At a Glance
- Tasks: Lead global digital content and social strategies to enhance customer engagement.
- Company: Join a dynamic team at a leading global brand focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work with cutting-edge tools like Salesforce and be part of a culture of continuous improvement.
- Why this job: Shape impactful customer experiences and drive real business outcomes in a collaborative environment.
- Qualifications: 10+ years in CRM, social media, and digital content with strong B2C experience.
The predicted salary is between 80000 - 100000 € per year.
The Global Digital Content and Social CoE Lead is responsible for shaping and driving the global customer engagement strategy across CRM, social media, and digital content within the Digital and Loyalty function. The role focuses on delivering a consistent, data-driven, and high-impact customer experience across Web, App, CRM, and Social, supporting growth, retention, loyalty, and measurable business outcomes.
Key Responsibilities
- Define and execute a unified global strategy across CRM, social media, digital content.
- Lead and develop a high-performing, cross-functional team spanning CRM, social, and content disciplines.
- Ensure alignment between global strategy and regional execution with scalable frameworks and governance.
- CRM Strategy & Lifecycle Management
- Own the global CRM strategy across email, push notifications, SMS, and App.
- Design and optimize end-to-end customer journeys to drive acquisition, engagement, retention, lifetime value, and data enrichment.
- Leverage segmentation, personalization, and A/B testing to continuously improve performance.
- Social Media & Community Engagement
- Define and lead the global social media strategy for customer engagement.
- Build and scale community engagement initiatives.
- Ensure consistent brand voice, tone, and interaction standards across all social platforms.
- Own the global digital content strategy supporting digital touchpoints.
- Lead content planning, editorial direction, and campaign alignment across all touchpoints: Web, Social, CRM, and App.
- Apply A/B testing and content experimentation to refine messaging, formats, and channel effectiveness.
- Enablement & Operational Excellence
- Build scalable enablement models (playbooks, toolkits, templates, training) for CRM, social, and content teams globally.
- Embed a culture of test-and-learn, ensuring teams adopt A/B testing and continuous optimization practices.
- Drive adoption of best practices, tools, and processes across regions.
- Lead the use and optimization of Salesforce (Marketing Cloud, or related tools) for CRM execution.
- Drive automation and use of AI with meaningful business outcomes.
- Performance & Analytics
- Define KPIs across CRM, social, and content to measure engagement, retention, and analyze results from A/B tests and experiments to generate actionable insights.
- Use data to continuously optimize strategies and campaigns.
- Cross-Functional Collaboration
- Collaborate with Marketing, Data, Loyalty, Ecommerce, and Regional teams.
- Ensure alignment of content and tone of voice across channels.
- Support global campaigns, launches, and key business initiatives.
What We Are Looking For
- 10+ years of experience driving CRM, social media, and digital content strategies in a global environment.
- Strong experience in B2C industries such as retail, travel, or hospitality.
- Proven expertise in CRM lifecycle management, personalization, and data-driven optimization.
- Experience in community engagement and loyalty programs at a global scale.
- Hands-on experience with Salesforce (Marketing Cloud) and familiarity with CDPs, marketing automation, and content management systems.
- Strong capability managing content ecosystems across Web, Social, CRM, and/or App environments.
- Collaborative leadership style with excellent communication, storytelling, and stakeholder management skills.
Global Digital Content and Social CoE Lead employer: Avolta
As a leading player in the digital and loyalty space, our company offers an exceptional work environment that fosters innovation and collaboration. Employees benefit from a strong focus on professional development, with ample opportunities for growth through cross-functional teamwork and access to cutting-edge tools like Salesforce Marketing Cloud. Located in a vibrant city, we promote a culture of inclusivity and creativity, ensuring that every team member can contribute to shaping impactful customer experiences while enjoying a balanced work-life dynamic.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Content and Social CoE Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in CRM, social media, and digital content. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s current strategies. Be ready to discuss how you can enhance their customer engagement and retention efforts with your expertise.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Global Digital Content and Social CoE Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM, social media, and digital content. We want to see how your skills align with the role of Global Digital Content and Social CoE Lead!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven customer engagement and improved performance. We love seeing measurable outcomes that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We value a collaborative leadership style, so show us how you communicate and engage with others in your previous roles.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Avolta
✨Know Your Stuff
Before the interview, dive deep into the company's digital content and social media strategies. Familiarise yourself with their CRM practices and any recent campaigns they've launched. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in CRM, social media, and digital content strategies. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see how your experience aligns with the job requirements.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about their current challenges in customer engagement or how they measure success in their digital strategies. This demonstrates your strategic thinking and shows that you're already considering how you can contribute to their team.
✨Be Data-Driven
Since the role focuses heavily on data-driven strategies, be ready to discuss how you've used analytics to inform your decisions in previous positions. Bring up specific KPIs you've worked with and how you’ve leveraged A/B testing to optimise campaigns. This will reinforce your fit for the role.
