At a Glance
- Tasks: Lead and inspire a sales team to achieve targets and drive results.
- Company: Join a dynamic team representing iconic brands like McVitie’s and Jaffa Cakes.
- Benefits: Enjoy 25 days holiday, a company car, pension scheme, and career development.
- Other info: Field-based role with travel; perfect for those who love a dynamic work environment.
- Why this job: Make a real impact in a leadership role within the FMCG industry.
- Qualifications: Experience in team leadership and strong communication skills required.
The predicted salary is between 37800 - 42180 £ per year.
Area Covers Midlands + Northern Ireland (ideal location is within easy access of either Birmingham or Belfast airport).
Employment Type: Permanent, Full-Time (Monday‑Friday).
Salary: up to £37,800 per annum + 10% OTE bonus, company car & fuel card plus other great benefits.
Can you lead, motivate and engage a sales team to deliver results? We have a unique opportunity to join us as a Regional Manager on our pladis Convenience account. As a Regional Manager your focus will be on inspiring, motivating and managing performance within your field team – ensuring delivery of results through field‑based coaching, team meetings, training, development and appraisals.
Ideally, you will have experience of leading a field‑based team preferably within the FMCG industry. You will also have experience in a client‑facing environment and be strong at building relationships with key stakeholders. Our pladis team represents McVitie’s, Mini Cheddars, Jaffa Cakes, Jacobs, Go Ahead, Tuc, to name a few. Calling on Convenience outlets, we work with our current customer base and target new customers to drive sales for pladis through influencing distribution points and driving overall execution against a Perfect Store model.
You will also be responsible for the following:
- People management & team leadership
- Ownership of team performance in delivering agreed objectives
- Training, coaching & development both in person and virtual
- Working in partnership with our in‑house recruitment team to recruit & retain talent
- Commercial insight from the field, providing effective and timely reporting
- Developing and enacting joint business plans with the Client to deliver results
What’s in it for me?
- 25 days paid holidays + public holidays (increases with length of service)
- Company car & fuel card
- Company Pension Scheme – 4% employer contributions
- Free life assurance at 3x annual salary
- Access to discounted private healthcare
- Access to our Annual Leave Purchase scheme
- Award‑winning career development opportunities
- Access to our Employee Benefits portal (discounts from a wide range of retailers plus much more!)
Ideally you will be working in a similar role, with experience of the Convenience and/or Grocery Channel. You will have excellent negotiation, communication and presentation skills, and be willing to go the extra mile to achieve your team and personal targets – a truly authentic leader. Whilst we are ideally looking for FMCG experience, we are happy to consider experienced managers from other markets.
If this sounds like the perfect next step in your career, don’t miss out – apply now!
Please note this role requires a full UK manual driving licence (with no more than 6 pts or previous bans). All offers will be subject to successful completion of a DVLA licence check. This is a field‑based role which will involve regular travel on a daily basis, so you must be comfortable driving distance. Overnights may be required on occasion.
Regional Manager in Birmingham employer: Avidity
Join a dynamic team as a Regional Manager with pladis, where you will lead and inspire a dedicated sales force in the Midlands and Northern Ireland. Enjoy a supportive work culture that prioritises employee growth through award-winning career development opportunities, alongside competitive benefits such as a company car, generous holiday allowance, and access to discounted private healthcare. With a focus on collaboration and performance, this role offers a unique chance to make a significant impact while working with iconic brands like McVitie’s and Jaffa Cakes.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG industry and let them know you're on the hunt for a Regional Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by practising common questions related to team leadership and performance management. We recommend using the STAR method to structure your answers, showcasing your experience in motivating teams and driving results.
✨Tip Number 3
Showcase your commercial insight! When you get the chance to chat with potential employers, share your thoughts on the FMCG market trends and how you can leverage them to drive sales for their brands. This will demonstrate your expertise and passion for the industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, go ahead and hit that apply button!
We think you need these skills to ace Regional Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Regional Manager role. Highlight your experience in leading teams, especially in the FMCG sector, and showcase any relevant achievements that demonstrate your ability to drive results.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific experiences that relate to motivating teams and building relationships with stakeholders.
Showcase Your Leadership Style:In your application, give us a glimpse of your leadership style. We want to know how you inspire and engage your team. Share examples of how you've successfully coached or developed team members in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Avidity
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG industry, especially related to convenience and grocery channels. Be ready to discuss trends, challenges, and how you can leverage your experience to drive sales for pladis.
✨Showcase Your Leadership Skills
Prepare examples that highlight your ability to lead and motivate a team. Think about specific situations where you’ve successfully coached team members or improved performance through effective training and development.
✨Build Rapport with Stakeholders
Since relationship-building is key in this role, come prepared with examples of how you've successfully engaged with clients or stakeholders in the past. This will show your potential employer that you can maintain strong partnerships.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing underperformance or developing a joint business plan. Practise your responses to these scenarios to demonstrate your strategic thinking and problem-solving skills.
