Part-Time Social Media Manager

Aviserv is seeking a talented and creative Part-Time Social Media Manager to support the promotion of our new fitness studio, launched by a legacy brand, in Primrose Hill in April 2025. This role will be integral in ensuring a consistent and engaging presence across our social media platforms, working closely with our Head of Marketing, who will oversee overall marketing and social media content.

Key Objectives:

• Build brand awareness and community engagement in the lead-up to and following the launch of the fitness studio.
• Drive interest and footfall to the space through compelling social media campaigns and targeted content.
• Grow and engage our audience on Instagram, with the potential launch of a TikTok account.
• Strategically support, alongside the Head of Marketing, the development and management of social media ads to boost reach and conversions.
• Ensure all social media content reflects the brand’s values and tone of voice.

Key Responsibilities:

1. Content Creation and Scheduling:

• Develop engaging posts, reels, and stories for Instagram that highlight the studio’s classes, events, and community.
• Plan content to align with brand values and pre-launch/launch goals.
• Repurpose content for consistency and maximum reach.

• Proactively engage with followers on Instagram, responding to messages, comments, and mentions in a timely and professional manner.
• Leverage Instagram features like polls, Q&A, and Stories Highlights to encourage interaction and create an engaging presence.
• Monitor relevant hashtags and engage with local businesses, influencers, and communities to increase visibility.

• Work with Marketing to execute paid ad campaigns on Instagram.
• Manage the setup and monitoring of ads, focusing on key objectives like sign-ups, event attendance, and building awareness.

• Work closely with scheduled trainers and guest instructors to ensure effective collaboration on the promotion of classes, workshops, and events.
• Encourage trainers to share and advertise their sessions across their personal social media channels, ensuring alignment with the studio’s branding.

• Support pre-launch and launch campaigns, showcasing events, guest trainers, and promotions.
• Use Instagram analytics to identify high-performing content and inform future campaigns.

• Track performance metrics (e.g., reach, engagement, follower growth) on Instagram.
• Provide monthly reports with insights and recommendations for content improvement and ad performance.
• Monitor competitor activity on social media to identify trends and opportunities.

Ideal Candidate:

• Experience managing Instagram for lifestyle, fitness, or hospitality brands.
• Knowledge of Instagram features like Reels, Highlights, and Insights.
• Expertise in executing paid social media campaigns.
• Strong skills in Canva and video editing for social platforms.
• Ability to analyze social media data and optimize strategies based on performance.
• A passion for fitness and building online communities.

Seniority level

Entry level

Employment type

Part-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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