Customer Development Executive
Customer Development Executive

Customer Development Executive

Northampton Full-Time 29750 - 35700 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales of iconic beers and soft drinks in local convenience stores.
  • Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier.
  • Benefits: Competitive salary, 20% bonus, company vehicle, and fuel card.
  • Why this job: Be part of a dynamic team and make an impact in your community.
  • Qualifications: Passion for sales, strong communication skills, and a valid UK driving licence.
  • Other info: Exciting career growth opportunities in a fun and energetic environment.

The predicted salary is between 29750 - 35700 £ per year.

Overview

*** The role starts in March 2026***

Customer Development Executive – McCurrach onbehalf of The Magnum Ice Cream Company

Location – Northampton & Surrounding areas (Ideal postcode NN1)

other postcodes :NN99, NN2, NN4, NN5, NN7, NN3, NN6, MK19, NN12, NN29

Permanent ,Full time – 40 hours per week

Salary £29,000 basic, 10% Bonus, Lunch allowance & other benefits

Ready to build your career with the world’s most loved ice cream brands? Passionate about creating moments of pure pleasure enjoyed by millions every day?

The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.

For more than 100 years, we’ve taken pleasure seriously—delivering happiness with every lick and scoop and creating unforgettable experiences for generations of ice cream lovers.

Today, we’re on a mission to become the ultimate snacking company. A place where growth, innovation, ownership mentality, and high performance are encouraged and rewarded. Where our people thrive, and where we craft extraordinary ice cream experiences that turn everyday moments into lasting memories.

Because at the Magnum Ice Cream Company, we know one simple truth: life tastes better with ice cream.

As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and also responsible for identifying ,winning new, high-potential accounts.

Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.

This is a unique opportunity to join the world’s leading Ice Cream company, where you’ll be equipped with the right tools, training, and support to succeed

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

WHAT YOU’LL DO

  • Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.

  • Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.

  • Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.

  • Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.

  • Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
  • Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.

  • Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

ABOUT YOU

You’re a fun, driven, and target-orientated team player who loves bringing brands to life and making things happen in-store.

  • You’re commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
  • You have excellent communication and people skills, with the confidence to influence a wide range of stakeholders.

  • You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories.- Not essential but desirable

  • You’re organised and disciplined, with strong administration, planning, and negotiation skills.

  • You’re IT-literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.

  • You’re self-motivated, adaptable, and able to work both independently and as part of a high-performing team.

  • Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role all essential.

WHAT WE OFFER

  • A starting salary of £29,000, smash your targets and earn upto 10% annual bonus!
  • Tax Free Lunch Allowance
  • A company vehicle & fuel card.
  • Flexible (SMART) working

  • Continuous coaching, learning & development

  • Employee Assistance Programme

  • 23 days paid holiday + public holidays

  • Annual leave purchase scheme

Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check

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Customer Development Executive employer: Avidity

Carlsberg Britvic is an exceptional employer that prioritises the success and growth of its employees, offering a vibrant work culture where passion for iconic beverages meets professional development. With a competitive salary, performance-based bonuses, and comprehensive training, you will thrive in a supportive environment that encourages innovation and relationship-building within the community. Located in Northampton, this role provides the unique opportunity to engage with local retailers while being part of a leading multi-beverage supplier in the UK.
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Contact Detail:

Avidity Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Customer Development Executive

✨Tip Number 1

Get to know the company inside out! Research Carlsberg Britvic's products and values. When you walk into that interview, you want to show them you're not just another candidate; you're someone who genuinely cares about their brands.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!

✨Tip Number 3

Practice your pitch! You’ll need to sell yourself just like you would sell their products. Prepare a short, engaging story about your experience and how it relates to the role of Customer Development Executive.

✨Tip Number 4

Follow up after your interview! A quick thank-you email can set you apart from other candidates. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.

We think you need these skills to ace Customer Development Executive

Sales Skills
Relationship Building
Business Development
Category Management
Data Analysis
Communication Skills
Presentation Skills
Negotiation Techniques
Organisational Skills
Planning Skills
Self-Motivation
IT Literacy
Social Media Literacy
Resilience
Teamwork

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the brands shine through! We want to see how passionate you are about beers and soft drinks, so don’t hold back on sharing your love for our products.

Tailor Your CV: Make sure your CV is tailored to the Customer Development Executive role. Highlight any relevant experience in sales or FMCG, and showcase your skills in building relationships and driving sales. We want to see how you can bring value to our team!

Be Specific: In your cover letter, be specific about how you plan to tackle the challenges of the role. Use examples from your past experiences to demonstrate your problem-solving skills and adaptability. We love seeing candidates who think outside the box!

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Carlsberg Britvic!

How to prepare for a job interview at Avidity

✨Know Your Brands

Before the interview, dive deep into Carlsberg Britvic's portfolio. Familiarise yourself with their beers and soft drinks, like Carlsberg Danish Pilsner and J2O. Being able to discuss these brands confidently will show your passion and understanding of the products you'll be selling.

✨Showcase Your Sales Skills

Prepare examples from your past experiences that highlight your sales achievements. Think about how you’ve built relationships with clients or driven sales in previous roles. This will demonstrate your ability to thrive in a target-oriented environment, which is crucial for the Customer Development Executive role.

✨Understand the Market

Research the convenience store landscape in Northampton and surrounding areas. Knowing the local market dynamics and consumer preferences will help you articulate how you can maximise brand visibility and availability in those stores during your interview.

✨Be Ready to Adapt

The job requires a growth mindset and adaptability. Prepare to discuss how you've tackled challenges in the past and be ready to suggest alternative approaches. This will show that you can think on your feet and are willing to innovate to achieve success.

Customer Development Executive
Avidity
Location: Northampton

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