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- Tasks: Manage digital screens and create engaging marketing content for a leading travel experience company.
- Company: Avolta is a global leader in travel retail, serving 2.3 billion passengers annually.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Join a team focused on revolutionising travel experiences while enhancing your digital marketing skills.
- Qualifications: Proficiency in Adobe Creative Suite and a solid understanding of digital signage technology required.
- Other info: Ideal for creative thinkers who thrive in fast-paced settings and love problem-solving.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Experiential Digital Marketing Specialist Experiential Digital Marketing Specialist Avolta is the world’s leading travel experience player. With a traveller-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realise their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others. Avolta is committed to and focused on four key areas, where we want to have a positive impact: customer experience; employee wellbeing and advancement; protecting the environment. PURPOSE OF THE ROLE Are you a creative thinker with a technical edge? Do you thrive in a fast-paced environment and adapt quickly to changing business needs? Are you ready to combine creativity with digital expertise to shape immersive in-store experiences? We are seeking a dynamic and detail-oriented Experiential Digital Marketing Specialist to join our growing team. This is a key role for someone passionate about digital marketing, creative content, and the technical side of digital media management. As part of our Contentainment team, you will be responsible for managing and optimising the use of digital screens across our UK estate, building strong relationships with digital partners and providers, creating engaging marketing videos and digital content, and overseeing the in-store audio and voice-over process, liaising with the relevant agencies to ensure seamless execution. The role combines technical know-how with creative design skills to ensure that our World Duty Free marketing messages and branded content are implemented seamlessly across various platforms. A strong knowledge of Adobe software and a technical background are essential to this role, as well as a keen eye for design and a proactive approach to digital/technical problem-solving. RESPONSIBILITIES Digital Screen Management : Oversee the operation and content management of the digital screens across the UK estate, ensuring consistent, impactful messaging is aligned with brand guidelines. Coordinate with internal teams to update optimise and ensure smooth operation on all digital platforms. Relationship Management with Digital Partners / Brands : Build and maintain strong relationships with digital content providers and external partners, ensuring effective communication and collaboration. Monitor the performance of digital assets and escalate issues or opportunities to partners when necessary. Creative Content Production: Create high quality marketing videos, animations and digital content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.). Design and produce creative content that resonates with the target audiences, driving engagement and promoting brand initiatives. Create visual mockups and renderings that showcase concepts will appear within specific environments. Technical Expertise and Digital Content Optimisation : Leverage technical expertise to troubleshoot and optimize digital signage and technical screens. Ensure the effective integration of digital content with hardware, ensuring seamless operation and visual quality. In-store Audio and Voice-Over Management : Manage the in-store audio and voice-over process, coordinating with the relevant agencies to ensure that all audio elements are seamlessly integrated into the in-store experience. Internal Scheduling and Documentation : Manage and maintain internal scheduling documents related to digital content placement, digital screen rotations, and campaign timelines. Organise and document content schedules to ensure that all deadlines and technical requirements are met. Store Redevelopment and Digital Placement : Work closely with the store development teams to incorporate digital/technical screens into new and redeveloped spaces, ensuring an integrated, cohesive digital experience for our customers. Assist in the physical placement of digital screens within the store environment, coordinating with external suppliers and internal teams. WHAT WE’RE LOOKING FOR: Technical Experience : Solid understanding of digital signage technology and systems. Ability to troubleshoot technical issues related to digital screens and content delivery systems. Creative Expertise: Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.) to produce marketing videos, animations, and other digital content. Strong design skills with the ability to create design renders and visual mockups of spaces. Project Management: Strong organisational skills with the ability to manage multiple projects, timelines, and stakeholders. Experience in managing scheduling documents and maintaining internal documents. Communication and Relationship Management: Excellent interpersonal and communication skills to work effectively with internal teams, external partners, and digital content providers. Problem-Solving & Creativity: A creative mindset with the ability to approach challenges from innovative angles and come up with effective solutions. Digital Experience: Previous experience in a digital marketing, digital client services, or related role and managing digital screens and content for large estates or retail environments. Desirable not Essential: Experience in store redevelopment and integrating digital solutions within physical spaces. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Marketing Industries Retail Referrals increase your chances of interviewing at Avolta by 2x Sign in to set job alerts for “Digital Marketing Specialist” roles. 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Contentainment Digital Marketing Specialist employer: Avolta
Contact Detail:
Avolta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Contentainment Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and experiential content. Avolta is looking for someone who can combine creativity with technical skills, so being up-to-date with industry innovations will help you stand out.
✨Tip Number 2
Build a portfolio showcasing your best work in digital content creation, especially using Adobe Creative Suite. Highlight projects that demonstrate your ability to create engaging marketing videos and animations, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the digital marketing and retail sectors. Attend industry events or join online forums to connect with potential colleagues or mentors who can provide insights into Avolta's culture and expectations.
✨Tip Number 4
Prepare to discuss your problem-solving approach during interviews. Avolta values creativity and technical expertise, so be ready to share examples of how you've tackled challenges in previous roles, particularly in managing digital content.
We think you need these skills to ace Contentainment Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and content creation. Emphasise your proficiency with Adobe Creative Suite and any previous roles that involved managing digital screens or content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and creativity. Mention specific projects where you've successfully combined technical skills with creative content production, showcasing your problem-solving abilities.
Showcase Your Portfolio: If you have a portfolio of your work, include it in your application. Highlight examples of marketing videos, animations, or digital content you've created, especially those that demonstrate your design skills and technical expertise.
Highlight Relationship Management Skills: Avolta values strong communication and relationship management. In your application, provide examples of how you've built and maintained relationships with partners or stakeholders in previous roles, particularly in a digital context.
How to prepare for a job interview at Avolta
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your best work in digital content creation. Include examples of marketing videos, animations, and any design mockups you've produced using Adobe Creative Suite. This will demonstrate your creative expertise and technical skills.
✨Understand Digital Signage Technology
Familiarise yourself with the latest trends and technologies in digital signage. Be ready to discuss how you would troubleshoot common issues and optimise content delivery systems, as this role requires a solid understanding of these aspects.
✨Emphasise Relationship Management
Think of examples where you've successfully built and maintained relationships with partners or stakeholders. Highlight your communication skills and how they contributed to effective collaboration on projects, as this is crucial for the role.
✨Prepare for Problem-Solving Scenarios
Be ready to discuss specific challenges you've faced in previous roles and how you approached them creatively. This will showcase your problem-solving abilities and your capacity to think outside the box, which is essential for this position.
