At a Glance
- Tasks: Lead creative marketing campaigns to engage customers with their pensions and financial futures.
- Company: Join Aviva, a dynamic company focused on financial wellbeing and customer engagement.
- Benefits: Competitive salary, bonus opportunities, generous pension scheme, and 29 days holiday.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on people's financial futures while leading a talented marketing team.
- Qualifications: Experience in delivering data-driven marketing campaigns and strong stakeholder management skills.
The predicted salary is between 50000 - 70000 £ per year.
Have you delivered projects, campaigns or marketing activities focused on driving engagement with customers? Are you creative, organised and driven to do things differently? Then we might have just the role for you.
Aviva is currently seeking an experienced Marketing Manager to support our Workplace Pensions business. In this role, you will collaborate closely with the wider Aviva Business to lead and develop communication and engagement strategies encouraging members to engage with their pension.
This position is part of the Customer and Marketing function within the Go-To-Market team and involves working collaboratively with other key areas such as Data, Digital, and Campaigns to build engagement plans.
A bit about the job:
- Join our dynamic marketing team and take the lead in shaping how members build a stronger financial future.
- As our Workplace Onboarding Squad Lead, you’ll be responsible for driving member engagement, helping customers consolidate old pension pots and increase contributions to their workplace pension with Aviva—empowering them to achieve their retirement goals with confidence.
- Leading a talented team of three, you’ll bring our Workplace Pensions proposition to life through compelling, insight-driven marketing.
- From integrated multi-channel campaigns and personalised digital journeys to engaging member communications and sales support materials, you’ll deliver activity that inspires action and drives meaningful commercial and engagement outcomes.
- Collaboration is central to success in this role. Working closely with colleagues across the Workplace business, you'll help deliver key strategic priorities, ensuring every campaign balances customer needs with commercial value.
- You'll be passionate about using data, insights and performance metrics to continually optimise activity, demonstrate impact and unlock new opportunities for growth.
This is an exciting opportunity for a creative, curious and results-driven marketer who thrives in a fast-paced environment. If you're passionate about delivering exceptional customer experiences, leading high-performing teams and influencing the financial wellbeing of millions of members, we'd love to hear from you.
Skills and experience we’re looking for:
- Deliver personalised, data driven, end to end customer engagement and commercial campaigns/communications.
- Working with all areas of the Workplace business to bring new communications propositions to market.
- Partner with the wider marketing team and Workplace business to support new and existing communications.
- Optimise marketing communications of the customer journey from onboarding onto their new workplace pension right up to their retirement.
- Strong stakeholder management and presentation skills to showcase the marketing contribution back to the business.
What you’ll get for this role:
- Starting salary circa £45,000 (depending on location, skills, experience, and qualifications).
- Bonus opportunity – 10% of annual salary. Actual amount depends on your performance and Aviva’s.
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus.
GTM Workplace Pensions Marketing Manager in Bristol employer: Aviva plc
Aviva is an exceptional employer that prioritises the growth and well-being of its employees, offering a competitive starting salary of around £60,000 along with a generous benefits package including a robust pension scheme, private medical benefits, and flexible working options. The collaborative work culture fosters technical excellence and continuous improvement, allowing you to make a meaningful impact while being part of a supportive team dedicated to delivering fair outcomes for customers in challenging situations.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Workplace Pensions Marketing Manager in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aviva plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aviva plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aviva plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aviva plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Workplace Pensions Marketing Manager in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aviva plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aviva plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aviva plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aviva plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aviva plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aviva plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
