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- Tasks: Lead and design Avolution's global marketing engine to drive growth.
- Company: Join a leading global SaaS company with ambitious growth targets.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health insurance.
- Why this job: Make a significant impact in a dynamic environment while shaping marketing strategies.
- Qualifications: 10+ years in B2B SaaS marketing with proven success in scaling ARR.
- Other info: Collaborative culture with opportunities for professional development and leadership.
The predicted salary is between 72000 - 108000 £ per year.
Avolution is a leading global SaaS company providing enterprise-architecture software (ABACUS) to enterprise and government organisations in approximately ten countries. With a target of $100 million ARR within five years, Avolution is now building the marketing capability needed to drive scale. Historically, around 60 percent of new business has originated through marketing-sourced channels — predominantly inbound website leads, supported by events, partners, and referrals. This demonstrates strong brand pull but limited automation and repeatable marketing systems. We are seeking a hands-on, commercially-minded Marketing Director to design and lead Avolution's global marketing engine.
This leader will implement HubSpot Marketing Hub from the ground up, integrate it with Salesforce, and develop the programs, content, and analytics required to deliver a predictable, data-driven pipeline contributing 40–50 percent of all new ARR. The Marketing Director will lead a five-person team, partner closely with the three Regional Managers and the CEO and sit on the Leadership Team.
Key Responsibilities- Build the Marketing Engine: Implement HubSpot Marketing Hub, establishing structured lead capture, scoring, nurture automation, and performance reporting integrated with Salesforce and Outreach. Define lead-lifecycle processes, data standards, and campaign attribution models. Deploy ZoomInfo (or similar) for segmentation and enrichment. Deliver clear dashboards and marketing performance visibility to the Leadership Team.
- Drive Demand Generation and Pipeline Growth: Own and deliver the marketing-sourced pipeline target of 40–50 percent of new ARR. Develop and execute multi-channel programs across LinkedIn, Google Ads, webinars, email nurtures, ABM, and remarketing. Expand beyond reactive inbound traffic to proactive top-of-funnel generation. Work closely with Regional Managers and BDRs to ensure lead quality, follow-up discipline, and feedback loops.
- Brand and Market Positioning: Elevate Avolution's profile within enterprise-architecture, IT-strategy, and digital-transformation markets. Lead analyst-relations programs (Gartner, Forrester, InfoTech) and manage major submissions. Oversee global content creation — whitepapers, case studies, ROI tools, videos, and campaign assets — ensuring consistent messaging and visual identity.
- Marketing Operations and Analytics: Own the marketing-technology stack (HubSpot, Salesforce, ZoomInfo (or similar), Outreach, LinkedIn Campaign Manager). Embed a data-driven operating rhythm with quarterly marketing performance reviews. Maintain clean, enriched contact data across all regions and ensure reliable reporting for decision-making.
- Leadership and Collaboration: Lead, coach, and develop the five-person marketing team. Partner with Regional Managers to localise ABM campaigns. Collaborate with Product on launches, messaging, and enablement. Actively contribute to company-wide planning and execution as a member of the Leadership Team.
- Experience: 10 + years in B2B SaaS marketing, with success scaling ARR from ~$10–30 M to >$50 M. Proven record of delivering ≥ 40 % marketing-sourced new ARR. Hands-on experience implementing and operationalising HubSpot. Strong understanding of Salesforce, funnel analytics, and attribution. Experience leading global campaigns, analyst relations, and content strategy. Leadership of small, high-performing cross-functional teams.
- Attributes: Hands-on builder and operator as well as strategic leader. Commercially astute, analytical, and metrics-driven. Collaborative and credible with Sales and Product. Excellent communicator and storyteller. Pragmatic, disciplined, and results-oriented.
- HubSpot fully implemented and integrated with Salesforce.
- Marketing dashboards and KPIs live across all regions.
- Clean, enriched global contact database established.
- Marketing-sourced pipeline consistently delivering 40–50 % of new ARR.
- Measurable uplift in top-of-funnel lead volume and conversion rates.
- Strengthened analyst rankings and brand visibility.
- Flexible working
- 25 days annual leave + bank holidays
- 1 day of birthday leave per year
- Private Medical Insurance which includes gym membership discounts and many other rewards
- Dental, Vision and Hearing insurance cover
- Pension Scheme
- Cycle to Work scheme
All applicants must have right to work in the United Kingdom. Avolution is an equal opportunities employer.
Marketing Director in London employer: Avolution
Contact Detail:
Avolution Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your hands-on experience and creativity, especially when applying for roles like Marketing Director.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share your insights on marketing trends and engage with industry leaders. This not only builds your online presence but also shows potential employers that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team and helps us get to know you better right from the start.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Director role. Highlight your experience in B2B SaaS marketing and any hands-on work with HubSpot and Salesforce. We want to see how you've scaled ARR and driven demand generation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Avolution. Share specific examples of your past successes and how they align with our goals. Remember, we love a good story!
Showcase Your Leadership Skills: As a Marketing Director, you'll be leading a team. Make sure to highlight your leadership experience and how you've developed high-performing teams in the past. We’re looking for someone who can inspire and drive results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Avolution
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your understanding of key metrics. Brush up on your past achievements, especially those related to scaling ARR and marketing-sourced leads. Be ready to discuss specific figures and how you achieved them.
✨Master HubSpot and Salesforce
Since implementing HubSpot is a major part of the role, make sure you’re familiar with its features and functionalities. Prepare examples of how you've used HubSpot in previous roles, particularly in lead capture and automation, and be ready to discuss how you would integrate it with Salesforce.
✨Showcase Your Leadership Style
You'll be leading a five-person team, so it's crucial to convey your leadership approach. Think about how you’ve developed teams in the past and be prepared to share specific examples of coaching and collaboration that led to successful outcomes.
✨Be Ready for Strategic Discussions
This role requires a hands-on builder who can also think strategically. Prepare to discuss how you would elevate Avolution's brand positioning and drive demand generation. Have a few ideas ready on multi-channel programmes you could implement to achieve the 40-50% new ARR target.