At a Glance
- Tasks: Lead global digital content and social strategies to enhance customer engagement.
- Company: Join a dynamic team focused on innovative customer experiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Shape the future of customer engagement with cutting-edge digital strategies.
- Qualifications: 10+ years in CRM, social media, and digital content; strong B2C experience required.
The predicted salary is between 80000 - 100000 € per year.
The Global Digital Content and Social CoE Lead is responsible for shaping and driving the global customer engagement strategy across CRM, social media, and digital content within the Digital and Loyalty function. The role focuses on delivering a consistent, data-driven, and high-impact customer experience across Web, App, CRM, and Social, supporting growth, retention, loyalty, and measurable business outcomes.
Key Responsibilities
- Define and execute a unified global strategy across CRM, social media, digital content.
- Lead and develop a high-performing, cross-functional team spanning CRM, social, and content disciplines.
- Ensure alignment between global strategy and regional execution with scalable frameworks and governance.
- Own the global CRM strategy across email, push notifications, SMS, and App.
- Design and optimize end-to-end customer journeys to drive acquisition, engagement, retention, lifetime value, and data enrichment.
- Leverage segmentation, personalization, and A/B testing to continuously improve performance.
- Define and lead the global social media strategy for customer engagement.
- Build and scale community engagement initiatives.
- Ensure consistent brand voice, tone, and interaction standards across all social platforms.
- Own the global digital content strategy supporting digital touchpoints.
- Lead content planning, editorial direction, and campaign alignment across all touchpoints: Web, Social, CRM, and App.
- Apply A/B testing and content experimentation to refine messaging, formats, and channel effectiveness.
- Build scalable enablement models (playbooks, toolkits, templates, training) for CRM, social, and content teams globally.
- Embed a culture of test-and-learn, ensuring teams adopt A/B testing and continuous optimization practices.
- Drive adoption of best practices, tools, and processes across regions.
- Lead the use and optimization of Salesforce (Marketing Cloud, or related tools) for CRM execution.
- Drive automation and use of AI with meaningful business outcomes.
- Define KPIs across CRM, social, and content to measure engagement, retention, and analyze results from A/B tests and experiments to generate actionable insights.
- Use data to continuously optimize strategies and campaigns.
- Collaborate with Marketing, Data, Loyalty, Ecommerce, and Regional teams.
- Ensure alignment of content and tone of voice across channels.
- Support global campaigns, launches, and key business initiatives.
What We Are Looking For
- 10+ years of experience driving CRM, social media, and digital content strategies in a global environment.
- Strong experience in B2C industries such as retail, travel, or hospitality.
- Proven expertise in CRM lifecycle management, personalization, and data-driven optimization.
- Experience in community engagement and loyalty programs at a global scale.
- Hands-on experience with Salesforce (Marketing Cloud) and familiarity with CDPs, marketing automation, and content management systems.
- Strong capability managing content ecosystems across Web, Social, CRM, and/or App environments.
- Collaborative leadership style with excellent communication, storytelling, and stakeholder management skills.
Global Digital Content and Social CoE Lead in London employer: Avolta
As a leading employer in the digital and loyalty sector, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead high-impact projects across global markets. Located in a vibrant city, we offer a unique blend of professional challenges and a supportive environment, ensuring our team members thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Content and Social CoE Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in CRM, social media, and digital content. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s current strategies in customer engagement. Bring fresh ideas to the table that align with their goals – it shows you’re proactive and invested!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it makes tracking your application easier for both of us.
We think you need these skills to ace Global Digital Content and Social CoE Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM, social media, and digital content. We want to see how your skills align with the role of Global Digital Content and Social CoE Lead!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven customer engagement and improved performance. We love seeing measurable outcomes that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We value a collaborative leadership style, so show us how you communicate and engage with teams. Authenticity goes a long way!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Avolta
✨Know Your Stuff
Before the interview, dive deep into the company's digital content and social media strategies. Familiarise yourself with their CRM practices and any recent campaigns they've launched. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in CRM, social media, and digital content strategies. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see how your experience aligns with the job requirements.
✨Data-Driven Mindset
Since the role focuses on data-driven strategies, be ready to discuss how you've used data to inform your decisions in previous positions. Bring examples of A/B testing or customer journey optimisation you've implemented, and be prepared to explain the impact these had on engagement and retention.
✨Collaborative Spirit
This position requires cross-functional collaboration, so highlight your teamwork skills. Share stories about how you've successfully worked with different departments, like marketing or data teams, to achieve common goals. Emphasising your collaborative leadership style will resonate well with the interviewers.
