At a Glance
- Tasks: Lead global digital content and social strategies to enhance customer engagement.
- Company: Join a dynamic team at a leading global brand focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work with cutting-edge tools like Salesforce and be part of a culture of continuous improvement.
- Why this job: Shape impactful customer experiences and drive real business outcomes in a collaborative environment.
- Qualifications: 10+ years in CRM, social media, and digital content with strong B2C experience.
The predicted salary is between 80000 - 100000 £ per year.
The Global Digital Content and Social CoE Lead is responsible for shaping and driving the global customer engagement strategy across CRM, social media, and digital content within the Digital and Loyalty function. The role focuses on delivering a consistent, data-driven, and high-impact customer experience across Web, App, CRM, and Social, supporting growth, retention, loyalty, and measurable business outcomes.
Key Responsibilities
- Define and execute a unified global strategy across CRM, social media, digital content.
- Lead and develop a high-performing, cross-functional team spanning CRM, social, and content disciplines.
- Ensure alignment between global strategy and regional execution with scalable frameworks and governance.
- CRM Strategy & Lifecycle Management
- Own the global CRM strategy across email, push notifications, SMS, and App.
- Design and optimize end-to-end customer journeys to drive acquisition, engagement, retention, lifetime value, and data enrichment.
- Leverage segmentation, personalization, and A/B testing to continuously improve performance.
- Social Media & Community Engagement
- Define and lead the global social media strategy for customer engagement.
- Build and scale community engagement initiatives.
- Ensure consistent brand voice, tone, and interaction standards across all social platforms.
- Own the global digital content strategy supporting digital touchpoints.
- Lead content planning, editorial direction, and campaign alignment across all touchpoints: Web, Social, CRM, and App.
- Apply A/B testing and content experimentation to refine messaging, formats, and channel effectiveness.
- Enablement & Operational Excellence
- Build scalable enablement models (playbooks, toolkits, templates, training) for CRM, social, and content teams globally.
- Embed a culture of test-and-learn, ensuring teams adopt A/B testing and continuous optimization practices.
- Drive adoption of best practices, tools, and processes across regions.
- Lead the use and optimization of Salesforce (Marketing Cloud, or related tools) for CRM execution.
- Drive automation and use of AI with meaningful business outcomes.
- Performance & Analytics
- Define KPIs across CRM, social, and content to measure engagement, retention, and analyze results from A/B tests and experiments to generate actionable insights.
- Use data to continuously optimize strategies and campaigns.
- Cross-Functional Collaboration
- Collaborate with Marketing, Data, Loyalty, Ecommerce, and Regional teams.
- Ensure alignment of content and tone of voice across channels.
- Support global campaigns, launches, and key business initiatives.
What We Are Looking For
- 10+ years of experience driving CRM, social media, and digital content strategies in a global environment.
- Strong experience in B2C industries such as retail, travel, or hospitality.
- Proven expertise in CRM lifecycle management, personalization, and data-driven optimization.
- Experience in community engagement and loyalty programs at a global scale.
- Hands-on experience with Salesforce (Marketing Cloud) and familiarity with CDPs, marketing automation, and content management systems.
- Strong capability managing content ecosystems across Web, Social, CRM, and/or App environments.
- Collaborative leadership style with excellent communication, storytelling, and stakeholder management skills.
Global Digital Content and Social CoE Lead employer: Avolta
Avolta is an exceptional employer that prioritises employee wellbeing and advancement, offering a dynamic work environment at our Logistics Hub in Runnymede. With a commitment to fostering a culture of accountability and continuous improvement, we provide ample opportunities for professional growth while ensuring a supportive atmosphere for our HR team. Join us in revolutionising the travel experience while being part of a diverse and inclusive workplace that values every individual's contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Content and Social CoE Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Avolta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Avolta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Avolta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Avolta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Digital Content and Social CoE Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avolta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avolta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avolta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avolta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avolta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Avolta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
