At a Glance
- Tasks: Lead SEO strategies for AI and traditional search to boost brand visibility.
- Company: Join Aviva, a forward-thinking company committed to innovation and inclusivity.
- Benefits: Enjoy a competitive salary, bonus opportunities, generous holidays, and flexible working.
- Other info: Be part of a supportive culture that values diversity and personal growth.
- Why this job: Make a real impact in the evolving world of AI-powered search.
- Qualifications: Proven SEO experience with a focus on data-driven strategies and stakeholder management.
The predicted salary is between 50000 - 65000 £ per year.
Are you excited by how people discover brands through AI-powered search, assistants, and generative answers as well as traditional search engines? Do you thrive in complex, fast-moving environments and enjoy turning customer insight, data, and emerging platforms into measurable commercial growth? If so, we have an exciting opportunity for you!
A bit about the job:
We’re looking for an SEO Manager to lead Aviva’s approach to discoverability across traditional search engines and AI search platforms such as ChatGPT, Google’s Gemini, and Google’s AI Overviews. This role is critical in ensuring Aviva’s products, expertise, and content are visible, trusted, and surfaced accurately wherever customers search, ask, or explore.
You will work closely with our Paid Search and Social Media teams to ensure an integrated search strategy. Your role will involve identifying content gaps, briefing content using SEO and LLM best practices, and scaling our discoverability across AI search platforms. You will support the business and collaborate with various teams to achieve business goals, effectively communicating growth insights to senior leaders and stakeholders.
Skills and experience we’re looking for:
- Extensive experience in SEO, across onsite and technical - both in agency and in-house settings, with a proven track record of delivering business growth and demonstrating SEO commercial success.
- Proven experience navigating the evolving search landscape, including traditional search, generative AI, AI Overviews, and conversational search.
- Understanding of emerging GEO and AEO approaches, including how AI-driven search and answer experiences surface content and ensuring content is structured to perform well in traditional search and AI generated responses.
- Experience working with large brands, ideally within Financial Services or regulatory industries, and a data-driven, customer-focused approach.
- Excellent stakeholder management skills, with the ability to report on and explain SEO and AI visibility concepts clearly to non-specialists.
What you’ll get for this role:
- Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s.
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
- Up to 40% discount on Aviva products, and other retailer discounts.
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
- Outstandingly supportive policies including parental and carers leave.
- Flexible benefits to suit you, including sustainability options such as cycle to work.
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
- We take your well-being seriously with lots of support and tools.
Aviva is for everyone: We’re inclusive and welcome everyone we want applications from people with diverse backgrounds and experiences. Excited but not sure you tick every box? Research tells us that women, particularly, feel this way. So, regardless of gender, why not apply? And if you’re in a job share just apply as a pair.
We flex locations, hours, and working patterns to suit our customers, business, and you. Most of our people are smart working spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.
SEO Manager - Content (Permanent) in London employer: Aviva
Aviva is an exceptional employer that prioritises employee well-being and growth, offering a competitive salary of £28,600 along with a generous bonus scheme and pension contributions. Our collaborative work culture in Leeds fosters a supportive environment where you can thrive in a fast-paced role while making a meaningful impact on customers' lives. With flexible working options, extensive benefits, and opportunities for personal development, Aviva is committed to helping you build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager - Content (Permanent) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aviva and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aviva are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aviva on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aviva. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager - Content (Permanent) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aviva. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aviva:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aviva’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aviva
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aviva will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aviva, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
