PR Account Executive

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

We’re searching for a creative and dynamic PR account executive with a wide PR experience as well as travel media and influencers contacts built over a minimum of 3 years in the United Kingdom to join our team in London. They must be digital and social media savvy, intellectually curious and a great story-teller, with the ability to develop awe-inspiring press releases and creative marketing campaigns. We are looking for a responsible and highly organised PR professional who can take full responsibility of their assigned clients. You are likely to be managing more than one account, each with different needs so you will need to be a dynamic problem-solver and be able to adapt according to the business. The ideal candidate will need to have a commercial and digital mind-set to spot opportunities, develop their accounts and grow sales. This is a great opportunity for a self-motivated individual with a can-do attitude to work with an exciting global agency representing tourist boards, hotels & resorts, airlines, food & beverage, attractions, shopping malls and other businesses.

Main objectives and responsibilities:

• Plan and deliver PR activities for a portfolio of travel and tourism clients (destinations, airlines, hotels).
• Develop and maintain media lists and relationships; secure quality coverage across print, online and broadcast.
• Write and distribute press materials; adapt content for different markets, audiences and channels.
• Coordinate and host media events, press trips and briefings, working closely with global AVIAREPS colleagues where relevant.
• Monitor coverage, prepare reports and provide insight and recommendations to clients.
• Support integration with trade marketing, sales and digital activities to maximise impact.
• Represent global clients in the UK & Ireland market in building greater brand awareness and revenue growth for the company and your clients.
• Creation of PR, marketing strategies and content development for your accounts.
• Full ownership of PR and marketing campaign delivery including creative process, campaign execution, reporting and post-evaluation reports.
• Nurture meaningful relationships with clients, suppliers, and the media.
• Working with clients and internal teams to identify opportunities for account and business growth.
• Working with the Head of Tourism/ General Manager to source new business and new RFPs/tenders and assist with tender proposals.
• Develop marketing campaigns and be responsible for the marketing budget for each account.
• Working with internal teams to set-up campaign follow-ups and effective reporting to capture outputs.
• Analysing PR coverage and providing written reports.
• Development and execution of media events, be present in media events and creation of post-evaluation reports including full analysis and ROIs.
• Dealing with the media, speaking to journalists and other members of the press.
• Creation of compelling press releases, announcements and launches, as well as proactively pitching stories directly to media and influencers.
• Adapt strategies and communications according to new/future trends and developments.
• Reporting results and genuine insight to clients, including successes, media clippings and opportunities for future activity/improvement.

What we offer:

• You’ll enjoy numerous advantages, such as a renowned brand, exceptional individuals, and an appealing salary package.
• Life and medical insurance.
• Employee Assistance Program.
• Multi-cultural working environment.
• Hybrid working across office, clients and the ability to WFH 2 days a week.
• 37.5 hours per week.
• 21 days annual leave increasing to a maximum of 25 days, excluding bank holidays.

About You:

• Genuine passion for travel and destination storytelling.
• Minimum 3 years’ experience in PR, ideally within travel, tourism, lifestyle, or hospitality.
• Proven track record delivering coverage for destinations, airlines, hotels or travel brands (trade and/or consumer).
• Experience working with UK media (travel, lifestyle, national, digital) and understanding of the UK media landscape.
• Experience organising and supporting media events, press briefings, fam trips and trade/media launches.
• Comfortable working independently and in a team with accountability for outcomes.
• Great interpersonal skills and a pleasant, outgoing personality.
• Excellent written communication: confident drafting press releases, pitches, newsletters, briefing documents and social copy.
• Strong verbal communication and presentation skills for client calls, media meetings and events.
• Media relations skills: pitching stories, building and maintaining journalist and influencer relationships, responding to enquiries.
• Digital understanding: ability to integrate PR with social media, content and wider marketing activity.
• Highly organised, able to manage multiple clients, deadlines and campaigns simultaneously.
• Attention to detail in copy, reporting, logistics and client servicing.
• Proactive, resourceful and solutions-oriented; comfortable working both independently and as part of a small team.
• Confident, professional manner with clients, media and partners (NTOs, airlines, hotels).
• Creative mindset with an eye for angles, trends and newsworthy opportunities.
• Positive, collaborative attitude and willingness to “roll up sleeves” for events, trips and campaigns.

Are you interested in this job position? Get in touch with Katerina Tomina and find out more details about this opening!