Customer & Marketing Integration Lead

This is a great role for someone who thrives in complex transformation environments, enjoys working across multiple teams to drive clarity and progress, and has strong experience in Customer & Marketing, programme delivery, or business integration. Ideal for someone who understands C&M systems, data, digital, and customer experience and is ready to shape one of the most significant integrations in the UK insurance market.

A bit about the job: This role sits at the heart of Aviva’s integration of Direct Line Group, ensuring that Customer & Marketing (C&M) systems, processes, and ways of working are brought together smoothly and effectively. Reporting to the Head of C&M Integration, you will coordinate delivery across Data, Digital, and Marketing, ensuring activities align to business goals, synergy targets, and regulatory requirements. You’ll act as a key connection point between our C&M Leadership Team, GI, Group functions, and the central Integration Management Office. You’ll lead and coordinate workstreams, manage risks, and ensure integration progress is well planned, well governed, and well communicated. Ultimately, your work ensures a seamless customer experience and helps Aviva realise the full value of this strategic acquisition.

Skills and experience we’re looking for:

• Knowledge of C&M systems, applications and processes, including data integrity, security and compliance — experience in financial services or other complex regulated industries is beneficial.
• Proven track record of delivering change, integration, or transformation programmes.
• Strong experience in Customer & Marketing, with good understanding of digital, data, customer experience or marketing operations.
• Strong analytical, problem‑solving and decision‑making skills, able to navigate complex customer, system, operational and regulatory implications.
• Excellent stakeholder engagement and communication skills, with the ability to influence effectively at senior levels.

What you’ll get for this role:

• Starting salary between c.£85,000 and c. £95,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 12% of annual salary. Actual amount depends on your performance and Aviva’s.
• Generous pension scheme – Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
• Aviva-funded Private Medical Benefit to help you get expert support when you need it.
• Make your money go further – Up to 40% discount on Aviva products, and other retailer discounts.
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
• Brilliantly supportive policies including parental and carer’s leave.
• Flexible benefits to suit you, including sustainability options such as cycle to work.
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
• We take your wellbeing seriously with lots of support and tools.

Aviva is for everyone: We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.