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- Tasks: Drive brand growth for Lillet Spritz Rosé across diverse venues in London.
- Company: Join Pernod Ricard, a leader in the spirits industry with a focus on inclusivity.
- Benefits: Earn up to ÂŁ34k, enjoy bonuses, a company car, and flexible working options.
- Why this job: Be part of an exciting team that creates memorable brand experiences.
- Qualifications: Sales or customer-facing experience is a plus; enthusiasm and a willingness to learn are key.
- Other info: Enjoy a supportive environment with great career development opportunities.
The predicted salary is between 28000 - 34000 ÂŁ per year.
Overview
Field Sales & Marketing Executive – Pernod Ricard
Territory: London
Contract: 12-Months Fixed-Term
Salary: Up to ÂŁ34k per annum plus performance-related bonus, company car & fuel card
Would you like to be part of our Pernod Ricard UK On-Trade team? We are launching a role focused on accelerating the growth of Lillet Spritz Rosé across London. This exciting fixed-term position offers the opportunity to play an integral role in strengthening the brand’s distribution, visibility, and rate of sale across a diverse range of on-trade venues. You will engage with a broad mix of outlets – from French bistros and wine bars to terraces, brunch spots, and premium pub groups – helping to build relationships, support teams in venue, and create moments that bring the Lillet brand to life through sampling, advocacy, sales, and activation. You’ll work closely with our local sales team and central brand team to increase brand presence, secure menu listings, deliver perfect‑serve training, and run engaging on‑trade events.
What will you be doing?
- Identify new on‑trade outlets that align with the Lillet Spritz Rosé brand
- Drive new distribution, menu listings, and back‑bar visibility
- Deliver inclusive, welcoming sampling activity — Lillet’s “superpower” — across priority venues
- Support events and seasonal activations including Aperitif Hour and Le Petit Spritz
- Ensure POS, menus, and visibility touchpoints are accessible, consistent, and on‑brand
- Provide supportive, confidence‑building staff training to deliver a consistent perfect serve
- Collaborate with BDEs/CAEs to strengthen rate of sale in high‑potential accounts
- Capture insights and feedback to help shape future brand growth
If you enjoy working in varied environments, building meaningful relationships, and creating positive brand experiences, this role could be a great match.
What experience do you need?
We welcome applicants from a wide range of backgrounds. Experience in field sales, brand activation, hospitality, or any customer‑facing role is helpful, but we’re equally interested in people who can demonstrate the right mindset, enthusiasm, and willingness to learn. You will also feel comfortable using a tablet/device to record visit data and insights.
Key strengths include:
- Confident, respectful, and adaptable communication
- Ability to build trust and long‑term relationships
- Sales, influencing, or negotiation skills
- Experience in brand advocacy, activation, or hospitality (beneficial but not essential)
- A proactive, solutions‑focused, and collaborative approach
- Curiosity about spirits, cocktails, or Spritz culture (training will be provided)
Why join our team?
People are at the heart of our business. We are committed to creating an environment where everyone feels valued, supported, and able to thrive, and we’re proud of our inclusive approach to work. Alongside your pension, here are some of the key benefits:
- Up to £34k salary per annum plus a performance‑related bonus of up to 10%
- A workplace that champions equality, inclusion, and diversity
- Company car & fuel card
- 23 days’ holiday + public holidays, with the option to purchase 5 additional days
- Family‑friendly policies, including enhanced maternity and paternity leave
- Smart working policy supporting flexibility and healthy work/life balance
- Mental wellbeing support through our Employee Assistance Programme & Grocery Aid
- Annual pay reviews and access to early pay options
- Discounts, life assurance (x3 salary), enhanced sick pay, health cash plan, discounted private healthcare & more
If you enjoy managing your own schedule, value variety and autonomy, and have an eye for detail, we’d love to hear from you.
Additional Information
This role requires a full UK manual driving licence (with no more than 6 points and no previous bans).
Field Sales & Marketing Executive employer: Avidity
Contact Detail:
Avidity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales & Marketing Executive
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into Lillet Spritz Rosé and its unique selling points. This will not only impress your interviewers but also help you articulate how you can contribute to the brand's growth.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get the inside scoop on the company culture and expectations. Plus, it shows your genuine interest in the role and can give you a leg up during the hiring process.
✨Tip Number 3
Practice your pitch! Prepare a short, engaging story about your past experiences that highlight your sales skills and ability to build relationships. Tailor it to reflect how you can bring value to the Field Sales & Marketing Executive role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Field Sales & Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Field Sales & Marketing Executive role. Highlight any relevant experience in sales, brand activation, or hospitality to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the Lillet brand and how you can contribute to its growth. Be genuine and let your personality come through – we love seeing enthusiasm!
Showcase Your Communication Skills: Since this role involves building relationships, demonstrate your communication prowess in your application. Use clear, confident language and provide examples of how you've successfully engaged with customers or clients in the past.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and you’ll be one step closer to joining our fantastic team at Pernod Ricard!
How to prepare for a job interview at Avidity
✨Know Your Brand
Before the interview, dive deep into the Lillet Spritz Rosé brand. Understand its history, values, and what makes it unique in the market. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your People Skills
As a Field Sales & Marketing Executive, building relationships is key. Prepare examples of how you've successfully engaged with customers or clients in the past. Highlight your ability to adapt your communication style to different audiences, whether it's a bistro owner or a pub manager.
✨Demonstrate Your Sales Savvy
Be ready to discuss your sales experience, even if it's from a different industry. Think of specific instances where you influenced a sale or negotiated a deal. This will help illustrate your capability to drive distribution and visibility for the brand.
✨Ask Insightful Questions
Prepare thoughtful questions about the role and the company culture. Inquire about their approach to brand activation or how they measure success in this position. This shows that you're not just interested in the job, but also in contributing to the company's growth.
