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- Tasks: Promote iconic ice cream brands and build strong customer relationships.
- Company: Join the world’s largest ice cream business with a fun, innovative culture.
- Benefits: £29,000 salary, 10% bonus, lunch allowance, flexible working, and 23 days holiday.
- Why this job: Make an impact in the ice cream industry and grow your career with us.
- Qualifications: Target-driven, team player with strong organisational and negotiation skills.
- Other info: Full UK driving licence required; enjoy continuous coaching and development.
The predicted salary is between 29000 - 34800 £ per year.
The role starts in March 2026. Customer Development Executive - McCurrach on behalf of The Magnum Ice Cream Company.
Location: Brighton & Surrounding areas (Ideal postcode BN1). Permanent, full time – 40 hours per week. Salary £29,000 basic, 10% Bonus, Lunch allowance & other benefits.
Ready to build your career with the world’s most loved ice cream brands? Passionate about creating moments of pure pleasure enjoyed by millions every day? The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.
As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and also responsible for identifying, winning new high-potential accounts. Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.
This is a unique opportunity to join the world’s leading Ice Cream company, where you’ll be equipped with the right tools, training, and support to succeed. If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
What You’ll Do
- Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
- Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
- Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
- Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
- Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
- Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
- Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.
About You
- You’re a fun, driven, and target-orientated team player who loves bringing brands to life and making things happen in-store.
- You’re commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
- You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories. Not essential but desirable.
- You’re organised and disciplined, with strong administration, planning, and negotiation skills.
- You’re IT-literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
- You’re self-motivated, adaptable, and able to work both independently and as part of a high-performing team.
- Full valid driving licence, eligibility to work in the UK, and living within a commutable distance from the role are essential.
What We Offer
- A starting salary of £29,000, with targets and up to 10% annual bonus.
- Tax Free Lunch Allowance.
- A company vehicle & fuel card.
- Flexible (SMART) working.
- Continuous coaching, learning & development.
- Employee Assistance Programme.
- 23 days paid holiday + public holidays.
- Annual leave purchase scheme.
Please note this role requires a full UK driving licence (with no more than 6 points or previous bans). All offers will be subject to successful completion of a DVLA licence check.
Customer Development Executive in Brighton employer: Avidity
Contact Detail:
Avidity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Executive in Brighton
✨Tip Number 1
Get to know the company inside out! Research Magnum Ice Cream Company and its brands like Wall’s and Ben & Jerry’s. Understanding their mission and values will help you connect your passion for ice cream with what they’re looking for in a Customer Development Executive.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. This can give you insider knowledge and potentially a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to sales and customer development. Think about how you can showcase your previous experience in FMCG or field sales, even if it’s not directly related. We want to see your drive and adaptability!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to make an impact in the world of ice cream!
We think you need these skills to ace Customer Development Executive in Brighton
Some tips for your application 🫡
Show Your Passion for Ice Cream: When you write your application, let your love for ice cream shine through! Share why you’re excited about working with iconic brands like Magnum and how you can contribute to creating those unforgettable moments of pleasure.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in FMCG or sales. We want to see how your skills align with the role of Customer Development Executive and how you can drive growth in our territory.
Be Data-Driven: Since this role involves using data to track performance, mention any experience you have with data analysis or using insights to make decisions. Show us that you can leverage data to boost sales and market share!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you started on your journey with the world’s leading ice cream company.
How to prepare for a job interview at Avidity
✨Know Your Ice Cream
Familiarise yourself with the Magnum Ice Cream Company and its iconic brands like Wall’s and Ben & Jerry’s. Understand their product range, recent campaigns, and market position. This knowledge will help you demonstrate your passion for the brand and show that you're ready to promote their portfolio effectively.
✨Showcase Your Sales Skills
Prepare examples from your past experiences where you've successfully driven sales or developed accounts. Be ready to discuss how you used data to inform your strategies and decisions. Highlight your ability to build strong relationships with customers, as this is key for a Customer Development Executive.
✨Plan Your Territory Strategy
Think about how you would approach creating a territory business plan. Consider how you would identify high-potential accounts and what strategies you would use to increase distribution and visibility. Being able to articulate your thought process will impress the interviewers.
✨Be Organised and Detail-Oriented
Demonstrate your organisational skills by discussing how you manage your time and tasks. Mention any tools or systems you use to stay on top of your responsibilities, especially in terms of reporting and compliance. This role requires strong administrative standards, so showing that you can handle this will be crucial.
