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- Tasks: Manage digital screens, create engaging content, and optimise in-store experiences.
- Company: Avolta is a leading travel experience company serving 2.3 billion passengers annually across 75 countries.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Join a team focused on revolutionising travel experiences while enhancing customer engagement and brand visibility.
- Qualifications: Proficiency in Adobe Creative Suite and a solid understanding of digital signage technology required.
- Other info: Ideal for creative thinkers who thrive in fast-paced, collaborative settings.
The predicted salary is between 36000 - 60000 £ per year.
Avolta is the world’s leading travel experience player. With a traveller-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Avolta is committed to and focused on four key areas: customer experience; employee wellbeing and advancement; protecting the environment.
Are you a creative thinker with a technical edge? Do you thrive in a fast-paced environment and adapt quickly to changing business needs? We are seeking a dynamic and detail-oriented Experiential Digital Marketing Specialist to join our growing team. This is a key role for someone passionate about digital marketing, creative content, and the technical side of digital media management.
As part of our Contentainment team, you will be responsible for:
- Managing and optimising the use of digital screens across our UK estate.
- Building strong relationships with digital partners and providers.
- Creating engaging marketing videos and digital content.
- Overseeing the in-store audio and voice-over process, liaising with relevant agencies.
The role combines technical know-how with creative design skills to ensure that our World Duty Free marketing messages and branded content are implemented seamlessly across various platforms. A strong knowledge of Adobe software and a technical background are essential to this role, as well as a keen eye for design and a proactive approach to digital/technical problem-solving.
Responsibilities:
- Digital Screen Management: Oversee the operation and content management of the digital screens across the UK estate, ensuring consistent, impactful messaging aligned with brand guidelines.
- Relationship Management with Digital Partners / Brands: Build and maintain strong relationships with digital content providers and external partners, ensuring effective communication and collaboration.
- Creative Content Production: Create high quality marketing videos, animations and digital content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.).
- Technical Expertise and Digital Content Optimisation: Leverage technical expertise to troubleshoot and optimize digital signage and technical screens.
- In-store Audio and Voice-Over Management: Manage the in-store audio and voice-over process, coordinating with relevant agencies.
- Internal Scheduling and Documentation: Manage and maintain internal scheduling documents related to digital content placement, digital screen rotations, and campaign timelines.
- Store Redevelopment and Digital Placement: Work closely with the store development teams to incorporate digital/technical screens into new and redeveloped spaces.
What We’re Looking For:
- Technical Experience: Solid understanding of digital signage technology and systems.
- Creative Expertise: Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.).
- Project Management: Strong organisational skills with the ability to manage multiple projects, timelines, and stakeholders.
- Communication and Relationship Management: Excellent interpersonal and communication skills.
- Problem-Solving & Creativity: A creative mindset with the ability to approach challenges from innovative angles.
- Digital Experience: Previous experience in a digital marketing, digital client services, or related role.
- Desirable not Essential: Experience in store redevelopment and integrating digital solutions within physical spaces.
Experiential Digital Marketing Specialist employer: Avolta
Contact Detail:
Avolta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Experiential Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and experiential design. Understanding what captivates audiences can help you stand out during interviews, as you'll be able to discuss innovative ideas that align with Avolta's vision.
✨Tip Number 2
Network with professionals in the digital marketing and retail sectors. Attend industry events or webinars where you can meet potential colleagues or mentors who might provide insights into Avolta's culture and expectations.
✨Tip Number 3
Showcase your technical skills by creating a portfolio of your work with Adobe Creative Suite. Include examples of marketing videos, animations, and any digital content you've produced, as this will demonstrate your capability to handle the responsibilities of the role.
✨Tip Number 4
Prepare for the interview by thinking about how you would approach specific challenges related to digital signage and content optimisation. Being ready to discuss your problem-solving strategies will highlight your proactive mindset and technical expertise.
We think you need these skills to ace Experiential Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and content creation. Emphasise your proficiency with Adobe Creative Suite and any previous roles that involved managing digital screens or content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and creativity. Mention specific projects where you've successfully combined technical skills with creative design, and how you can contribute to Avolta's mission.
Showcase Your Portfolio: If possible, include a link to your portfolio showcasing your best work in video production, animations, and digital content. Highlight projects that demonstrate your ability to create engaging marketing materials.
Highlight Problem-Solving Skills: In your application, provide examples of how you've tackled technical challenges in previous roles. This will show your proactive approach to problem-solving, which is crucial for the Experiential Digital Marketing Specialist position.
How to prepare for a job interview at Avolta
✨Showcase Your Creative Portfolio
Bring along examples of your previous work, especially any marketing videos or digital content you've created. This will demonstrate your creative skills and technical expertise, which are crucial for the role.
✨Understand Avolta's Brand and Vision
Familiarise yourself with Avolta's mission and their Destination 2027 strategy. Being able to discuss how your skills can contribute to their goals will show your genuine interest in the company.
✨Prepare for Technical Questions
Expect questions about digital signage technology and troubleshooting. Brush up on your knowledge of Adobe Creative Suite and be ready to discuss how you've used these tools in past projects.
✨Demonstrate Strong Communication Skills
Since relationship management is key in this role, practice articulating how you've successfully collaborated with teams and external partners in the past. Highlight your interpersonal skills and ability to manage multiple stakeholders.
