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- Tasks: Lead innovative marketing strategies to support advisers and enhance Aviva's market position.
- Company: Join Aviva, a forward-thinking company committed to growth and collaboration.
- Benefits: Competitive salary, bonus opportunities, generous holiday, and flexible benefits.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in B2B financial services and strong communication skills required.
- Other info: Enjoy excellent career growth and supportive policies for your wellbeing.
The predicted salary is between 43200 - 60000 £ per year.
You’ll be joining Aviva’s GTM Wealth Intermediary team during a period of exciting growth. The wealth landscape is becoming increasingly complex, with advisers facing greater technical demands driven by ongoing legislative and regulatory change. In this role, you’ll help ensure advisers and their clients have the support, clarity, and tools they need to navigate this environment effectively.
A bit about the job: In this role you’ll lead marketing strategies and programmes that champion adviser needs and strengthen Aviva’s market position - driving adoption of our wealth solutions, supporting distribution activity, and contributing to Aviva’s broader growth ambitions. Using insight and data, you’ll shape and deliver marketing activity across CRM, digital, thought leadership (webinars, articles, videos), and social campaigns. Collaboration is vital as you’ll need to work closely with Wealth Intermediary Distribution, GTM colleagues, propositions, and other marketing teams to ensure alignment and maximise impact.
Skills and experience we’re looking for:
- Experience working in a complex regulated environment would be beneficial.
- Preferably B2B Financial Services background and ability to lead and deliver multi-channel campaigns (paid media, social, email, digital & webinars).
- Excellent communication and collaboration skills alongside strong stakeholder management and influencing skills.
- Proactive, strategic thinker with strong commercial acumen.
- Experience of leading, coaching and developing junior team members.
What you’ll get for this role:
- Starting salary circa £50000 (depending on location, skills, experience, and qualifications).
- Bonus opportunity – 10% of annual salary. Actual amount depends on your performance and Aviva’s.
- Generous pension scheme – Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
- Aviva-funded Private Medical Benefit to help you get expert support when you need it.
- Make your money go further – Up to 40% discount on Aviva products, and other retailer discounts.
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
- Brilliantly supportive policies including parental and carer’s leave.
- Flexible benefits to suit you, including sustainability options such as cycle to work.
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
- We take your wellbeing seriously with lots of support and tools.
Marketing Specialist employer: Aviva plc
Contact Detail:
Aviva plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their needs, especially in the complex regulated environment they operate in.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your experience in B2B Financial Services and any multi-channel campaigns you've led. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to Aviva's growth ambitions. Be sure to mention your collaboration skills and strategic thinking.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you've driven results in marketing strategies or campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at Aviva plc
✨Know Your Stuff
Before the interview, dive deep into Aviva's wealth solutions and the current market landscape. Understand the challenges advisers face and how your marketing strategies can address these needs. This will show that you're not just interested in the role but are genuinely invested in their mission.
✨Showcase Your Campaign Success
Prepare to discuss specific multi-channel campaigns you've led in the past. Highlight your experience in B2B financial services and how your strategies drove results. Use data and insights to back up your claims, as this aligns perfectly with the role's focus on using insight to shape marketing activity.
✨Collaboration is Key
Emphasise your collaboration skills during the interview. Be ready to share examples of how you've worked with different teams to achieve a common goal. Aviva values teamwork, so demonstrating your ability to align with various stakeholders will set you apart.
✨Ask Insightful Questions
Prepare thoughtful questions about Aviva's growth ambitions and how the marketing team contributes to them. This shows your strategic thinking and genuine interest in the company's future. Plus, it gives you a chance to assess if the company culture aligns with your values.
