At a Glance
- Tasks: Lead global marketing strategies for Passive Components and drive customer engagement.
- Company: Farnell, a global leader in electronic components and solutions.
- Benefits: Hybrid working model, competitive salary, and career progression opportunities.
- Other info: Collaborative environment with exposure to global stakeholders and innovative technologies.
- Why this job: Shape marketing strategies for top tech brands and make a real impact on sales growth.
- Qualifications: Experience in product or supplier marketing, strong digital marketing skills.
The predicted salary is between 56250 - 68750 £ per year.
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Farnell is a global leader in electronic components, products and solutions, helping engineers and innovators bring ideas to life. We're looking for a Global Product & Supplier Marketing Manager to lead the marketing strategy for our Passive Components portfolio, working alongside some of the industry's most recognised supplier brands.
This is a highly visible and commercially impactful role with responsibility for shaping global supplier and product marketing strategies, driving customer engagement and supporting revenue growth across multiple international markets. You'll work closely with suppliers, product teams, regional marketers and commercial stakeholders to deliver innovative go-to-market initiatives that strengthen market share, increase customer acquisition and unlock new growth opportunities.
We're looking for someone who enjoys combining strategic thinking with hands-on execution and is excited by the opportunity to influence global marketing performance within a fast-paced technology environment.
Specific focus will be on our key strategic Supplier Brands and Product Segments, ensuring New Product Introductions and subsequent sell through plans for the product segment globally and deliver agreed performance success metrics.
What's in it for you?
- Opportunity to shape global marketing strategies for leading technology brands and suppliers.
- A highly visible role with direct impact on sales growth, supplier engagement and market share.
- Exposure to global stakeholders and cross-functional teams across Marketing, Product Management and Commercial functions.
- Hybrid working model with 3 days per week in our Leeds office.
- The chance to work in a fast-paced, innovative industry supporting cutting-edge technologies.
- Significant scope to influence marketing strategy across digital and eCommerce channels.
- Career progression opportunities within Farnell and the wider Avnet organisation.
- Competitive salary and benefits package.
What will you be doing?
- The role will be specifically focused on our key strategic supplier brands and product segments, ensuring new product introductions and subsequent sell through plans for the product segment globally and deliver agreed performance success metrics.
- Develop and deliver global supplier and product marketing strategies that support sales, profit and customer growth objectives.
- Build strong relationships with strategic suppliers, understanding their technologies, market position and growth opportunities.
- Create and execute integrated multi-channel marketing campaigns across digital, eCommerce, social and content platforms.
- Partner closely with regional and global stakeholders to ensure marketing activities align with broader business goals.
- Drive supplier marketing value and income targets while maximising return on marketing investments.
- Translate market, customer and competitive insights into compelling marketing propositions and campaigns.
- Collaborate with internal teams and external partners to manage campaign planning, prioritisation and delivery.
- Review and enhance marketing content to ensure an engaging and high-quality customer experience across all channels.
What about you?
- Experience in product marketing, supplier marketing or B2B marketing, ideally within a multi-channel environment.
- Strong understanding of digital marketing, including online campaigns, search marketing, social media and content marketing.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels.
- Commercially minded with a track record of delivering measurable marketing results.
- Strong planning and organisational skills, with the ability to manage multiple priorities simultaneously.
- Comfortable working within a global, matrix organisation and collaborating across different functions and regions.
- Confident building relationships with external suppliers and internal stakeholders.
- Fluent written and spoken English with exceptional content and communication skills.
Desirable Experience
- Global marketing experience.
- Experience within distribution, technology, electronics or manufacturing sectors.
- Knowledge of passive components or electronic components markets.
- Experience working with online communities and customer engagement platforms.
- Exposure to both B2B and B2C marketing environments.
Apply today and help shape the future of product and supplier marketing at Farnell.
Product & Supplier Marketing Manager employer: Avnet
Farnell, an Avnet company, is an excellent employer that prioritises employee well-being and professional growth. With a competitive benefits package, including a pension scheme and flexible working options, our Leeds head office fosters a supportive work culture where you can thrive while balancing your personal and professional life. Join us to be part of a dynamic team that values collaboration and innovation across the UK, Nordics, and Ireland.
StudySmarter Expert Advice🤫
We think this is how you could land Product & Supplier Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Avnet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Avnet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Avnet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Avnet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product & Supplier Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Avnet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Avnet:Show us that you’ve done your homework! In your application, briefly mention what you admire about Avnet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Avnet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Avnet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Avnet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
