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- Tasks: Lead innovative marketing strategies to support advisers and enhance Aviva's market presence.
- Company: Join Aviva, a forward-thinking company committed to growth and collaboration.
- Benefits: Competitive salary, bonus opportunities, generous holiday, and flexible benefits tailored for you.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in B2B financial services and strong communication skills are essential.
- Other info: Enjoy excellent career development and a supportive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
You will be joining Aviva's GTM Wealth Intermediary team during a period of exciting growth. The wealth landscape is becoming increasingly complex, with advisers facing greater technical demands driven by ongoing legislative and regulatory change. In this role, you will help ensure advisers and their clients have the support, clarity, and tools they need to navigate this environment effectively.
A bit about the job:
In this role, you will lead marketing strategies and programmes that champion adviser needs and strengthen Aviva's market position—driving adoption of our wealth solutions, supporting distribution activity, and contributing to Aviva's broader growth ambitions. Using insight and data, you will shape and deliver marketing activity across CRM, digital, thought leadership (webinars, articles, videos), and social campaigns. Collaboration is vital as you will need to work closely with Wealth Intermediary Distribution, GTM colleagues, propositions, and other marketing teams to ensure alignment and maximise impact.
Skills and experience we are looking for:
- Experience working in a complex regulated environment would be beneficial
- Preferably B2B Financial Services background and ability to lead and deliver multi-channel campaigns (paid media, social, email, digital & webinars)
- Excellent communication and collaboration skills alongside strong stakeholder management and influencing skills
- Proactive, strategic thinker with strong commercial acumen
- Experience of leading, coaching and developing junior team members
What you will get for this role:
- Starting salary circa £50000 (depending on location, skills, experience, and qualifications)
- Bonus opportunity – 10% of annual salary. Actual amount depends on your performance and Aviva's.
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
- Aviva-funded Private Medical Benefit to help you get expert support when you need it
- Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
- Brilliantly supportive policies including parental and carer's leave
- Flexible benefits to suit you, including sustainability options such as cycle to work
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
- We take your wellbeing seriously with lots of support and tools
Marketing Specialist employer: Aviva
Contact Detail:
Aviva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the wealth management space. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experience align with the role of Marketing Specialist. Highlight your ability to lead multi-channel campaigns and collaborate effectively with teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your experience in B2B Financial Services and any multi-channel campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to Aviva's growth ambitions. Be sure to mention specific examples of your past successes.
Showcase Your Collaboration Skills: Since collaboration is key in this role, make sure to highlight your teamwork experiences. Share examples of how you've worked closely with different teams to achieve common goals. We love seeing that collaborative spirit!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Aviva
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially in the B2B financial services sector. Be ready to discuss how you've successfully led multi-channel campaigns in the past and how you can apply that experience to Aviva's wealth solutions.
✨Showcase Your Collaboration Skills
Collaboration is key in this role, so prepare examples of how you've worked with different teams to achieve a common goal. Highlight your communication skills and how you've influenced stakeholders in previous positions.
✨Understand the Regulatory Landscape
Since the role involves navigating a complex regulated environment, it’s crucial to demonstrate your understanding of relevant regulations. Familiarise yourself with current legislative changes affecting the financial services industry and be prepared to discuss how they impact marketing strategies.
✨Be a Proactive Problem Solver
Aviva is looking for a strategic thinker, so come equipped with examples of how you've tackled challenges in your previous roles. Think about times when you've identified a problem and taken the initiative to develop a solution that benefited your team or organisation.
