews all applications carefully.
- Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
- Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
- Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
- Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
- We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.
Why Join Us
This is a rare chance to help build the Avvoka brand from the ground up, not maintain it. You’ll join a new, ambitious marketing team with the freedom to create, experiment and set new standards for brand experience in legal tech. You’ll work with smart, supportive people who move fast and care about doing things properly. If you want ownership, pace and visible impact, you’ll fit right in.
Remote First hybrid working - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth
We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.
Graduate Sales Development Representative in London employer: Avvoka Limited
At Avvoka, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Graduate Sales Development Representative, you'll have the unique opportunity to contribute to our innovative brand while enjoying benefits such as private health insurance, flexible working arrangements, and a commitment to your professional growth through an annual learning budget. Join us in redefining the legal tech landscape in a supportive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Sales Development Representative in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Graduate Sales Development Representative at Avvoka Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Avvoka Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Graduate Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Graduate Sales Development Representative in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Avvoka Limited:When writing your cover letter, make sure to tailor your message specifically for Avvoka Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Avvoka Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Avvoka Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Avvoka Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Avvoka Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
