At a Glance
- Tasks: Create and manage engaging social media content to drive customer interaction.
- Company: Join Aviva's innovative Marketing Centre of Excellence in London.
- Benefits: Competitive salary, bonus opportunities, generous holiday, and flexible working options.
- Other info: Inclusive workplace with strong support for personal development and wellbeing.
- Why this job: Be part of a dynamic team shaping impactful digital marketing strategies.
- Qualifications: Experience in social media management and content creation across various platforms.
The predicted salary is between 45000 - 45000 £ per year.
Location – London
Duration – 12 month opportunity
Our new Marketing Centre of Excellence (CoE) has been formed with the aim of building outstanding capabilities across key marketing subject areas, from planning through to constantly evolving digital marketing channels! It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our Go-to-Market (GTM) teams as they translate business objectives into practical customer centric campaigns, communications and experiences.
The Marketing CoE is made up of 5 specialist teams – Marketing Strategy, Reporting and Planning; CRM, Content and Creative; Digital Marketing and Media; Customer Insight and Research; the team will lead on all marketing activity.
As a part of the new Digital Marketing and Media Team, we have a fantastic opportunity for someone to join us as a Social Media Executive reporting into the Social Media Manager. You’ll join a team of friendly and performance driven social media types who can turn results and insights into action. You’ll need to have demonstrable experience in developing paid digital marketing content for social media platforms, to educate and inform followers while driving engagement.
A bit about the job:
- The Social Media Executive will support the planning, creation and delivery of content across customer-facing social channels.
- You’ll contribute social-first ideas aligned to business priorities, manage content calendars and support reactive activity.
- Working with designers, agencies and stakeholders, you’ll help develop and deliver high‑quality creative in line with platform best practice.
- You’ll support campaign execution, ensuring compliance, governance and smooth stakeholder coordination.
- Monitoring performance, you’ll provide insights, reporting and optimisation recommendations.
- You’ll stay on top of social trends, test new formats and identify growth opportunities.
- Working closely with Go-to-Market, Paid Social and wider marketing teams, you’ll also support day-to-day channel management, including scheduling and community engagement.
Skills and experience we’re looking for:
- Proven social channel experience on multiple platforms, across various products, propositions and brands to deliver business growth.
- Experience proactively managing, optimising and creating organic social posts, working with platform partners, creative agencies and media agencies to deliver best practice.
- Experience coordinating with different stakeholders to move content through creative, review and sign‑off processes.
- Ability to partner with Media and Digital Marketing colleagues to develop a holistic approach to marketing programs and campaigns that support cross‑channel experiences.
- Experience developing performance insights and results to showcase to wider business stakeholders to drive growth and buy‑in.
What you’ll get for this role:
- Starting salary circa £45,000 (depending on location, skills, experience and qualifications).
- Bonus opportunity – 8% of annual salary (actual amount depends on performance and Aviva’s).
- Generous pension scheme – Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
- Aviva-funded Private Medical Benefit to help you get expert support when you need it.
- Up to 40% discount on Aviva products, and other retailer discounts.
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
- Brilliantly supportive policies including parental and carer’s leave.
- Flexible benefits to suit you, including sustainability options such as cycle to work.
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
- We take your wellbeing seriously with lots of support and tools.
Aviva is for everyone. We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Even if you don’t tick every box, we still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week, combining the benefits of flexibility with time together with colleagues.
We would love it if you could submit your application online.
Social Media Executive employer: Aviva
Aviva is an exceptional employer, offering a vibrant work culture in the heart of London that prioritises employee wellbeing and growth. As part of our Marketing Centre of Excellence, you will have the opportunity to collaborate with talented professionals in a supportive environment, while enjoying generous benefits such as a competitive salary, extensive holiday allowance, and flexible working arrangements. Join us to make a meaningful impact through innovative social media strategies and be part of a company that values inclusivity and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aviva and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aviva are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aviva on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aviva. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aviva. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aviva:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aviva’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aviva
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aviva will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aviva, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
