Experienced Public Relations Specialist, based Leeds

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair. As an experienced Public Relations Specialist, you will be responsible for Farnell’s multi-faceted public relations programs, including media relations and executive thought leadership in EMEA. The Senior PR Specialist is a critical component of the global communications team, serving as a central point of contact for internal stakeholders, including PR and communications counterparts worldwide.

The ideal candidate is an experienced communicator who thrives on taking the complex and making it meaningful, engaging, differentiated and relevant in the context of industry trends. Office located in Leeds – The role is hybrid and office-based.

What’s in it for you:

• A supportive team environment where everyone really is working toward the same goal.
• A strong open-door policy within management.
• An environment where you will be given the tools and opportunities to further your career.
• Enhanced Pension scheme (up to 8% employer contribution).
• 25 days holiday plus bank holidays with an option to buy an additional holiday.
• FREE Onsite Parking.
• Flexible home/hybrid working.
• Cycle to work scheme.
• EV Car Scheme.
• Reward & retail discount scheme.

What you will be doing:

• Lead the media relations efforts for Farnell’s EMEA marketing communications in coordination with marketing leadership.
• Partner with key stakeholders to plan and execute creative PR campaigns to increase awareness of Farnell’s capabilities and brand.
• Establish and maintain relationships with business, trade and technology press that cover Farnell’s technology and business in EMEA, ranging from electronic components distribution to embedded technology.
• Interface with global PR counterparts to ensure coordination and message consistency for global activities.
• Serve as the main contact for external inquiries and route requests appropriately to key business stakeholders in a timely manner.
• Manage spokesperson roster and media training, including support for executives.
• Manage ongoing coverage tracking, reporting and analysis.
• Support key communications initiatives, such as product launches, thought leadership programs and strategic events.
• Work with senior marketing and communications leaders to manage corporate positioning, messaging and storyline development.
• Manage agencies and/or contractors as needed.

What we are looking for:

• Proven in media relations, public relations or corporate communications, ideally in both in-house and agency settings (enterprise technology experience preferred).
• Good relationships with reporters in the electronics and technology industry throughout Europe.
• Sound judgment and commitment to integrity.
• Strong time and task management, operates with a sense of urgency and values timeliness.
• Exceptional writing, editing and proofreading skills.
• Good collaboration and influencing skills.
• Crisis management skills.
• Ability to coordinate and align feedback from internal stakeholders.
• Ability to meet deadlines and manage multiple projects, working across time zones as needed.
• Experience working on global teams or managing global media relations and industry analyst relations programs is preferred.

Why Join Us?

This is an exciting opportunity to lead digital marketing efforts in a dynamic and collaborative environment. If you’re passionate about digital marketing and thrive in a fast-paced setting, we’d love to hear from you!