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- Tasks: Create and manage engaging social media content for our new fitness studio.
- Company: Join Aviserv, a legacy brand launching an exciting fitness studio in Primrose Hill.
- Benefits: Flexible part-time hours with opportunities to grow your skills in a vibrant environment.
- Why this job: Be part of a dynamic team, drive community engagement, and showcase your creativity.
- Qualifications: Experience with Instagram, Canva, and social media campaigns is a must.
- Other info: Ideal for fitness enthusiasts looking to make an impact online.
Aviserv is seeking a talented and creative Part-Time Social Media Manager to support the promotion of our new fitness studio, launched by a legacy brand, in Primrose Hill in April 2025. This role will be integral in ensuring a consistent and engaging presence across our social media platforms, working closely with our Head of Marketing, who will oversee overall marketing and social media content.
Key Objectives:
- Build brand awareness and community engagement in the lead-up to and following the launch of the fitness studio.
- Drive interest and footfall to the space through compelling social media campaigns and targeted content.
- Grow and engage our audience on Instagram, with the potential launch of a TikTok account.
- Strategically support, alongside the Head of Marketing, the development and management of social media ads to boost reach and conversions.
- Ensure all social media content reflects the brand’s values and tone of voice.
Key Responsibilities:
1. Content Creation and Scheduling:
- Develop engaging posts, reels, and stories for Instagram that highlight the studio’s classes, events, and community.
- Plan content to align with brand values and pre-launch/launch goals.
- Repurpose content for consistency and maximum reach.
2. Community Management:
- Proactively engage with followers on Instagram, responding to messages, comments, and mentions in a timely and professional manner.
- Leverage Instagram features like polls, Q&A, and Stories Highlights to encourage interaction and create an engaging presence.
- Monitor relevant hashtags and engage with local businesses, influencers, and communities to increase visibility.
3. Social Media Ads:
- Work with Marketing to execute paid ad campaigns on Instagram.
- Manage the setup and monitoring of ads, focusing on key objectives like sign-ups, event attendance, and building awareness.
4. Collaboration with Trainers:
- Work closely with scheduled trainers and guest instructors to ensure effective collaboration on the promotion of classes, workshops, and events.
- Encourage trainers to share and advertise their sessions across their personal social media channels, ensuring alignment with the studio’s branding.
5. Campaign Execution:
- Support pre-launch and launch campaigns, showcasing events, guest trainers, and promotions.
- Use Instagram analytics to identify high-performing content and inform future campaigns.
6. Analytics and Reporting:
- Track performance metrics (e.g., reach, engagement, follower growth) on Instagram.
- Provide monthly reports with insights and recommendations for content improvement and ad performance.
- Monitor competitor activity on social media to identify trends and opportunities.
Ideal Candidate:
- Experience managing Instagram for lifestyle, fitness, or hospitality brands.
- Knowledge of Instagram features like Reels, Highlights, and Insights.
- Expertise in executing paid social media campaigns.
- Strong skills in Canva and video editing for social platforms.
- Ability to analyze social media data and optimize strategies based on performance.
- A passion for fitness and building online communities.
Part-Time Social Media Manager employer: Aviserv
Contact Detail:
Aviserv Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Part-Time Social Media Manager
✨Tip Number 1
Familiarize yourself with the latest trends in fitness and lifestyle on Instagram. Follow relevant accounts, engage with their content, and take note of what resonates with audiences. This will help you create compelling posts that align with current interests.
✨Tip Number 2
Showcase your creativity by developing a unique content strategy that highlights the fitness studio's offerings. Think about how you can use Instagram Reels and Stories to create engaging narratives around classes and events, making sure to reflect the brand's values.
✨Tip Number 3
Network with local influencers and businesses in the fitness community. Building these relationships can enhance your reach and engagement on social media, as well as provide opportunities for collaboration that can benefit the studio's visibility.
✨Tip Number 4
Prepare to discuss your experience with social media analytics during the interview. Be ready to share examples of how you've used data to inform your content strategy and improve engagement, as this will demonstrate your ability to drive results for the fitness studio.
We think you need these skills to ace Part-Time Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing social media, particularly on Instagram. Include any specific campaigns you've executed that align with the fitness or lifestyle sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and community engagement. Mention how your skills in content creation and analytics can contribute to Aviserv's goals for their new fitness studio.
Showcase Your Creativity: If possible, include a portfolio or links to social media accounts you’ve managed. Highlight posts or campaigns that demonstrate your ability to create engaging content and grow an audience.
Research Aviserv: Familiarize yourself with Aviserv's brand values and current social media presence. This will help you tailor your application and show that you understand their mission and how you can contribute.
How to prepare for a job interview at Aviserv
✨Showcase Your Creativity
Prepare to discuss your previous social media campaigns and how you creatively engaged audiences. Bring examples of posts, reels, or stories you've created that align with brand values, especially in the fitness or lifestyle sectors.
✨Know the Brand Inside Out
Research Aviserv and its legacy brand thoroughly. Understand their mission, values, and the community they aim to build. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Engagement Strategies
Be ready to share your strategies for community management on Instagram. Discuss how you would engage with followers, respond to comments, and utilize features like polls and Q&A to foster interaction.
✨Data-Driven Approach
Highlight your ability to analyze social media metrics. Prepare to discuss how you would use Instagram analytics to inform content creation and campaign adjustments, showcasing your understanding of performance optimization.
