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- Tasks: Lead digital marketing strategies and optimise content for top brands like Avis and Budget.
- Company: Global leader in mobility solutions with a focus on innovation and customer experience.
- Benefits: 33 days holiday, employee discounts, mental health support, and onsite gym access.
- Why this job: Join a dynamic team and make a real impact in the travel and automotive sectors.
- Qualifications: Fluent in English and German with 5 years of digital marketing experience.
- Other info: Flexible work environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
As our Digital Marketing Manager, you will play a pivotal role in driving revenue growth and enhancing customer experience through digital channels. You will optimize marketing campaigns, manage our digital assets, and collaborate with a diverse, international team to achieve ambitious commercial objectives.
Responsibilities
- Manage and optimize our portfolio of digital content assets across responsive websites and mobile apps to increase revenue, improve customer satisfaction, reduce operating costs, and ensure top-tier site performance.
- Collaborate with IT teams to define and prioritize CMS and SEO requirements within the product roadmap, ensuring platform optimization.
- Lead the SEO strategy for Avis & Budget across international markets, focusing on revenue growth through organic search channels.
- Coordinate multiple agency partners to deliver effective organic search programs across markets, ensuring SEO best practices are followed and measurable results are achieved.
- Support the central translation, localization, and international keyword optimization processes to drive commercial success.
- Oversee the evolution of Google My Business/local listings content, managing agencies and in-house teams to optimize proximity search and local SEO.
- Implement campaigns for the Avis Preferred loyalty program and other product promotions.
- Develop and maintain online content for corporate and licensee sites, including fleet, locations, brands, products, and promotions. Solid understanding of CMS technologies and digital content management.
Qualifications
- Strong knowledge of SEO, including planning, briefing, and managing content to support SEO objectives.
- Demonstrated ability to design and implement multi-market digital processes in complex environments.
- Fluent in English and German Native.
- Minimum 5 years\’ proven experience in digital marketing.
- Experience in travel or automotive sectors is a strong advantage.
We are global leaders in mobility solutions, proudly managing iconic brands such as Avis and Budget. Our mission is to revolutionize the way people move by providing exceptional service and seamless customer experiences worldwide. To support our growth, we\’re looking for a dynamic Digital Marketing Manager to lead our digital strategy and boost our direct sales channels.
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Content Manager employer: Avis Budget Group
Contact Detail:
Avis Budget Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its digital marketing strategies. Show them you’re not just another candidate; demonstrate your passion for their mission and how you can contribute to their growth.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in SEO and content management, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Digital Marketing Manager. Highlight your experience with CMS technologies and SEO, as these are key for us. Use specific examples that showcase your skills in managing digital content and driving revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about digital marketing and how your background aligns with our mission at Avis and Budget. Be sure to mention your fluency in both English and German, as it’s a big plus for us.
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Did you boost organic search traffic or improve customer satisfaction? We love numbers, so include stats that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Avis Budget Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO and CMS technologies. Be ready to discuss how you've optimised content in the past and share specific examples of successful campaigns you've led.
✨Showcase Your Multilingual Skills
Since the role requires fluency in both English and German, practice speaking about your experiences in both languages. You might be asked to switch between them during the interview, so being comfortable with that will impress the interviewers.
✨Prepare for Scenario Questions
Think about potential challenges you might face in this role, like managing multiple agency partners or implementing a new SEO strategy. Prepare some thoughtful responses that demonstrate your problem-solving skills and ability to work in complex environments.
✨Highlight Your Team Collaboration Experience
This role involves working closely with IT teams and other agencies, so be ready to talk about your experience in collaborative projects. Share examples of how you've successfully coordinated with others to achieve common goals, especially in a digital marketing context.
