Senior Performance Marketing Manager (B2B SaaS)
Senior Performance Marketing Manager (B2B SaaS)

Senior Performance Marketing Manager (B2B SaaS)

Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimise paid campaigns on Google Ads and LinkedIn Ads for maximum impact.
  • Company: Dynamic B2B SaaS company focused on innovative marketing strategies.
  • Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
  • Why this job: Make a real difference in driving pipeline growth and ROI through strategic marketing.
  • Qualifications: 7-9+ years in B2B SaaS marketing with hands-on experience in paid media.
  • Other info: Join a high-ownership environment where your contributions directly influence success.

The predicted salary is between 36000 - 60000 ÂŁ per year.

We’re looking for a Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google Ads and LinkedIn Ads, with a strong focus on pipeline impact, ROI, and account-based strategies. This is a hands‑on role for someone who is as comfortable setting strategy as they are executing and optimizing campaigns daily. You will own paid media performance end‑to‑end, from targeting and messaging to conversion, attribution, and revenue impact.

What you’ll own:

  • Own and execute paid campaigns across Google Ads and LinkedIn Ads for:
  • Brand awareness
  • Account‑Based Marketing (ABM)
  • Build and optimize campaigns with clear pipeline, CPA, and ROI targets
  • Develop and run intent‑based campaigns, using intent data and signals to prioritize accounts and audiences
  • Continuously test and optimize:
    • Targeting
    • Bidding strategies
    • Creatives and messaging
    • Landing pages and conversion paths
  • Work closely with:
    • Sales and RevOps on funnel alignment and attribution
    • Content and product marketing on messaging and offers
  • Track and report on performance across the full funnel: CTR, CVR, CPL, CPA MQL, SQL, pipeline, and revenue contribution
  • Support ABM strategy execution, including account targeting, personalization, and retargeting
  • Contribute to SEO strategy and performance (hands‑on experience is a plus, not mandatory)
  • Identify new opportunities to improve efficiency, scale what works, and stop what doesn’t
  • What we’re looking for:

    • 7–9+ years of experience in B2B SaaS marketing
    • Proven, hands‑on experience running Google Ads and LinkedIn Ads at scale
    • Strong track record of hitting or outperforming targets
    • Deep understanding of:
    • Paid media metrics and attribution
    • B2B funnels and long sales cycles
  • Experience with intent tools and intent‑driven campaigns (strong plus)
  • Comfortable working in a target‑driven, high‑ownership environment
  • Analytical, and outcome‑oriented
  • Able to balance strategy with day‑to‑day execution
  • Senior Performance Marketing Manager (B2B SaaS) employer: Avo Automation

    As a Senior Performance Marketing Manager at our innovative B2B SaaS company, you will thrive in a dynamic work culture that prioritises collaboration and creativity. We offer competitive benefits, including professional development opportunities to enhance your skills and advance your career, all while working in a vibrant location that fosters both personal and professional growth. Join us to make a meaningful impact on our marketing strategies and drive success in a supportive environment.
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    Contact Detail:

    Avo Automation Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Senior Performance Marketing Manager (B2B SaaS)

    ✨Tip Number 1

    Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior Performance Marketing Manager role. You never know who might have a lead or can refer you directly to hiring managers.

    ✨Tip Number 2

    Show off your skills! Create a portfolio showcasing your best campaigns, especially those that highlight your experience with Google Ads and LinkedIn Ads. This will give potential employers a taste of what you can bring to the table.

    ✨Tip Number 3

    Prepare for interviews by brushing up on your knowledge of B2B funnels and paid media metrics. Be ready to discuss how you've optimised campaigns in the past and the impact they had on pipeline and ROI.

    ✨Tip Number 4

    Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.

    We think you need these skills to ace Senior Performance Marketing Manager (B2B SaaS)

    Google Ads
    LinkedIn Ads
    Paid Media Performance
    Account-Based Marketing (ABM)
    Campaign Optimization
    Targeting Strategies
    Bidding Strategies
    Conversion Rate Optimisation (CRO)
    Performance Tracking
    B2B SaaS Marketing
    Intent-Driven Campaigns
    Analytical Skills
    Outcome-Oriented Mindset
    Collaboration with Sales and RevOps
    SEO Strategy

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV speaks directly to the role of Senior Performance Marketing Manager. Highlight your experience with Google Ads and LinkedIn Ads, and don’t forget to showcase any successes you've had in B2B SaaS marketing.

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific campaigns you've managed and how they impacted pipeline and ROI, showing us your hands-on experience.

    Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've used metrics to optimise campaigns. Talk about your experience with tracking performance across the funnel and how you’ve improved efficiency.

    Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!

    How to prepare for a job interview at Avo Automation

    ✨Know Your Metrics

    Before the interview, brush up on key performance metrics relevant to B2B SaaS marketing. Be ready to discuss how you’ve used metrics like CTR, CVR, and CPA to optimise campaigns in your previous roles. This shows you understand the numbers that drive success.

    ✨Showcase Your Campaigns

    Prepare to share specific examples of successful Google Ads and LinkedIn Ads campaigns you've managed. Highlight your role in strategy development, execution, and optimisation. Use data to back up your claims—numbers speak volumes!

    ✨Understand Account-Based Marketing

    Since this role focuses heavily on ABM, make sure you can articulate your experience with intent-driven campaigns and account targeting. Discuss how you’ve personalised messaging for different accounts and the impact it had on conversion rates.

    ✨Collaborative Mindset

    This position requires working closely with sales and RevOps teams. Be prepared to discuss how you’ve collaborated with other departments in the past to align strategies and improve funnel performance. Show that you’re a team player who values cross-functional collaboration.

    Senior Performance Marketing Manager (B2B SaaS)
    Avo Automation

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