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- Tasks: Drive sales of iconic beers and soft drinks in your local area.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier.
- Benefits: Starting salary of £29,750 plus a 20% bonus and company vehicle.
- Why this job: Be part of a dynamic team and make an impact in the beverage industry.
- Qualifications: Passion for sales, strong communication skills, and a valid UK driving licence.
- Other info: Exciting career growth opportunities and comprehensive training provided.
The predicted salary is between 29750 - 35700 £ per year.
Overview **** Applications for this position will close on the 7th November 2025 ****Customer Development Executive – McCurrach on behalf of Carlsberg BritvicLocation –Shrewsbury & Surrounding areas (Ideal postcode SY1)Permanent ,Full time – 40 hours per weekSalary £29,750 basic + 20% BonusReady to power up your Sales career? Passionate about the most iconic and popular beers and soft drinks?Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic\’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot\’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.In this role as Customer Development Executive , you will help grow Carlsberg Britvic market share within your defined territory. Working as part of a successful team, you will drive sales of our fantastic portfolio of Beers, Ciders and Soft Drinks by maximising brand availability and visibility in Symbol and Independent stores.This is a unique opportunity to join this exciting partnership, where we will equip you with the necessary tools, training, and support to succeed.WHAT YOU\’LL DOWorking with a Regional Sales Manager, and selling our amazing Soft Drinks and Beers portfolio, you will be responsible for making face-to-face contact with Convenience (Symbol & Independent) retailers, establishing and retaining new business opportunities, and delivering a business plan for your territory focused on maximising sales opportunities.If you bring the energy and passion, we will support and develop you to:Partner with our customers by building outstanding relationships in convenience stores, understanding retailer\’s needs, their local consumers, and executing solutions.Adopt a full category based selling approach to growing and developing every outlet you work with for the benefit of both the retail outlet and Carlsberg Britvic.Create a winning territory business plan and take a business development approach in your territory to grow sales and market share.Use data and evidence-based retailer successes to drive best practice in your territory, region, and across the team.Develop a growth mindset and adaptable approach that demonstrates an ability to offer alternative approaches to tackling challenges and winning over your stores.ABOUT YOUYou are a fun, passionate, driven, and target-orientated team player who can bring brands to life!Your entrepreneurial style means that you thrive on being the key contact for customers, driving new business, and maintaining sustainable relationships.You are eager to win, advocating our brands and putting consumers at the heart of what we do and sell.Strong communication, presentation, and interpersonal skills will be key to your success in this role.You may have previous experience in Direct Sales/Convenience or FMCG.Good administration, organisational and planning skills, commercially astute with great negotiation techniques.Self-motivated & IT and Social Media literate.Strong and Resilient with the personal energy and will to act at pace.Participating as part of a team in a proactive manner.Full valid manual driving licence, eligibility to work in the UK and live within a 60-minute commute from the location of the role all essential.WHAT WE OFFERA starting salary of £29,750, smash your targets and earn a 20% quarterly bonus!A company vehicle & fuel card.Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check
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Customer Development Executive employer: Avidity
Contact Detail:
Avidity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Executive
✨Tip Number 1
Get to know the company inside out! Research Carlsberg Britvic's brands and their market presence. This will help you tailor your conversations and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for face-to-face interviews by practising your pitch. Highlight your sales experience and how you can drive growth for Carlsberg Britvic. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and shows your enthusiasm for the position. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Customer Development Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and the brands shine through. We want to see that you’re not just looking for any job, but that you’re genuinely excited about joining Carlsberg Britvic and driving sales in the beverage industry.
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience and skills that match the job description. We’re looking for someone who can build relationships and drive sales, so showcase any past roles where you’ve done just that!
Be Clear and Concise: Keep your application clear and to the point. We appreciate a well-structured application that makes it easy for us to see your qualifications and experiences. Avoid fluff and focus on what makes you a great fit for the Customer Development Executive role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Carlsberg Britvic.
How to prepare for a job interview at Avidity
✨Know Your Brands
Before the interview, dive deep into Carlsberg Britvic's portfolio. Familiarise yourself with their beers and soft drinks, like Carlsberg Danish Pilsner and J2O. Showing genuine enthusiasm and knowledge about the products will impress your interviewers.
✨Demonstrate Your Sales Skills
Prepare to discuss your previous sales experiences, especially in Direct Sales or FMCG. Think of specific examples where you successfully built relationships with retailers or drove sales. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Show Your Team Spirit
This role is all about collaboration, so be ready to talk about how you've worked effectively in a team before. Share instances where you contributed to a team's success or helped a colleague overcome challenges. Highlighting your team player attitude will resonate well.
✨Be Ready for Challenges
The job requires resilience and adaptability. Prepare to discuss how you've tackled challenges in the past, particularly in sales or customer development. Think of creative solutions you've implemented and be ready to share your growth mindset.
