Head of External Digital Communications

We have a fantastic opportunity for a Head of External Digital Communications to join our tenacious senior leadership team. This is a great job for someone with social and digital media background and/or a background in external corporate communications more widely, who thrives on leading, energising and motivating a team!

A bit about the job:

This role is key to our business as you will be a member of the Corporate Communications Leadership Team and will help contribute to the overall execution of our corporate communications plan in service of our overall communications strategy. You will lead a team of social and website specialists (approx. 8 people) ensuring that they are clear on their objectives as a team and as individuals and are appropriately motivated and supported to effectively deliver against them. You will have overall control of Aviva’s corporate social media channels and corporate website. You will be responsible for the content that appears on those channels and must make appropriate decisions regarding the proactive calendar of editorial activity, supporting the pillars of Aviva’s strategy, tactical execution of opportunities and effective handling of reputational risks which play out in social channels.

The role holder will develop and implement the digital communication plan, including designing and executing any digital campaigns, ensuring alignment to Aviva’s strategy. You will need to collaborate with wider colleagues in the team (for example the media relations teams) to ensure that our digital and social content aligns with our wider external corporate communications objectives as well as with subject matter experts from around the business to keep Aviva.com up to date and ensure it aligns with the brand’s voice and messaging. You will engage with our colleagues who look after our consumer social and digital channels to ensure appropriate alignment and coordination. The decisions you take are not always straightforward as you will need to consider the external environment as well as requests from internal stakeholders.

Skills and experience we’re looking for:

• Excellent leadership skills
• Effective stakeholder management experience
• Social media agency management experience is desirable
• Experience of working on social media and/or websites in a corporate environment is desirable
• Journalism/Communications qualification would be an advantage but is not essential

What you’ll get for this role:

• National salary circa £95,000, London salary circa £115,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 25% of annual salary. Actual amount depends on your performance and Aviva’s
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here. We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please give Tawana Chin a call on 07789 624461 or send an email to tawana.chin@aviva.com.

About Us

We help our 19.5 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight. So, we’re passionate about helping our 23,000 people to do the best work of their lives, to enable them to make a positive difference to the lives of our customers.