At a Glance
- Tasks: Lead the vision and strategy for MarTech products, enhancing customer engagement through innovative solutions.
- Company: Join Aviva, a forward-thinking company focused on AI-powered customer experiences.
- Benefits: Competitive salary, generous pension scheme, 29 days holiday, and flexible working options.
- Other info: Inclusive culture with opportunities for professional growth and community involvement.
- Why this job: Make a real impact on customer engagement for over 21 million customers with cutting-edge technology.
- Qualifications: Proven leadership in MarTech, CRM, and digital product management with Adobe Experience Cloud expertise.
The predicted salary is between 120000 - 150000 £ per year.
This is a great job for someone who is passionate about shaping the future of customer engagement through data, technology, AI and personalisation. You'll be an experienced MarTech, customer engagement, digital product or CRM leader who enjoys turning ambitious strategies into measurable outcomes. You're comfortable influencing senior stakeholders, leading high-performing teams and creating the conditions for innovation at scale. If you've led the implementation of enterprise MarTech solutions, delivered customer-centric transformation and have experience with Adobe Experience Cloud technologies, this could be the perfect opportunity to make a real impact.
A bit about the job: We're on a journey to become a more customer-focused, AI-powered organisation. As Head of Martech Products & Strategy, you'll define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business. You'll product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning. You'll also provide strategic leadership across our Adobe ecosystem, helping us unlock greater value from platforms including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Analytics, Adobe Target and Real-Time CDP. Working closely with colleagues across Marketing, Digital, Data, Customer Science and Technology, you'll ensure our investments deliver better customer experiences, stronger commercial outcomes and sustainable growth. Together, you'll help shape how we engage more than 21 million customers through increasingly relevant, connected and personalised experiences.
Skills and experience we're looking for:
- Significant leadership experience in MarTech, CRM, customer engagement, digital product management or personalisation environments
- Proven track record of defining product strategies, managing large investment portfolios and delivering measurable business outcomes
- Deep knowledge of modern MarTech ecosystems, including Adobe Experience Cloud, Customer Data Platforms (CDPs), marketing automation, journey orchestration and digital analytics platforms
- Strong understanding of customer lifecycle marketing, omnichannel engagement, personalisation and AI-enabled customer experiences at scale
- Experience building and leading high-performing product teams, influencing senior stakeholders and operating effectively across complex, matrix organisations
What you'll get for this role: Our purpose – with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague:
- Salary from £120K - £150K + bonus + excellent benefits (depending on location, skills, experience, and qualifications)
- Bonus opportunity – 25% of annual salary. Actual amount depends on your performance and Aviva’s.
- Generous pension scheme e.g. if you put in 8%, Aviva adds 14%.
- 29 days holiday plus bank holidays, with the option to buy or sell up to 5 days
- Aviva-funded Private Medical Benefit to help you get expert support when you need it
- Up to 40% discount on Aviva products, and other retailer discounts
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and Save As You Earn scheme
- Brilliantly supportive policies including parental and carer’s leave
- Flexible benefits to suit you, including sustainability options such as cycle to work.
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
- We take your wellbeing seriously with lots of support and tools
Aviva is for everyone: We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.
Head of MarTech Products and Strategy employer: Aviva Group
Aviva Group provides a supportive work culture that emphasizes professional development and innovation. Employees have the chance to work on impactful projects that drive the company's digital ambitions and AI strategy. The hybrid working model allows for flexibility and a balanced approach to work.
StudySmarter Expert Advice🤫
We think this is how you could land Head of MarTech Products and Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aviva Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aviva Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aviva Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aviva Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of MarTech Products and Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aviva Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aviva Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aviva Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aviva Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aviva Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aviva Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
