At a Glance
- Tasks: Lead SEO strategy for Aviva, enhancing discoverability across search engines and AI platforms.
- Company: Join Aviva, a leading brand in the financial services sector.
- Benefits: Competitive salary, bonus potential, generous pension scheme, and 29 days holiday.
- Other info: Dynamic role with opportunities to collaborate across teams and influence senior leaders.
- Why this job: Shape the future of search with innovative AI technologies and drive real business growth.
- Qualifications: Extensive SEO experience, strong stakeholder management, and a data-driven mindset.
The predicted salary is between 60000 - 60000 £ per year.
Are you excited by how people discover brands through AI-powered search, assistants, and generative answers as well as traditional search engines? Do you thrive in complex, fast-moving environments and enjoy turning customer insight, data, and emerging platforms into measurable commercial growth? If so, we have an exciting opportunity for you!
A bit about the job:
We’re looking for an SEO Manager to lead Aviva’s approach to discoverability across traditional search engines and AI search platforms such as ChatGPT, Google’s Gemini, Google’s AI Overviews. This role is critical in ensuring Aviva’s products, expertise, and content are visible, trusted, and surfaced accurately wherever customers search, ask, or explore.
You will work closely with our Paid Search and Social Media teams to ensure an integrated search strategy. Your role will involve identifying content gaps, briefing content using SEO and LLM best practices, and scaling our discoverability across AI search platforms. You will support the business and collaborate with various teams to achieve business goals, effectively communicating growth insights to senior leaders and stakeholders.
Skills and experience we’re looking for:
- Extensive experience in SEO, across onsite and technical - both in agency and in-house settings, with a proven track record of delivering business growth and demonstrating SEO commercial success
- Proven experience navigating the evolving search landscape, including traditional search, generative AI, AI Overviews, and conversational search
- Understanding of emerging GEO and AEO approaches, including how AI-driven search and answer experiences surface content – and ensuring content is structured to perform well in traditional search and AI generated responses
- Experience working with large brands, ideally within Financial Services or regulatory industries, and a data-driven, customer-focused approach.
- Excellent stakeholder management skills, with the ability to report on and explain SEO and AI visibility concepts clearly to non-specialists
What you’ll get for this role:
- Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in
- 29 days holiday plus
SEO Manager employer: Aviva plc
Aviva is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the SEO Manager role in London. With a strong emphasis on employee growth, Aviva offers extensive training opportunities and encourages collaboration across teams to drive meaningful results. The company also provides competitive benefits, including a generous pension scheme and a bonus structure, making it an attractive place for professionals eager to make an impact in the evolving landscape of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aviva plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aviva plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aviva plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aviva plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aviva plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aviva plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aviva plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aviva plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aviva plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aviva plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
