Sales Manager CI in London

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

We are currently seeking an Aviation Sales Representative to join our professional dedicated team for China Airlines based in Wilson Street, London. In this role, you will be responsible for managing a Key International airline portfolio, agreeing a strategic plan and achieving revenue targets in-line with our client expectations. You will work closely with the team to set sales targets, develop pricing strategies, and identify new business opportunities.

What we offer:

• 37.5 hours per week, office-based (walking distance to Liverpool Str and Moorgate)
• 21 days annual leave increasing to a maximum of 25 days, excluding bank holidays
• Life and medical insurance
• Employee Assistance Program
• Pension after 3 months
• Collaborating with a team of professionals
• Multi-cultural working environment
• Excellent prospects for advancement as the company expands

Your Responsibilities:

• Permanently dedicated to China Airlines, based full-time (5 days per week) at their Moorgate offices, with responsibility for supervising the Sales and Reservations Team
• Act as a key liaison with the AVIAREPS Aviation sales team, providing regular feedback, sales forecasting, performance insights, and market updates
• Contribute to the China Airlines Passenger Sales and Marketing division, completing internal tasks, reporting, and presenting station performance/results to European divisional leaders on a monthly basis and to Global leadership annually
• Take ownership of, develop, and grow both Leisure and Corporate account portfolios
• Lead FAM trips when required to showcase the airline’s product and customer experience to the travel trade
• Collaborate with GSA representatives in offline markets to drive sales performance and increase brand awareness
• Attend and represent the airline at industry events as well as events hosted by the Taiwanese Representative Office
• Establish and maintain relationships with key clients, partners, and stakeholders
• Monitor industry trends, competitor activities, and customer feedback to inform business decisions and identify new opportunities
• Create and deliver sales presentations and proposals to prospective clients
• Support the Country Manager with forecasts, budgets, and reports for the executive team
• Ensure compliance with relevant regulations and industry standards
• Carry out regular market research, competitor analysis, and benchmarking
• Organise and execute participation in fairs, customer events, seminars, roadshows, and functions
• Work on the strategic expansion of the existing customer base both in the office and in the field
• Jointly with the Country Manager and Marketing Assistant, create and implement marketing and budget plans
• Maintain regular contact with assigned travel trade partners and commercial companies
• Support and strategically expand the existing customer base; manage regular email communications
• Monitor contracts and distribute tariffs and other airline updates to the market
• Visit agents to present airline product information and deliver training to front-line staff
• Interpret revenue statistics and data, providing detailed statistical reports
• Identify new sources of revenue within the UK travel trade
• Conduct market and potential analyses and follow up on findings
• Implement targeted, customer group-specific sales and marketing initiatives
• Design and negotiate commercial deals and contracts with travel agents
• Design, file, and manage Nett fares as well as promotional fare campaigns

About You:

• Fully knowledgeable of the airline product
• Experience of Account Management in Airline sales or related travel industry field
• Excellent verbal and written skills in English required
• Proven track record of achieving sales targets and driving revenue growth
• Excellent communication, negotiation, and presentation skills
• Proficient in Microsoft Office and CRM software
• Willingness to travel as required
• Ability to conduct statistical reviews and analyse results
• Great interpersonal skills and a pleasant, outgoing personality
• Ability to work independently and as part of a team
• Comfortable thriving in multicultural environments where English is not always the first language spoken

If you meet the above requirements and are passionate about the aviation industry, we would love to hear from you.