At a Glance
- Tasks: Drive integrated marketing strategies to boost demand and brand visibility in aviation.
- Company: Join Acron Aviation, a leader in flight data intelligence and safety solutions.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and continuous improvement.
- Why this job: Shape marketing strategy and make a real impact on aviation safety and performance.
- Qualifications: 5+ years in B2B marketing, strong digital marketing skills, and experience with AI tools.
The predicted salary is between 50000 - 65000 £ per year.
Acron Aviation’s Flight Data Intelligence (FDI) organization provides advanced flight data analytics, safety insights, and operational intelligence solutions to aircraft operators worldwide. Through a combination of aviation expertise, data science, and cloud-based technology, FDI helps customers improve safety, compliance, operational efficiency, and fleet performance. Our teams work closely with airlines, operators, OEMs, and regulators to transform aviation data into actionable intelligence that supports safer skies and better operational outcomes.
Acron Aviation is seeking an experienced Senior Marketing Specialist to drive integrated marketing activities across its Flight Data Intelligence (FDI) business. This is a broad and commercially focused role, responsible for developing and executing marketing strategies that generate qualified demand, strengthen brand positioning, and support revenue growth across the FDI portfolio.
Working closely with sales and product stakeholders, the Senior Marketing Specialist will be accountable for delivering a healthy pipeline of qualified opportunities through a combination of demand generation campaigns, marketing automation, event strategy and execution, search engine marketing (SEM), Answer Engine Optimization (AEO), digital content, and thought leadership initiatives. The role will also play a key part in enhancing Acron Aviation's visibility and reputation within the global aviation safety and operational performance market.
Reports directly to the Director, Sales & Commercial and works closely with the Sales Manager and broader Flight Data Intelligence commercial team. This position offers an excellent opportunity for a proactive and commercially minded marketing professional to shape marketing strategy, influence business growth, and contribute directly to the success of a leading aviation technology business.
Demand Generation & Campaign Management- Develop and execute integrated marketing campaigns that support business objectives, generate qualified leads, and contribute directly to revenue growth across the Flight Data Intelligence portfolio.
- Collaborate closely with sales and product teams to align marketing activities with commercial priorities and customer needs.
- Drive the business's digital marketing strategy, maximizing visibility and engagement across traditional search engines and AI-powered answer platforms through SEO, SEM, AEO, content optimization, and website performance improvements.
- Identify and implement opportunities to improve website traffic, conversion rates, and lead quality.
- Strengthen Acron Aviation Flight Data Intelligence's market position through compelling messaging, content development, customer success stories, and thought leadership initiatives.
- Support the development of product positioning and value propositions that differentiate Acron Aviation within aviation safety and operations.
- Manage marketing automation programs, lead nurture workflows, and customer engagement initiatives to support pipeline development and customer retention.
- Establish and report on KPIs, providing regular insight into campaign effectiveness and marketing’s contribution to pipeline and ROI.
- Use data-driven insights to continuously optimize marketing performance and inform future strategy.
- Conduct ongoing competitor analysis, customer research, and industry monitoring to identify market opportunities, emerging trends, and potential risks.
- Lead the planning, delivery, and evaluation of industry events, trade shows, conferences, webinars, and customer engagement activities.
- Work with internal stakeholders and external partners to maximize event ROI, brand visibility, and lead generation opportunities.
- Monitor and triage inbound marketing enquiries.
- Support initial qualification and routing of leads.
- Coordinate customer demonstrations and commercial follow-up activities as required.
- Support the creation of RFP responses.
- Support the development of sales collateral and marketing materials.
- Provide marketing support for new business development activities and strategic initiatives.
- Support additional sales and commercial requirements as needed.
- Minimum of five years of experience in a B2B marketing role, ideally within technology, SaaS, aviation, or a related industry.
- Proven track record of developing and delivering successful demand generation and lead nurturing programs that contribute to business growth.
- Strong understanding of digital marketing disciplines, including SEO, SEM, marketing automation, content marketing, email marketing, and social media.
- Experience using multiple AI large language models (LLMs) to augment and enhance marketing activities.
- Experience managing marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalent.
- Experience planning and delivering trade shows, conferences, webinars, and customer-facing events.
- Strong analytical skills with the ability to interpret data, measure performance, and translate insights into actionable recommendations.
- Experience using Google Analytics (GA4) and other marketing performance and reporting tools.
- Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels of the organization.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
- Commercially minded, proactive, and results-driven, with a continuous improvement mindset.
- Experience managing paid social campaigns through LinkedIn Campaign Manager and other B2B advertising platforms.
- Understanding of Answer Engine Optimization (AEO), AI-driven search, and emerging digital marketing technologies.
- Experience developing and executing thought leadership and content marketing strategies.
- Basic graphic design and content creation skills using Adobe Creative Suite, Canva, or similar tools.
- Experience supporting aviation, aerospace, analytics, SaaS, or technology organizations.
- Experience working closely with commercial, product, and customer-facing teams.
- Play a key role in shaping the marketing strategy for a growing Flight Data Intelligence business.
- Support products and services that directly contribute to aviation safety and operational performance.
- Partner closely with sales, product, and industry stakeholders to drive measurable business growth.
- Help expand Acron Aviation’s presence and reputation within the global aviation market.
- Join a collaborative, customer-focused team committed to innovation and continuous improvement.
All candidates who wish to be considered for this vacancy must have the right to work in the United Kingdom.
Senior Marketing Specialist in London employer: AVIA
Acron Aviation is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Senior Marketing Specialist in the Flight Data Intelligence sector, you will have the opportunity to shape impactful marketing strategies that enhance aviation safety and operational performance while working alongside a dedicated team committed to professional growth and continuous improvement. With a focus on employee development and a culture that values creativity and results, Acron Aviation stands out as a rewarding place to advance your career in the heart of the UK's aviation industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AVIA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AVIA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AVIA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AVIA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AVIA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AVIA:Show us that you’ve done your homework! In your application, briefly mention what you admire about AVIA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AVIA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AVIA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AVIA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
