Product Content Author

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair. This growing company is looking to add an experienced content author/writer to their established Product Marketing team. You will be working with an established Product Marketing function who have many years between them so this will give you a real chance to learn and develop from experienced people in the business.

We are seeking a detail-oriented and passionate Product Content Author to join our team. This role focuses on writing and publishing engaging, accurate, and SEO-optimised content for a wide range of Tools and Maintenance products. Your work will directly support our online product detail pages (PDPs), helping customers make confident and informed purchase decisions. If you have a keen interest in DIY and tools, a flair for clear and compelling writing, and a desire to elevate the digital shopping experience, we’d love to hear from you.

Founded in 1967, CPC has earned its place as one of the UK's leading distributors of electrical, electronics and related products. Working closely with businesses, tradespeople, installers, consumers and Makers and Educators, the CPC team is constantly striving to deliver only the best when it comes to product quality, value and customer service. Recognised as an industry leader in electronic components and electrical products, the company is recognised for its innovation and technical expertise. They have partnerships and customers that span the globe. Offering a stable and friendly environment with a fantastic culture and ‘family-feel,’ if you’re looking for long-term position that can make a tangible difference to business performance and customer experience, then please apply.

Office located in Preston – The role is remote/hybrid and office based with a minimum of 3 days working in the office.

What’s in it for you: Along with offering a competitive salary package, we also offer:

• A supportive team environment where everyone really is working toward the same goal.
• A strong open-door policy within management.
• An environment where you will be given the tools and opportunities to further your career.
• Pension scheme (enhanced pension matched up to 8%).
• Health Care Scheme (Simply Health).
• 25 days holiday plus bank holidays with option to buy additional holiday.
• FREE Onsite Parking.
• Flexible home working.
• Cycle to work Scheme.
• Reward schemes.

What you will be doing?

• Write, edit, and publish high-quality product content for new Tools & Maintenance products, and maintain the quality and accuracy of existing product write-ups for the CPC website.
• Ensure all product detail pages are informative, accurate, and aligned with brand tone and SEO best practices.
• Collaborate with suppliers to source key product specifications, descriptions, datasheets, images, video, and supporting information that enhance the customer experience.
• Optimise product titles and content for internal and external search engines.
• Own the content creation process for new product introductions (NPIs) within the category.
• Regularly review and update existing product pages to maintain content freshness and accuracy.
• Apply keyword research and SEO techniques to improve organic visibility and conversion performance.
• Stay up to date with changes and developments to search engine algorithms.
• Work closely with marketing, product, photography, and other key stakeholders to ensure consistency and content alignment across platforms.

What about you?

• To be successful in this role, you should ideally have experience in a content writing or marketing role that requires the use of MS office, organisational skills and an eye for detail.
• It is essential that you are an enthusiastic, friendly, and organised individual with excellent oral and written communication.
• Exceptional written English and a strong command of grammar and tone.
• Meticulous attention to detail and a commitment to content accuracy.
• A genuine interest in DIY, tools, and maintenance products - experience in the category is a plus.
• Proven ability to write for digital audiences, ideally with experience in eCommerce or online product content.
• Knowledge of SEO principles, including keyword usage and optimisation.
• Strong organisational skills and the ability to manage multiple product updates and deadlines.
• Comfortable sourcing technical product information and translating it into accessible, customer-friendly content.

Why join us?

• Be part of a supportive, collaborative team focused on delivering a best-in-class online experience.
• Gain deep knowledge of the Tools and Maintenance industry and help shape how customers discover and shop for these products.
• Opportunities for growth in content strategy, SEO, or product marketing.

If you think you have what it takes and would be interested in this role, then please apply now!