Marketing Manager - UK Advisory in London

This position is based in London. The successful candidate’s contractual location will be London; other locations cannot be considered.

About Aviva Investors

At Aviva Investors, our expertise is in matching the right investment approach to each client’s unique needs. As the global asset management business of Aviva plc, we bring together our broad investment capabilities to deliver client-focused solutions worldwide. Managing £253 billion in assets, our 1,000‑strong team across nine countries is brilliantly connected, collaborative, and focused on delivering outcomes that truly matter. Working together and acting responsibly are central to how we operate. We take time to understand what our clients want to achieve and design solutions that last - strengthening every portfolio with diverse perspectives and integrated thinking. Our long track record in sustainable investing reflects our commitment to doing the right thing for clients and communities alike. Everyone at Aviva Investors plays a part in creating an exceptional client experience. With the scale and influence to make a real difference, we take our responsibility seriously. Join us and you’ll find an inclusive, supportive environment where your contribution is valued, high performance is recognised, and you’re empowered to shape your development.

Role and responsibilities

We are recruiting for a Marketing Manager to join our Marketing function. This is a great opportunity for someone who has experience in marketing within the financial services sector, supporting product and brand initiatives. The purpose of this role is to support the strategy, planning and delivery of effective, compliant and insight-led marketing activity that drives Aviva Investors’ growth in the UK financial adviser market and supports future ambition in the direct to consumer (D2C) space. Working closely with colleagues across marketing, investment, sales, digital and compliance, the role strengthens our presence with advisers and strategic partners through integrated campaigns and high-quality adviser-facing materials. The Marketing Manager will contribute to the end-to-end delivery of marketing activity, managing multiple workstreams to agreed plans and timelines, ensuring all materials and campaigns meet FCA financial promotions requirements and Consumer Duty principles. The role will also support campaign performance tracking and reporting, using insight to inform continuous improvement and ensure marketing activity drives engagement, supports distribution outcomes and aligns with Aviva Investors’ brand and regulatory standards.

Skills and experience we’re looking for

• A degree or equivalent professional experience in marketing or a related discipline.
• Relevant marketing or financial services qualifications are desirable but not essential.
• Understanding of Consumer Duty and broader UK regulatory requirements, with exposure to SDR considered an advantage.
• Integrated marketing planning, campaign delivery and performance measurement understanding and experience.
• Digital marketing, content development and stakeholder management within a regulated environment.

What you’ll get for this role

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague:

• Competitive salary (depending on skills, experience, and qualifications).
• Discretionary bonus opportunity - depending on individual performance and Aviva Investors’.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus.