Customer Insight & Research Manager
Location: Bracknell, UK | Hybrid, minimum 3 days per week
Travel: Approximately once a month across Europe
Languages: Spanish, French, Italian or German advantageous
Make customer insight drive better decisions
Avis Budget Group is looking for an experienced, commercially minded Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors and turn insight into action.
Reporting to the Propositions & Campaigns Director, you'll be the voice of the customer across our International/EMEA business, influencing proposition, brand, acquisition, campaigns and customer experience.
What you’ll do
- Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
- Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
- Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
- Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
- Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
- Build competitor and market intelligence to identify emerging trends and opportunities.
- Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
- Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.
What you’ll bring
- Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
- Proven experience across qualitative and quantitative research.
- Expertise in areas such as segmentation, concept/proposition testing, brand tracking and customer journey research.
- Experience combining research with behavioural, transactional and digital data.
- Strong analytical, commercial, storytelling and stakeholder management skills.
- Experience managing research agencies and suppliers.
- Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.
- Additional European languages are a plus.
About you
You’re naturally curious about why customers behave and choose as they do. You can turn complex evidence into simple, commercially meaningful insight, challenge assumptions and influence senior stakeholders.
Most importantly, you understand that great insight isn't just interesting - it changes what a business does.
What success looks like
Your work will help us build a trusted understanding of our customers, embed insight into proposition, brand and acquisition decisions, improve decision-making and demonstrate measurable impact on commercial performance and customer outcomes.
Bracknell
Bracknell Forest
United Kingdom
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Customer Insight & Research Manager in Bracknell employer: avisbudget
ABG is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Head of Partnerships role based in Bracknell. With a strong focus on employee growth and development, ABG offers unique opportunities to lead complex projects and build strategic partnerships within the vibrant UK market. Employees benefit from a supportive environment that encourages innovation and accountability, making it an ideal place for those seeking meaningful and rewarding careers.
