At a Glance
- Tasks: Lead sales growth and brand presence in the UK & Ireland pet food market.
- Company: Global leader in pet food manufacturing with a focus on innovation.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Opportunity for career advancement and to shape regional strategies.
- Why this job: Make a real impact in a thriving industry while collaborating with international teams.
- Qualifications: 7-10 years of sales leadership experience in the pet food sector required.
The predicted salary is between 70000 - 90000 € per year.
Our client is a leading global pet food manufacturer, seeking a highly experienced, results-driven Regional Manager to lead their operations in the UK & Ireland. This senior role carries full P&L accountability, driving sales growth, market share, and brand presence in one of their most important regions.
The ideal candidate will combine strategic leadership with hands-on commercial expertise, building strong partnerships with retailers and distributors, while fostering a close and collaborative relationship with the European headquarters and cross-functional leaders to ensure aligned goals, knowledge sharing, and best practice implementation.
Purpose of the Role
To develop, maintain, and grow long-term relationships with key customers, distributors, and partners across the UK & Ireland. The Regional Manager will define and implement strategies that ensure brand consistency, market growth, and sustainable profitability, while aligning with their overall European business objectives. A key aspect of this role is close collaboration with the Managing Director, other country managers, and functional heads (Marketing, Supply Chain & Logistics, Finance, HR) to ensure integrated planning, operational excellence, and seamless execution across the region.
Key Responsibilities
- Commercial Leadership
- Develop and execute the UK & Ireland sales strategy in line with European objectives
- Achieve annual revenue, profit, and market share targets
- Lead high-level negotiations with retail chains, distributors, and other key partners
- Provide accurate sales forecasts and deliver against budget commitments
- Actively contribute to European leadership meetings, sharing local insights to shape regional strategies.
- Brand & Marketing Management
- Plan and execute impactful brand and promotional campaigns, in-store and online in close collaboration with the European marketing team
- Ensure all activities comply with brand guidelines and protect intellectual property
- Use market and consumer insights to guide product positioning and marketing spend
- Work closely with the Logistics & Supply Chain departments to ensure timely, successful product launches.
- Market Development & Expansion
- Identify and secure new business opportunities in the pet food sector
- Launch new products with strong retail activation and promotional support
- Represent our client at trade shows, exhibitions, and industry events.
- Operational Excellence & HQ Alignment
- Maintain close, transparent communication with HQ to ensure alignment on strategy, priorities, and performance metrics
- Monitor competitor activity and provide regular market intelligence to HQ and relevant department heads
- Drive cross-functional projects in cooperation with Marketing, Logistics & Supply Chain, and Finance to maximise efficiency and customer satisfaction
- Foster a collaborative, solution-focused working culture between the UK & Ireland teams and headquarters, ensuring shared successes and alignment on strategic priorities.
Requirements
- 7–10 years’ sales leadership experience in the pet food industry (FMCG experience an advantage)
- Proven ability to work collaboratively with international teams and cross-functional leaders
- Proven track record in managing major retail and distribution accounts
- Strong negotiation, relationship management, and business development skills
- Analytical mindset with experience in market research and data-driven decision-making
- Self-motivated, commercially astute, and results-oriented
- Fluent in English (written and spoken); advanced MS Office skills
- Bachelor’s degree in Business, Marketing, or a related field
- Willingness to travel regularly within the UK, Ireland, and Europe
- Full, clean UK or Irish driving licence
Key Leadership Competencies
- Strategic thinking and commercial acumen
- Drive for results and accountability
- Customer focus and relationship building
- Strong planning and prioritisation skills
- Excellent communication and influencing abilities
- Team collaboration and stakeholder engagement
Regional Manager - UK & Ireland in London employer: Avomind
As a leading global pet food manufacturer, our client offers an exceptional work environment for the Regional Manager role in the UK & Ireland, characterised by a strong emphasis on collaboration and strategic leadership. Employees benefit from a culture that prioritises professional growth, with opportunities to engage in high-level negotiations and impactful brand management, all while being supported by a dynamic European headquarters. The company fosters a solution-focused atmosphere, ensuring that team members are empowered to drive market growth and achieve sustainable profitability in a rewarding and meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Manager - UK & Ireland in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Knowing their market position and recent developments will help you stand out as a candidate who’s genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the job requirements. Highlight your achievements in sales leadership and relationship management to show you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Manager - UK & Ireland in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Regional Manager role. Highlight your sales leadership experience in the pet food industry and any relevant achievements that align with the job description. We want to see how you can drive results and build relationships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've successfully managed accounts and driven growth in previous positions. Let us know what makes you tick!
Showcase Your Strategic Thinking:In your application, demonstrate your strategic thinking skills. Discuss how you've developed and executed sales strategies in the past, and how you plan to do the same for the UK & Ireland market. We love candidates who can think big and act smart!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Avomind
✨Know Your Numbers
As a Regional Manager, you'll need to demonstrate your understanding of P&L accountability. Brush up on your financial metrics and be ready to discuss how you've driven sales growth and market share in previous roles. Bring specific examples that showcase your commercial acumen.
✨Showcase Your Strategic Thinking
Prepare to talk about your strategic leadership experience. Think of instances where you’ve developed and executed successful sales strategies. Be ready to explain how these strategies aligned with broader business objectives and how they contributed to overall success.
✨Build Relationships
This role is all about collaboration. Highlight your experience in building strong partnerships with retailers and distributors. Share stories that illustrate your relationship management skills and how you've fostered teamwork across different functions.
✨Stay Ahead of the Competition
Research the pet food industry and be prepared to discuss competitor activities. Show that you can provide valuable market intelligence and insights. This will demonstrate your analytical mindset and your ability to make data-driven decisions that benefit the company.
