At a Glance
- Tasks: Drive sales and grow the brand in the UK Pet Independent channel.
- Company: A leading family-run Japanese pet food company with a rich history.
- Benefits: Competitive salary, travel opportunities, and a chance to work with a top brand.
- Why this job: Join a passionate team and make pets and their owners happy worldwide.
- Qualifications: Sales experience, passion for pets, and strong communication skills.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Our Client
Our client is a family-run Japanese company with more than 200 years of history. It has two divisions: Food for human consumption and pet food. In Japan, they have established themselves as a leader in the pet food industry, thus also becoming a leader in sales. They are characterized by the extensive catalogue of products that includes their iconic product, which has revolutionized the industry and is the world’s number 1 Cat Treat brand. Thanks to the growth that they have had in recent years, they have become the No.1 brand of pet food in Japan and are also expanding internationally to make pets and their owners around the world happy.
About the Role
In this position, you will assume complete responsibility for the UK Pet Independent channel for the company\’s UK operation. You will have full autonomy to grow this channel from a challenger brand to a household name. You will manage their selected wholesale distributor and grow our brand’s market share and market penetration.
Key Responsibilities
- Achieve monthly, quarterly and annual targets for sales and recommendation of the Ciao and Inaba brands through the effective management of existing accounts and the acquisition of new business.
- To achieve new Pet Independent conversion numbers in line with targets and target Pet Independent stores and small chains, using well developed sales and negotiation skills to win new business.
- To achieve KPIs for Strategic Plan focus areas, including NPD and in store initiatives
- Effective management of customer through optimised contact and visit strategy ranging from routine visits, quarterly reviews, staff training, category relays, advocacy days.
- To acquire and maintain a high level of technical product knowledge to facilitate conversations will all levels of store staff.
- To deliver training tailored to store requirements when needed, to achieve sales and recommendation objectives.
- Thorough understanding of customers strategy and competitor activity andcreate awareness internally through networking to ensure an appropriate feed into the channel business planning process.
- Develop and implement a jointly agreed Customer Business Plans to achieve targets in line with Channel strategy, delivering excellent execution of Key Sales Fundamentals.
Skills Required
- They are looking for candidates who are passionate about Pets and Pet Independent Businesses. You will have already demonstrated successful performance within sales and will be passionate about building high value customer relationships, be able to demonstrate strong commercial acumen and have a strong and determined focus on delivering results.
- You will be self-driven and able to demonstrate your experience of delivering new business wins vs. stretching targets. Your ability to adapt your communication style to a broad range of decision makers, be resilient in the face of challenging situations and be able to influence both internally and externally will be key.
- A proactive nature with commercial awareness and excellent numeracy skills
- Business development experience essential
- Pet Independent channel experience is beneficial
- Knowledge of pet industry beneficial
- Highly proficient in Excel and comfortable using other Microsoft Office programs – IT literate Makes good use of insightful information and is naturally analytical
- Organised and adept at planning and prioritising workloads
- Ability to travel within designated geographical territory
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Field Sales Representative employer: Avomind
Contact Detail:
Avomind Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Representative
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you'd approach potential clients or handle objections. This will showcase your skills and confidence during the chat.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Field Sales Representative
Some tips for your application 🫡
Show Your Passion for Pets: Make sure to highlight your love for pets in your application. We want to see that you’re not just looking for a job, but that you genuinely care about making pets and their owners happy!
Tailor Your Experience: When writing your application, focus on your sales experience and how it relates to the pet industry. We’re looking for candidates who can demonstrate their commercial acumen and success in building customer relationships.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements shine through without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Avomind
✨Know Your Products Inside Out
Make sure you have a solid understanding of the company's products, especially their iconic cat treats. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you answer questions confidently and show your passion for the pet industry.
✨Demonstrate Your Sales Skills
Prepare to discuss specific examples of how you've successfully managed accounts or acquired new business in the past. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements in sales, particularly in the pet independent channel if possible.
✨Show Your Passion for Pets
Since the role is all about pets, let your enthusiasm shine through during the interview. Share personal stories or experiences that showcase your love for animals and how it drives your work ethic. This will resonate well with the company’s values and culture.
✨Prepare Questions for Them
Have a few thoughtful questions ready to ask at the end of the interview. This could be about their growth plans in the UK or how they support their sales team. It shows you're genuinely interested in the role and helps you assess if the company is the right fit for you.