At a Glance
- Tasks: Lead AVEVA’s global marketing strategy, focusing on AI and digital innovation.
- Company: Join a forward-thinking tech company driving transformation in the industry.
- Benefits: Enjoy 28 days annual leave, hybrid working, and comprehensive health benefits.
- Other info: Be part of a diverse team fostering innovation and continuous learning.
- Why this job: Make a significant impact by shaping marketing strategies with cutting-edge technology.
- Qualifications: Proven leadership in digital marketing and AI application in B2B environments.
The predicted salary is between 54000 - 66000 £ per year.
The SVP, Portfolio & Digital Marketing is responsible for leading AVEVA’s global portfolio, industry, digital, content, and AI-powered marketing strategy. The role partners closely with Product Management, Sales, Corporate Strategy, Business Units and other Marketing areas to drive revenue growth, customer acquisition, adoption, and retention. This leader will champion the application of AI across marketing, accelerating innovation, improving customer engagement, increasing operational efficiency, and enabling data-driven decision making across the go-to-market organization.
Key Responsibilities:
- Define and execute AVEVA’s global Portfolio & Digital Marketing strategy aligned to business objectives and growth priorities.
- Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives.
- Develop and execute integrated digital marketing, content, demand generation, and account-based marketing programs that drive awareness, pipeline growth, and customer retention.
- Establish and lead AVEVA’s marketing AI strategy, identifying opportunities to leverage generative AI, predictive analytics, personalization, automation, and intelligent content creation to improve marketing performance and customer experience.
- Partner with Product Management, Corporate Strategy, Sales, and Business Units to align marketing priorities with go-to-market and growth objectives.
- Drive marketing support for cloud, SaaS, and subscription business transformation, ensuring customer-centric messaging and adoption strategies.
- Champion innovation across marketing processes, technology, data, and customer engagement models, embedding AI capabilities into the marketing operating model.
- Establish performance metrics, budget accountability, and data-driven decision-making processes to optimize marketing effectiveness, ROI, and business impact.
- Build, lead, and develop a diverse, high-performing global team while fostering a culture of innovation, experimentation, continuous learning, and digital transformation.
- Serve as a strategic advisor to executive leadership, influencing business decisions and leading enterprise-wide transformation initiatives.
Benefits:
- Time off: 28 days of annual leave, plus bank holidays. You can also buy/sell five days a year.
- Emergency leave: Five days a year to use when unexpected or urgent events make it impossible to work.
- Hybrid working: The default option for employees is a 3:2 split between the office and working from home.
- Parental leave: Maternity leave comprises 18 weeks at full pay, followed by 21 weeks statutory pay and 13 weeks unpaid. Paternity leave is two weeks at full pay.
- Pension contributions and benefits are maintained throughout.
- Workplace nursery scheme: Pay for your child’s nursery directly through payroll, saving tax and NI contributions.
- Electric car lease: Use your flexible benefits fund to subsidize the pre-tax leasing of a brand-new electric or ultra-low-emission car.
- Shopping vouchers: Use your flexible benefits fund on discounts and vouchers for many major retail, tech and restaurant chains.
- BUPA private healthcare: BUPA healthcare is a core benefit for employees.
- Anonymous counselling: Through our Modern Health benefit, employees and their dependents over 13 are eligible to use our mental health app and receive unlimited counselling and coaching each year.
- Dental insurance: Use your flexible benefits fund to cover preventative and restorative treatment.
- Cycle to work: Buy a brand-new bike and save 25–40% on retail price thanks to tax savings.
- Gym membership: Use your flexible benefits fund to discount a membership to a major gym chain.
- Bonus: Based on a combination of your own performance and AVEVA’s financial results.
- Pension: Use your flexible benefits fund to increase the standard employer contribution.
- Income protection: Secure a reliable income if you’re unable to work due to long-term sickness or injury.
- Life assurance: In the event of your death, your loved ones will receive a lump sum.
- Charitable giving: The Action for Good program gives you three days of paid volunteering every year, as well as match funding opportunities.
- Professional development: Access to LinkedIn Learning gives you the chance to grow your knowledge and skills.
- Education support: After one year with AVEVA, you can apply for support towards a relevant course or qualification.
- Service recognition: The AVEVAversary program rewards you during milestone years with cash and time off.
Qualifications:
- Proven ability to influence executive stakeholders, lead complex cross-functional initiatives, and drive organizational transformation.
- Exceptional communication, strategic thinking, and people leadership skills, with a track record of building innovative, high-performing teams.
- Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement, productivity, and business outcomes.
- Strong understanding of generative AI, marketing automation, predictive analytics, personalization, and data-driven marketing practices.
- Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account-based marketing.
- Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization.
- Experience operating in complex, matrixed global organizations, navigating ambiguity and aligning diverse stakeholder groups around a shared vision and strategic priorities.
- Demonstrated customer-centric mindset, with the ability to balance market opportunities, customer outcomes, and business objectives to shape long-term growth strategies.
- Strong executive presence and storytelling capabilities, with the ability to simplify complex technology and industry trends into compelling narratives for customers, partners, analysts, and investors.
- Passion for developing inclusive, high-performing teams and fostering a culture of curiosity, trust, innovation, and continuous improvement.
Senior Vice President of Portfolio & Digital Marketing employer: AVEVA
AVEVA is an exceptional employer that fosters a collaborative and innovative work culture, providing employees with the opportunity to lead impactful projects in a dynamic environment. With a focus on professional growth, employees benefit from comprehensive training and development programmes, while the hybrid work model in vibrant locations like London or Cambridge ensures a healthy work-life balance. Join us to be part of a forward-thinking team dedicated to excellence in internal controls and compliance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Vice President of Portfolio & Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AVEVA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AVEVA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AVEVA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AVEVA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Vice President of Portfolio & Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AVEVA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AVEVA:Show us that you’ve done your homework! In your application, briefly mention what you admire about AVEVA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AVEVA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AVEVA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AVEVA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
