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- Tasks: Drive sales of iconic beers and soft drinks in your local area.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier.
- Benefits: Earn ÂŁ29,750 plus a 20% bonus, company vehicle, and fuel card.
- Why this job: Be part of a dynamic team and make an impact in the beverage industry.
- Qualifications: Passion for sales, strong communication skills, and a valid driving licence required.
- Other info: Great opportunity for career growth and development in a fun environment.
The predicted salary is between 29750 - 35700 ÂŁ per year.
Overview
*** The role starts in February 2026 ***
Customer Development Executive – McCurrach onbehalf of The Magnum Ice Cream Company
Location – Peterborough & Surrounding areas (Ideal postcode PE4)
Permanent ,Full time – 40 hours per week
Salary ÂŁ29,000 basic, 10% Bonus, Lunch allowance & other benefits
Ready to build your career with the world’s most loved ice cream brands? Passionate about creating moments of pure pleasure enjoyed by millions every day?
The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.
For more than 100 years, we’ve taken pleasure seriously—delivering happiness with every lick and scoop and creating unforgettable experiences for generations of ice cream lovers.
Today, we’re on a mission to become the ultimate snacking company. A place where growth, innovation, ownership mentality, and high performance are encouraged and rewarded. Where our people thrive, and where we craft extraordinary ice cream experiences that turn everyday moments into lasting memories.
Because at the Magnum Ice Cream Company, we know one simple truth: life tastes better with ice cream.
As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and also responsible for identifying ,winning new, high-potential accounts.
Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.
This is a unique opportunity to join the world’s leading Ice Cream company, where you’ll be equipped with the right tools, training, and support to succeed.
If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
WHAT YOU’LL DO
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Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
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Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
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Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
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Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
- Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
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Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
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Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.
ABOUT YOU
You’re a fun, driven, and target-orientated team player who loves bringing brands to life and making things happen in-store.
- You’re commercially focused, resilient, and tenacious, with the strong desire to win and grow your territory.
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You have excellent communication and people skills, with the confidence to influence a wide range of stakeholders.
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You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories.- Not essential but desirable
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You’re organised and disciplined, with strong administration, planning, and negotiation skills.
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You’re IT‑literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
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You’re self‑motivated, adaptable, and able to work both independently and as part of a high‑performing team.
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Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role all essential.
WHAT WE OFFER
- A starting salary of ÂŁ29,000, smash your targets and earn up to 10% quarterly bonus!
- Tax Free Lunch Allowance
- A company vehicle & fuel card.
Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check.
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Customer Development Executive employer: Avidity
Contact Detail:
Avidity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Executive
✨Tip Number 1
Get to know the company inside out! Research Carlsberg Britvic and their products, especially the beers and soft drinks you'll be selling. This will help you connect with the interviewers and show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Customer Development Executive role. Plus, it shows you're proactive!
✨Tip Number 3
Prepare for those face-to-face interactions! Practice your pitch and how you'd approach retailers. Think about how you can demonstrate your sales skills and relationship-building abilities during the interview.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team and ready to take that next step in your sales career.
We think you need these skills to ace Customer Development Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Development Executive role. Highlight your sales experience and any relevant skills that match what we're looking for, like strong communication and relationship-building abilities.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for our brands and how you can contribute to our success. Be sure to mention specific examples of how you've driven sales or built relationships in the past.
Showcase Your Energy and Passion: We love candidates who bring energy and enthusiasm! Make sure your application reflects your personality and passion for the beverage industry. Let us see how you can bring our brands to life!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Avidity
✨Know Your Brands
Before the interview, dive deep into Carlsberg Britvic's portfolio. Familiarise yourself with their iconic beers and soft drinks. Being able to discuss specific products and how they fit into the market will show your passion and understanding of the role.
✨Showcase Your Sales Skills
Prepare examples from your past experiences where you've successfully driven sales or built relationships with retailers. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Understand the Market
Research the convenience store landscape in your area. Be ready to discuss trends, challenges, and opportunities you see for Carlsberg Britvic. This will demonstrate your proactive approach and ability to think strategically about your territory.
✨Bring Your Energy
This role is all about passion and enthusiasm! During the interview, let your personality shine through. Show them that you're not just a candidate, but someone who genuinely loves the brands and is excited about driving sales and building relationships.
