At a Glance
- Tasks: Lead audience strategy for paid media, driving performance and optimising customer engagement.
- Company: Join a leading marketing team at Aviva, focused on innovative customer-centric strategies.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for growth and development.
- Other info: Collaborate with diverse teams and leverage cutting-edge MarTech solutions.
- Why this job: Make a real impact by shaping audience strategies that drive business success.
- Qualifications: Experience in audience development and paid media, with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
The Marketing Centre of Excellence (CoE) has been established to build world-class capabilities across key marketing disciplines, spanning strategic planning through to rapidly evolving digital channels. It shifts the focus from product-led to customer- and capability-led marketing, supporting the delivery of the One Aviva strategy. The Marketing CoE operates alongside Data and Digital CoEs, enabling Go-To-Market (GTM) teams to translate business objectives into customer-centric campaigns, communications, and experiences.
The CoE comprises five specialist teams: Marketing Strategy, Reporting & Planning, CRM, Content & Creative, Digital Marketing & Paid Media, Customer Insight & Research. This role sits within the Digital Marketing and Paid Media team, offering an exciting opportunity for an Audience Manager to lead audience strategy across paid media programmes.
Key Responsibilities
- Develop and deliver a robust audience strategy and framework to drive improved performance, efficiency, and cross-sell opportunities within existing customer cohorts.
- Audit current audience and MarTech set-up, identifying opportunities for optimisation and growth.
- Define and track KPIs to measure audience performance across full-funnel paid media activity.
- Lead execution of audience strategies across multiple business lines (General Insurance, Pensions, Protection, Health, Wealth & Advice).
- Leverage 1st party data and MarTech solutions (including Adobe CDP) to generate actionable insights and drive growth.
- Collaborate with internal teams (Paid Media, Search, Social, CRM, Data, Tagging) and external agencies to activate data-driven audience strategies.
- Champion a customer-first approach, using journey insights to improve experiences and drive commercial outcomes.
- Identify, evaluate and implement new market solutions and technologies to support multi-product growth ambitions.
- Act as a key stakeholder across a matrix organisation, connecting business strategy, technical capability, and media performances.
About You
You are a strategic, data-driven marketer with strong experience in audience development and paid media activation. You are comfortable working with complex data environments and thrive in highly regulated, matrixed organisations. You are an effective collaborator, able to influence stakeholders and translate technical capabilities into tangible business outcomes.
Skills & Experience Required
- Proven experience designing and implementing audience strategies across full-funnel paid media programmes.
- Strong track record of driving growth, efficiency, and cross-sell performance within existing customer bases.
- Experience working with complex MarTech ecosystems, including CDPs (Adobe experience beneficial), clean rooms, and media partners.
- Expertise in leveraging 1st, 2nd, and 3rd party data to create actionable audience insights.
- Experience managing end-to-end implementation projects, including use case mapping, data analysis, and roadmap development.
- Strong stakeholder management experience, partnering across CRM, Analytics, Legal, IT, Web, Tagging, and Data teams.
- Deep understanding of paid media planning, activation, and optimisation, across platforms such as Meta Ads, Google Ads, and other digital channels.
- Highly analytical with the ability to extract insights from complex data and translate them into business impact.
Audience Marketing Manager employer: Aviva
As an Audience Marketing Manager at our London-based Marketing Centre of Excellence, you will thrive in a dynamic and collaborative environment that prioritises customer-centric strategies and innovative digital marketing solutions. We offer a supportive work culture that encourages professional growth through continuous learning and development opportunities, alongside competitive benefits that enhance work-life balance. Join us to be part of a forward-thinking team that values your expertise and empowers you to make a meaningful impact on our audience engagement efforts.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Audience Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Aviva from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Aviva specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Aviva
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Aviva, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Aviva you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Aviva that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Aviva, so think on your feet and don't hesitate to showcase your creativity!
