At a Glance
- Tasks: Drive digital marketing initiatives to boost sales and brand visibility in the foodservice sector.
- Company: Join Aviko, a global leader in potato products with a vibrant team culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Based in Manchester, this role offers a chance to innovate and collaborate with diverse teams.
- Why this job: Be at the forefront of digital marketing and make a real impact on brand success.
- Qualifications: Experience in digital trade marketing within FMCG and strong project management skills.
The predicted salary is between 30000 - 40000 £ per year.
Aviko is a top 5 global market leader in potato products, bringing joy to tables around the world. With 2,500 colleagues worldwide, Aviko connects people, cultures and tastes through a diverse portfolio of potato products, working closely with growers, suppliers, customers, chefs and consumers across the entire chain. This is an exciting opportunity to join a well-established branded business with ambitious growth plans.
The Digital Trade Marketing Executive will play an important role in delivering and optimising digital activity across owned and paid channels, while helping to improve how Aviko uses data, automation and new technology to engage customers more effectively. This role is responsible for driving demand and accelerating sales through digital-first trade marketing initiatives across the foodservice channel, sitting at the intersection of sales, marketing, and customers (distributors, wholesalers, and end users such as pubs, QSRs and restaurants), ensuring brand strategies are translated into commercially effective trade activations.
The position requires strong collaboration with internal teams (sales, category, marketing, supply chain) and external partners (distributors, buying groups, and key operators), with a focus on measurable ROI and execution excellence.
What will you do?
- Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration.
- Deliver and optimise customer lifecycle marketing across the UK & Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention.
- Drive Aviko's brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice.
- Lead trade marketing with key customers, strengthening Aviko's branded presence across their digital channels to increase end user awareness and new business conversion.
- Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market.
- Lead Search Everywhere Optimisation (SEO, GEO, SGE & AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement.
- Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps.
- Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility.
- Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.
What do you bring?
- Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.
- Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation.
- Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads.
- Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth.
- Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively.
- Strong copywriting and content editing skills for digital channels.
- Confident in using insights and performance data to recommend improvements and optimise results.
- Excellent organisational skills and attention to detail.
- A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.
More info: Manchester, UK | 40 hours | Contact: Ruben van de Kolk, Corporate Recruiter.
Digital Trade Marketing Executive in Manchester employer: Aviko Rixona
Aviko is an exceptional employer, offering a dynamic work environment in Manchester where innovation meets tradition. As a top global player in the potato products market, employees benefit from a collaborative culture that fosters professional growth and development, alongside exciting opportunities to engage with diverse stakeholders across the foodservice industry. With a strong focus on digital marketing initiatives, Aviko empowers its team members to leverage cutting-edge technology and data-driven strategies, ensuring a rewarding career path in a company committed to excellence and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Trade Marketing Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aviko Rixona and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aviko Rixona are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aviko Rixona on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aviko Rixona. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Trade Marketing Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aviko Rixona. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aviko Rixona:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aviko Rixona’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aviko Rixona
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aviko Rixona will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aviko Rixona, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
