At a Glance
- Tasks: Drive digital marketing initiatives to boost sales and engage customers in the foodservice sector.
- Company: Join a well-established brand with ambitious growth plans and a collaborative culture.
- Benefits: Competitive salary, opportunities for growth, and a dynamic work environment.
- Other info: Work in a fast-paced environment with opportunities to innovate and experiment.
- Why this job: Make a real impact by optimising digital strategies and engaging with key customers.
- Qualifications: Experience in digital trade marketing and strong understanding of digital marketing fundamentals.
The predicted salary is between 35000 - 45000 £ per year.
Company Description: This is an exciting opportunity to join a well-established branded business with ambitious growth plans. You will play an important role in delivering and optimising digital activity across owned and paid channels, while helping to improve how we use data, automation and new technology to engage customers more effectively. The Digital Trade Marketing Executive is responsible for driving demand and accelerating sales through digital-first trade marketing initiatives across the foodservice channel. This role sits at the intersection of sales, marketing, and customers (distributors, wholesalers, and end users such as pubs, QSRs and restaurants), ensuring that brand strategies are translated into commercially effective trade activations. The position requires strong collaboration with internal teams (sales, category, marketing, supply chain) and external partners (distributors, buying groups, and key operators), with a focus on measurable ROI and execution excellence.
Job Description:
- Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration.
- Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention.
- Drive Aviko’s brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice.
- Lead trade marketing with key customers, strengthening Aviko’s branded presence across their digital channels to increase end user awareness and new business conversion.
- Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market.
- Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement.
- Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps.
- Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility.
- Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.
Qualifications:
- Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.
- Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation.
- Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads.
- Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth.
- Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively.
- Strong copywriting and content editing skills for digital channels.
- Confident in using insights and performance data to recommend improvements and optimise results.
- Excellent organisational skills and attention to detail.
- A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.
Digital Trade Marketing Executive in Salford employer: Aviko
Join a dynamic and forward-thinking company that values innovation and collaboration, where as a Digital Trade Marketing Executive, you will have the opportunity to shape impactful digital marketing strategies in the vibrant foodservice sector. With a strong emphasis on employee growth, our supportive work culture encourages continuous learning and experimentation, while our ambitious growth plans offer unique opportunities for career advancement. Located in the UK & Ireland, you will be part of a team that thrives on creativity and data-driven decision-making, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Trade Marketing Executive in Salford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. The more you engage, the better your chances of landing that Digital Trade Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can drive demand and improve customer engagement using your knowledge of SEO, CRM, and multi-channel campaigns.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly shows your enthusiasm for joining our team. Let’s get you started on this journey!
We think you need these skills to ace Digital Trade Marketing Executive in Salford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Trade Marketing Executive role. Highlight your experience in digital marketing, especially within FMCG, and showcase any relevant projects that demonstrate your skills in SEO, email campaigns, and customer engagement.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital trade marketing and how your background aligns with our goals at StudySmarter. Be specific about your achievements and how they relate to the job description.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to mention any experience you have with monitoring KPIs and using insights to drive decisions. We love candidates who can turn numbers into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Aviko
✨Know Your Digital Marketing Fundamentals
Make sure you brush up on your digital marketing knowledge, especially around customer journeys and lead generation. Be ready to discuss how you've applied these concepts in previous roles, particularly in an FMCG environment.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your past roles. Bring examples of how you've monitored KPIs and translated insights into actionable strategies that improved campaign performance.
✨Demonstrate Collaboration Experience
This role requires strong collaboration with various teams. Think of specific instances where you've worked closely with sales, marketing, or external partners to achieve a common goal. Highlight your project management skills and how you handled multiple priorities.
✨Be Ready to Discuss Innovation
With a focus on AI and automation, be prepared to share your thoughts on how these technologies can enhance digital trade marketing. Discuss any experiences you have with implementing new tools or processes that improved efficiency or personalisation.
