Avolta is the world's leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F/B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F/B giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.
PURPOSE OF THE ROLE
The world of Duty Free Shopping is changing – and Avolta is leading the change. Working within the Global function, the Global Social & Content Specialist will be responsible for helping to drive and innovate the digital content offering amongst the business' ecommerce platforms – Reserve & Collect, and Club Avolta – loyalty program, social media, app and CRM. We are elevating every online touch point for Avolta; and creating an inspirational and aspirational brand experience for the customer. Join us as we elevate the digital experience of the world's leading travel retailer!
RESPONSIBILITIES
- Provides and implements creative ideas and solutions for digital content across different channels (Reserve & Collect, Club Avolta, Digital Marketing, App, CRM)
- Develops and evolves our brand's presence on B2C social media (Facebook, Instagram and TikTok) at global level
- Ensures the content is high-quality, reflects best practice, and is delivered to deadlines
- Works closely with the business' global and local divisions to create content that is social-trend led, data-driven, targeted, high-quality, adhering to tone of voice
- Responsible for validating briefs and working with our creative agencies to deliver content to the brand guidelines
- Helps to build best-in-class social campaigns to complement our in-store marketing calendar
- Leads our global influencer campaigns with the support of our third-party partners
- Owns our global platforms for analytics and social listening
WHAT WE ARE LOOKING FOR
- 2-4 years relevant experience
- Content creation and copywriting
- Analytics reportingVideo editing and asset production
- Experience working across international markets
KPI's
- Content reach
- Website traffic from social
- Loyalty member engagement
- Campaign delivery and content production efficiency
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