At a Glance
- Tasks: Manage and optimise digital content for Avis and Budget websites during a major migration project.
- Company: Join Avis Budget Group, a leader in the car rental industry with a vibrant team culture.
- Benefits: Enjoy 25 days holiday, employee discounts, and a supportive work environment.
- Other info: Work in a dynamic team with opportunities for personal and professional growth.
- Why this job: Be at the forefront of digital transformation and make a real impact on user experience.
- Qualifications: 5+ years in digital content management, AEM experience, and strong SEO knowledge required.
The predicted salary is between 40000 - 50000 £ per year.
Join to apply for the Digital Content Manager role at Avis Budget Group Location: Bracknell HQ (minimum 3 days in office). Job Type: 12 Month FTC.
About the role: We’re looking for a highly organised, detail-driven Digital Content Manager to support the migration of our Avis and Budget EMEA websites onto a new global AEM Cloud platform. This hands‑on role is central to ensuring the accuracy, quality and consistency of all content throughout the migration process and beyond. Working closely with project managers, content strategists, SEO and localisation teams, developers and QA specialists, you will help deliver a seamless transition from our existing platforms to the new global web experience. This role sits within the central marketing team and reports directly to the Head of Content – International.
Key Responsibilities
- Ensure content is accurately moved, formatted and optimised within the new templates and component structures in AEM.
- Create, edit and update pages using AEM best practices.
- Raise defects/enhancements on Jira.
- Brief design and content‑creation teams on new site imagery and copy needs.
- Manage digital assets (images, documents, videos) within the AEM DAM (Digital Asset Management) system.
- Conduct thorough reviews of migrated content to ensure it meets quality, branding, accessibility and localisation standards.
- Identify and escalate any migration issues, broken links, formatting errors or inconsistencies.
- Work closely with cross‑functional teams (IT, marketing, localisation, SEO) to align on content structure, tagging, localisation and publishing workflows.
- Document migration processes, issues and resolutions to support project governance and future best practices.
- Work with the wider team to help solve any site issues relating to non‑technical content – be it ecommerce‑journey content, fleet imagery, CMS defects, locations, ancillaries or campaign collateral.
- Run CMS training sessions with local market users.
- Update expired multi‑market ‘kill, move or keep’ content audits, and work with content management colleagues to amend site structures in line with recommendations from UX and SEO experts.
Skills, Experience & Knowledge
- 5+ years’ experience managing multilingual, multi‑channel content in a high‑volume B2C digital environment.
- AEM experience.
- Strong experience with digital content management and website operations.
- Solid understanding of SEO principles and the role of content in digital marketing.
- Excellent written and verbal English communication skills.
- Proven collaborative approach with flexibility in delivery.
- Strong organisational skills with the ability to prioritise competing workloads.
- Experience supporting multi‑market content strategies and governance processes.
- Experience contributing to product launch projects.
- Ecommerce copy writing ability.
- Experience training international users on CMS platforms.
- Technical experience with enterprise CMS solutions.
- Magnolia CMS experience.
- Multilingual skills: English plus one or more European languages.
What we offer:
- Generous Leave: 25 days holiday, plus bank holidays. Rising with length of service.
- Employee Assistance Programme (EAP): Provided by Health Assured – 24/7 support for your mental health and well being.
- Employee Discounts: Discounts on car rental across Avis Budget Group (including Zipcar).
- Pension Contribution: Company pension plan to help secure your future.
- Friends and Family Discount: Special rates for your loved ones.
- Onsite Amenities: Bracknell HQ offers free parking and access to a small onsite gym.
Digital Content Manager employer: Avis
At Avis Budget Group, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Digital Content Manager at our Bracknell HQ, you will benefit from generous leave, a supportive Employee Assistance Programme, and opportunities for professional growth while working in a dynamic environment that values your contributions. With onsite amenities like free parking and a gym, we ensure a balanced work-life experience for our team members.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Avis Budget Group or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital content strategy and think of ways you can contribute. We want to see you shine, so practice common interview questions and have your own ready to ask!
✨Tip Number 3
Showcase your skills! Create a portfolio that highlights your best work in digital content management. Include examples of multilingual projects, SEO strategies, and any AEM experience you have. This will give us a clear picture of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Avis Budget Group.
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Content Manager role. Highlight your experience with AEM and digital content management, and don’t forget to showcase your SEO knowledge. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Share specific examples of your past work that relate to the responsibilities listed in the job description. Let us know how you can contribute to our team!
Showcase Your Organisational Skills:Since this role requires strong organisational skills, make sure to mention any relevant experiences where you’ve successfully managed multiple projects or tasks. We love seeing how you prioritise and handle competing workloads!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Avis Budget Group!
How to prepare for a job interview at Avis
✨Know Your AEM Inside Out
Since this role heavily involves AEM, make sure you brush up on your knowledge of the platform. Familiarise yourself with its best practices, especially around content migration and management. Being able to discuss specific features or past experiences with AEM will show that you're ready to hit the ground running.
✨Showcase Your SEO Savvy
Understanding SEO is crucial for this position. Prepare examples of how you've optimised content in the past and be ready to discuss the impact of SEO on digital marketing strategies. This will demonstrate your ability to contribute to the team’s goals effectively.
✨Be Ready to Collaborate
This role requires working closely with various teams, so highlight your collaborative experiences. Think of specific instances where you’ve successfully worked with project managers, developers, or content strategists. This will illustrate your ability to thrive in a cross-functional environment.
✨Prepare for Practical Scenarios
Expect to face practical scenarios during the interview, such as how you would handle content migration issues or manage digital assets. Practising these scenarios can help you articulate your thought process and problem-solving skills clearly, which is key for this hands-on role.
