At a Glance
- Tasks: Promote iconic ice cream brands and build strong customer relationships.
- Company: Join the world’s largest ice cream business with famous brands like Walls and Ben & Jerry’s.
- Benefits: Earn £29,000 plus bonuses, enjoy a tax-free lunch allowance, and flexible working.
- Other info: Enjoy continuous development and a supportive work environment.
- Why this job: Make an impact in-store while driving growth for beloved ice cream brands.
- Qualifications: Target-driven team player with strong communication skills; FMCG experience is a plus.
The predicted salary is between 29000 - 29000 £ per year.
Location – Cornwall, Turo & Surrounding areas (Ideal postcode TR1)
Permanent, Full time – 40 hours per week
Salary £29,000 basic, 10% Bonus, Lunch allowance & other benefits
We are the world’s largest ice cream business with iconic brands such as Walls, Cornetto, and Ben & Jerry’s. As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and also responsible for identifying, winning new, high-potential accounts. Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.
What you’ll do:
- Partner with customers by building strong, long‑lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
- Drive outstanding in‑store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
- Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
- Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
- Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
- Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
- Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.
About you:
- You’re a fun, driven, and target‑orientated team player who loves bringing brands to life and making things happen in-store.
- You’re commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
- You have excellent communication and people skills, with the confidence to influence a wide range of stakeholders.
- You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories. Not essential but desirable.
- You’re organised and disciplined, with strong administration, planning, and negotiation skills.
- You’re IT‑literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
- You’re self‑motivated, adaptable, and able to work both independently and as part of a high‑performing team.
- Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role all essential.
What we offer:
- A starting salary of £29,000, smash your targets and earn up to 10% annual bonus!
- Tax Free Lunch Allowance
- A company vehicle & fuel card.
- Flexible (SMART) working
- Continuous coaching, learning & development
- Employee Assistance Programme
- 23 days paid holiday + public holidays
- Annual leave purchase scheme
Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check.
Customer Development Executive in Truro employer: Avidity
At McCurrach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters growth and collaboration. As a Customer Development Executive in the picturesque Cornwall area, you will enjoy competitive benefits including a generous salary, performance bonuses, and a tax-free lunch allowance, all while working with iconic brands like Walls and Ben & Jerry’s. Our commitment to continuous learning and development ensures that you have ample opportunities to advance your career in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Development Executive in Truro
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Customer Development Executive at Avidity, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Avidity. Tailor your message to explain why you’re drawn to them and how you can contribute as a Customer Development Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Customer Development Executive in Truro
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Avidity:When writing your cover letter, make sure to tailor your message specifically for Avidity. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Avidity
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Avidity that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Avidity that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Avidity’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
