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For Companies At a Glance
- Tasks: Drive sales and grow the UK Pet Independent channel for a leading pet food brand.
- Company: Join a family-run Japanese company with over 200 years of history in pet food.
- Benefits: Competitive salary, autonomy in your role, and opportunities for personal growth.
- Why this job: Make a real impact in the pet industry and help pets and their owners worldwide.
- Qualifications: Sales experience, passion for pets, and strong relationship-building skills required.
- Other info: Dynamic role with travel opportunities and a chance to shape a challenger brand.
The predicted salary is between 36000 - 60000 £ per year.
About Our Client
Our client is a family-run Japanese company with more than 200 years of history. It has two divisions: Food for human consumption and pet food. In Japan, they have established themselves as a leader in the pet food industry, thus also becoming a leader in sales. They are characterized by the extensive catalogue of products that includes their iconic product, which has revolutionized the industry and is the world's number 1 Cat Treat brand. Thanks to the growth that they have had in recent years, they have become the No.1 brand of pet food in Japan and are also expanding internationally to make pets and their owners around the world happy.
About the Role
In this position, you will assume complete responsibility for the UK Pet Independent channel for the company's UK operation. You will have full autonomy to grow this channel from a challenger brand to a household name. You will manage their selected wholesale distributor and grow our brand's market share and market penetration.
Key Responsibilities
- Achieve monthly, quarterly and annual targets for sales and recommendation of the Ciao and Inaba brands through the effective management of existing accounts and the acquisition of new business.
- To achieve new Pet Independent conversion numbers in line with targets and target Pet Independent stores and small chains, using well developed sales and negotiation skills to win new business.
- To achieve KPIs for Strategic Plan focus areas, including NPD and in store initiatives.
- Effective management of customer through optimised contact and visit strategy ranging from routine visits, quarterly reviews, staff training, category relays, advocacy days.
- To acquire and maintain a high level of technical product knowledge to facilitate conversations with all levels of store staff.
- To deliver training tailored to store requirements when needed, to achieve sales and recommendation objectives.
- Thorough understanding of customers strategy and competitor activity and create awareness internally through networking to ensure an appropriate feed into the channel business planning process.
- Develop and implement a jointly agreed Customer Business Plans to achieve targets in line with Channel strategy, delivering excellent execution of Key Sales Fundamentals.
Skills Required
- They are looking for candidates who are passionate about Pets and Pet Independent Businesses.
- You will have already demonstrated successful performance within sales and will be passionate about building high value customer relationships, be able to demonstrate strong commercial acumen and have a strong and determined focus on delivering results.
- You will be self-driven and able to demonstrate your experience of delivering new business wins vs. stretching targets.
- Your ability to adapt your communication style to a broad range of decision makers, be resilient in the face of challenging situations and be able to influence both internally and externally will be key.
- A proactive nature with commercial awareness and excellent numeracy skills.
- Business development experience essential.
- Pet Independent channel experience is beneficial.
- Knowledge of pet industry beneficial.
- Highly proficient in Excel and comfortable using other Microsoft Office programs - IT literate.
- Makes good use of insightful information and is naturally analytical.
- Organised and adept at planning and prioritising workloads.
- Ability to travel within designated geographical territory.
Field Sales Representative in London employer: Avomind
Contact Detail:
Avomind Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Representative in London
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your pitch and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you'd approach potential clients and handle objections. Show them your negotiation skills and passion for pets!
✨Tip Number 4
Don't forget to follow up after your interview! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Field Sales Representative in London
Some tips for your application 🫡
Show Your Passion for Pets: Make sure to highlight your love for pets in your application. We want to see that you’re not just looking for a job, but that you genuinely care about making pets and their owners happy!
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the Field Sales Representative role. We’re looking for evidence of your sales success and how you’ve built strong customer relationships in the past.
Be Specific About Achievements: When detailing your previous roles, be specific about your achievements. Use numbers and examples to show how you’ve met or exceeded targets. We love seeing quantifiable results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Avomind
✨Know Your Products Inside Out
Make sure you have a solid understanding of the company's product range, especially their iconic cat treats. Familiarise yourself with the features and benefits of each product, as well as any recent innovations. This will help you engage confidently with interviewers and demonstrate your passion for the pet industry.
✨Showcase Your Sales Skills
Prepare to discuss specific examples of how you've successfully managed accounts or acquired new business in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Highlight your negotiation skills and how you've achieved targets, as this role is all about driving sales growth.
✨Understand the Market Landscape
Research the pet food industry, particularly the independent channel in the UK. Be ready to talk about competitors and market trends. This knowledge will not only impress your interviewers but also show that you're proactive and serious about making the brand a household name.
✨Demonstrate Your Relationship-Building Skills
Since this role involves managing relationships with distributors and store staff, be prepared to discuss how you've built and maintained strong customer relationships in previous roles. Share examples of how you've tailored your communication style to different stakeholders and how you've trained staff to boost sales.
