Client Leadership Opportunity with Avidity Group
About the role
Location: Flexible across the UK, ideally Midlands to South East (home-based with travel)
Salary: £55,000–£60,000 plus car allowance, bonus, private healthcare, annual leave purchase scheme and a comprehensive benefits package.
About the Role
Are you an experienced Client Leader, Client Services Manager, Account Director or Senior Field Sales Leader with a proven track record in the FMCG retail – grocery, convenience or other field marketing channels? We're looking for an individual who truly understands the dynamics of field sales and outsourced sales solutions, having built their career either agency-side or brand-side. You'll have extensive experience leading large, geographically dispersed field teams through a management structure or directly, owning senior client relationships, and delivering exceptional commercial results within a fast-paced FMCG environment.
This is a senior strategic leadership role within Avidity Group (often known internally as Account Manager), and experience of managing large-scale field sales operations, alongside significant client ownership and P&L accountability, is essential.
Whether your experience has been gained across Grocery, Convenience, Impulse, On-Trade, Away From Home, Wholesale or broader Retail channels, you'll bring a strong understanding of what it takes to drive performance, influence stakeholders and deliver growth in a highly competitive FMCG retail market.
We're looking for someone who can:
- Build trusted, senior-level partnerships to own the client relationship
- Lead large field sales teams through an established management structure, creating high performing and engaged teams
- Demonstrate strong commercial acumen, including full P&L ownership and delivery against ambitious KPIs.
- Use data, insight and market intelligence to identify trends, uncover opportunities and shape strategic recommendations and direction
- Translate complex datasets into compelling, client-focused narratives that influence decision making and demonstrate ROI
- Turn client strategy into clear, actionable field plans that drive performance in market
- Balance strategic thinking with operational excellence to ensure successful delivery across all aspects of the account
What You'll Be Doing
You'll lead the strategic client relationship, overseeing planning, performance and commercial delivery across a medium to large field operation. Working closely with your client stakeholders, internal stakeholders and field team, you'll use insight from multiple data sources to evaluate performance, identify risks and opportunities, and shape future recommendations. Data and insight will be central to your success in this role. You'll be comfortable analysing large volumes of performance data, identifying meaningful trends and translating findings into clear, compelling stories that support decision making. Whether presenting to clients, influencing senior leaders or driving field team focus, you'll use data to demonstrate impact, challenge thinking and unlock opportunities for growth. You'll also continually look for ways to improve performance, optimise operations and drive additional value for both the client and the business.
Why Join Us?
This is an opportunity to join one of Avidity Group's industry-leading client teams across Standout, McCurrach, Wave or Zing, working with some of the UK's most recognised FMCG and retail brands. If you've built your career in field sales and are looking for a role where your industry expertise, commercial leadership and client partnership skills will genuinely shape business success, we'd love to hear from you.
Your tasks
Lead strategic client relationships and oversee performance across field operations.
Your profile
Proven experience in FMCG retail and managing large field teams.
What's also included
Competitive salary, car allowance, bonus, private healthcare, and more.
Tech stack & ways of working
Client Leadership Opportunity with Avidity Group employer: Avidity
Avidity in Glasgow is an exceptional employer that prioritises employee well-being and professional growth. With a flexible hybrid working model, employees enjoy the balance of home-based work and collaborative office time, fostering a supportive and engaging work culture. The company is committed to enhancing colleague experiences through continuous development opportunities and a focus on compliance and positive workplace relations.
Your perspectives
Shape business success with your expertise in field sales and client partnerships.
StudySmarter Expert Advice
Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Avidity as a field sales pro!
Scout Out the Competition
Research potential competitors for Avidity and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Avidity’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
Some tips for your application 🫡
Show Off Your Sales Savvy
For a field-sales role like this one at Avidity, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter
Your cover letter should reflect not just your enthusiasm for the role at Avidity, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills
Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance
If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Avidity.
How to prepare for a job interview at Avidity
Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
Know Your Product Inside Out
Having a solid understanding of the products or services that Avidity offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Avidity but also helps you get a feel for whether you’d thrive in that environment.
